Arnold Stark wrote: > > the idea that if you build a product (e.g. a car) different from all the > competitors then the customers will buy it is not true either.
It can work. The PT Cruiser has been a huge success for DaimlerChrysler. In fact upcoming DCX products like the Chrysler Crossfire and the Dodge Magnum are a total departure from current styling conventions. Our German/American car company is betting its future on the viability of uniqueness. Paul
