Michael, all,
michael-at-infocus-photography.co.uk (Michael Wilkinson)::30/7/04::12:22 am::
GMT+0100

>If all you can provide is a correctly managed digital file then they
>have no alternative.
true, but sadly they might just go elsewhere if that's all you offer.
although there is, of course, no real reason why they should not accept
the file.

I see it like this:
in the old days, scanner operators were some of the most highly skilled
guys around, would anyone fancy the job of tweaking analogue controls
on a scanner until a scanned IT8 came out right when printed on a
press. Making plates each test run? Given the cost of firing up the
press each time you test a setting, that's enough pressure to send
anyone to an early grave. Apparently most of these guys retired a few
years back [or are in the dole queue with the typesetters], leaving a
situation that still works as their scanners are nicely set up to make
CMYK that suits a press - BUT you can't put a CD on a scanner. So just
how do they deal with that file?

In some cases it seems that fear of the content of CD's makes operators
ask for/ prefer film.
With a CD and no reference everyone in the chain can have their own
idea of image appearance. 

With a good accurate reference we're half way there. Now we just need
someone with the skill, and the time allocated, to make that large
gamut RGB work in CMYK. It's serious skill - and much underestimated by
many. Some colours do not exist in normal print.
>
<snip>

>There is no reason why anyone supplying digital files can not supply
>at the same time an inkjet print showing how the files should look.
>Assuming good colour management we can then in all good faith tell the
>clients that their preferred  printer is the bad guy,the guy that can
>not convert good managed file to suit his (hers ,no sexist stuff on
>this list ) preferred printer output

There is truth in this comment, however:

1: Not every photographer producing inkjet prints cares (or even knows)
about colour management (for either printer or screen). Thus many
<guide> prints are way way off from representing, visually, the real
digital file content.

2: Not every colour reproducable on an inkjet print will be able to be
reproduced on a high speed press. Someone has to get this part right
too. When clients talk to printers with a glossy Epson in hand the
printer often has every reason to throw his hands in the air.

Everyone blames everyone else.

Next problem:

what's the target

this is what the FOGRA and the ECI have been working on with ISO for a few
years. It seems they are doing pretty well and anyone interested should
look at www.eci.org and go to
http://www.eci.org/eci/de/060_downloads.php where they can get the 2004
ECI profiles <ECI_offest_2004.sit>. Interesting stuff.

As against another Proofer based standard, like Chromalin, I find this
initiative interesting since it allows pressmen to run their press to a
FOGRA standard, then, those submiting files can use one of the ECI
profiles and get a good [Photoshop] softproof and accurate gamut
boundaries. It's what photographers need, we can all learn to throw the
dart if we can see the dartboard. There is quite a groundswell of
opinion in favour of standardisation in the US (among those I've heard
speak anyway).

Biggest complaint I heard from Pressmen at GATF in Arizona last year?
Having to try make good print from images supplied with unrealistic
proofs, i.e. proofs which did not truly represent file content.


We, even now, have the ability to make a humble Epson inkjet into an ISO
proofer with the right RIP, and - if required - the wherewithal for client to
measure each proof and produce an ISO standard pass or fail label.
see 
http://www.color-solutions.de/english/Datenblaetter_E/control_E/control_E.htm

This is pretty much what Thomas and I were trying to do in our
involvement with Pro-File.
I'm really hoping that Bob's initiative to continue with Pic4press,
Digital Ad lab etc. will end up in the same area. 
Let's all hope so.

Regards,   Neil Barstow   ::   Apple Solutions Expert   ::   colourmanagement.net 
 Consulting in Imaging & Colour Management, custom profiling, training, seminars
implementation  :: WE RESELL :- Gretag+eyeOne :: basICColor Squid, Display etc.
 XRite. ::  GTI viewing booths :: Epson :: Proofmaster RIP + ISO Proofing solutions
  www.colourmanagement.net/ :: www.apple.com/uk/creative/neilbarstow/

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