It is not only that Pentax is leaving the photo shops, the shops are
leaving too. Those of you who live in or near a large city may still
find one but many places the dedicated shops are gone. Online shopping
as well as the large warehouses have taken over Radio & TV sales, as
well as much of the camera business.
Cases in point: The latest isssue of the Swedish magazine Foto & Bild
features a full page Pentax ad from German giant Media Markt that has
200 large malls all over Europe. The spring catalog from Swedish mail
order outlet Haléns listed one DSLR: The Pentax K-m – made by women
for women. This is where Pentax is going - to the places where they
can reach lots of potential customers. We may not like it but it is
where the money is and Pentax needs it to make new cutting edge
cameras and lenses for the enthusiasts.
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