----- Original Message ----- From: "Stan Halpin" Subject: Re: All Is Right In The Pentax World!
> > P�l: Major assumption - consumers make choices based on an evaluation of > alternative products. Corollary - to be successful a new product needs to be > included in the multi-product comparison, needs to be distinguishable from > other products, and needs to have some feature(s) better than the > competition. I thought his major assumption was that consumers won't buy a product if something else out there looks kind of the same. I suppose it's unfair of Pentax to make the think look like a camera. It's so unfair to confuse people that way. William Robb
