All advertising color work was formerly shot on transparency (slide) film. Now it's nearly all digital. You can't judge true pro use by film sales figures. A lot of amateurs shoot "pro" negative film, and of course wedding and portrait photographers use (or did use) negative film. In the past, the big-dollar pros who shot the car advertising would provide a full range of the best exposures to the agency art director, along with a recommendation. The final choice would then be made by the art director and sent to a lab for retouching. The culls were usually discarded or filed away in a drawer. The photographers almost never asked for them back. Today, the best exposures are delivered as jpegs. After final selection, a hi-res tiff is delivered to the retoucher. Some photographers, like Clint Clemens, do their own retouching. Most just let the agency art director select a retoucher. I doubt that any of the best working pros save a lot of culls.
> > ----- Original Message ----- > From: "Herb Chong" > Subject: Re: Who has an istDS? > > > > they throw away the bad slides. no negatives for most color pro > > work for a > > long time now. publications would not accept them. > > While publication may be the Holy Grail, the numbers say that most > colour pro work is shot on negative film. > Look at the sales figures for pro slide vs. pro neg film. > > William Robb > >
