Melody, Love your site. Very professional! Thanks for your help. Angie Wingerter
________________________________ From: "[email protected]" <[email protected]> To: NailTech Group <[email protected]> Sent: Saturday, January 24, 2009 10:01:26 PM Subject: NailTech:: Re: Marketing ideas--was donation etc Angela, Feel free to check out my site at www.everythingnailzink.com and you will see how I chose to break my prices into different levels AND SO WHAT if they freak??? NEVER compromise on your prices or you will lose your prestige over other NSS salons in your area!!! But you can break it down in a similar method as I chose so that you can remain competitve in your area WITHOUT COMPROMISING yourself!! And remember that you have to educate your clients and that is when they will understand why you charge what you do and see the VALUE in coming to YOU over the NSS salons!! Tiered pricing will make you affordable to anyone!! Just remember: NEVER quote prices over the phone!! Tell the caller that consultations are free and you customize your services to the individual's needs; however full sets START AT XX dollars. (Whatever your lowest price is!). The KEY is getting them into your CHAIR so that you can see what their specific needs are and exactly what they want THEN explain your pricing tier giving them the option to choose the service they want! Then book them accordingly! If you have any questions, anyone-- feel free to call me anytime! Melody Montgomery Everything Nailz Ink Greenville, NC 252-217-8221 Sent from my BlackBerry® wireless device from U.S. Cellular ________________________________ From: Angela R Wingerter Date: Sat, 24 Jan 2009 19:00:10 -0800 (PST) To: <[email protected]> Subject: NailTech:: Re: Marketing ideas--was donation etc Melody, How do you break down your prices for enhancements? Do you have a website with your menu? I think I might start breaking things down too. When people call on the phone and I tell them the price for a full set $50 they freak. I really don't know how I can break that one down. I do give $10.00 off coupons in the paper when the stylist wants to split adds, but not one person has brought one in. We even put coupons on back off the Schnucks reciepts. Not one person there either. I just have been going along with the other girls because it makes it cheaper for everyone if we split things 5 ways. It really doesn't pay to advertise in the paper. Angie Wingerter ________________________________ From: Melody C. Montgomery <[email protected]> To: [email protected] Sent: Friday, January 23, 2009 7:06:24 AM Subject: NailTech:: Marketing ideas--was donation etc Also, for those of you who work in salons providing other services, you can do a "free" manicure on one hand..... ONE hand only! Do polish even! This way the client SEES the difference between what you did and the way their hand looks normally! This especially works on women who rarely get manicures.... Then, if they want the other hand done, that hand costs them the full price of the service! This is a good "empty slot filler" activity..... If you do a free artificial nail, pick a finger that sticks out... like the first or middle finger of the hand they write with.... this will make them look at it until that nail grows or falls (or gets picked....ugh) off! I also try to get contact info on everyone who sits in my chair... including their birthday. I put them in my Outlook and it gives me birthday reminders and I always email them birthday GCs that gives them a nice discount off their service. Even if they have come to me only once.. I still do it. I also put on that GC that the GC must be present to get the discount and I always include an expiration date. I also broke down my services into different levels at different prices in order to compete with NSS prices. For instance I have an Express Manicure for $15 and a Classic Man for $20 and a Spa Man for $30…. Same with pedicures: $25, $40 and $50… I also did this with my enhancements. I printed out “service menus” to put in the salon so that clients can read. Each service has a detailed explanation describing what each service includes. This prevents me from having to answer a lot of questions during a service I am providing. I have other ideas and will post them as they pop into my brain. Hope this is helpful to someone…. Melody C. Montgomery Certified Professional Manicurist www.everythingnailzink.com Graphic Designer/Marketing www.gypsycustomgraffex.com cell 252-217-8221 -----Original Message----- From: [email protected] [mailto: [email protected] ] On Behalf Of Diana Bonn Sent: Friday, January 23, 2009 7:33 AM To: [email protected] Subject: NailTech:: Re: Just don't get it/building biz/donations well, michelle and meloody you guys hit it right, it is a numbers game. Gotta play the numbers!!! Great way to put it! Love the coffee holder thingy, all you new techs should jump on this one!! And also I have lost ac clients, they couldn't afford the two week fill anylonger. But filled those spots with pedicures and bling toes!!! When you market yourself to only ac/gel enhancements, you are losing biz. Because there ARE women that don't need enhancements. There are women that have beautiful nails and they only want pedicures. There are men out there that want pedicures. To me manicures and pedicures are easy money. And the satisfaction is immediate for the client with less cost and time for me. Great combo!!!! I have enough ac to get me thru my "artistic" needs and wants that we all have. Add these services to your menu!!!!! diana from indiana No virus found in this incoming message. 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