Nick Zentena wrote... > > I wonder. They might have the most sales in dollar terms but I doubt they > have waiting lists for minivans. When Dodge brought out it's new pickup a few > years ago the goal was to turn some people off. They new they'd never be the > #1 seller so better to be different with an edge then to be a me to clone. Me > to means competing on price and that's a losing game. >
Exactly. And that's the DaimlerChrysler strategy. The minivan is a big seller, and it's holding its own, but the new product intros are out of the mainstream. In fact, the new Chrysler Pacifica is a minivan/SUV compromise and breaks new groud in that area. Future minivans will be positioned out of the mainstream as well. Paul
