"Todd Walk" <[EMAIL PROTECTED]> wrote in message
news:55169@palm-dev-forum...
>
...
> 2 developers x (roughly $80K salary + $70K overhead)
> means even small projects easily cost > $250K.
>
> $250K/$20 = 12,500 sales minimum, not counting the huge number
> of other fixed and varible costs (advertising, sales, support,
distribution,
> taxes, etc...)
>
You must also take into account that 1000*$20 < 5000*$10.
If you price too high, you will make fewer sales ... very likely
enough fewer to bring your total revenues down below what
you would have made at the lower price.
--
-Richard M. Hartman
[EMAIL PROTECTED]
186,000 mi/sec: not just a good idea, it's the LAW!
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