Michael,

> Bill S. was attempting such a thing (correct me where wrong, 
> Sir Bill),  but it didn't ever pan out.  Search the archives for
Bill's ideas of 
> recruiting college interns for his sales efforts campaign.  
> Good ideas, but didn't execute.  You tried though, Bill.


I didn't get into what Bill S was offering, to compare to, not because I
was critical in any way, but because I've got my own ideas (based on
experience) on how to go about this.

The part already mentioned:

"I'm thinking a base hourly wage (minimum) + a decent (1/3 of the 1st
sale) commission should be about right, but it can vary, depending. Also
(for me, anyway), this person isn't expected
to close sales, that will be done by my business partner, who the TM
will turn leads over to (so he can 'talk the talk' with the prospect,
which is beyond the TM's ability) - but then the TM would need to
continue following up the lead until the sale is either completed or
lost."

A change I've made to the original plan is the base hourly wage, and
accepting that the exact amount is negotiable for the right person.
 
A little more detail:

- I'm only looking for 1 operator, not a movement or Big Thing
- the operator has to be physically close to us for hand holding while
getting started
- I'm in a densely populated area
- operator will use software written specifically to support this
activity
- the target market is a very specific and identifiable small business
enterprise
- the prospects database is primed
- this person is provided a starter script that can be adjusted with
consultation
- the result of this person's effort is leads passed on to a partner who
has intimate knowledge of the industry and the software, i.e. can talk
the talk with the prospect and walk through an on-line demo of a day in
the life, and also be able to negotiate/close the sale.
- another involvement of the TM person is to track follow-ups for leads
passed on, so nothing falls between the cracks.

This person:
 
- must have a pleasant voice
- must be able to take rejection (on the order of 1 lead per hundred
calls)
- must have a 'systematic nature' and appreciate the significance of
follow-ups (i.e. must 'work the system')

At the heart of the proposition, of course, is the product itself. It
must:

- work as advertised
- be sufficiently field tested
- be priced right
- be backed up with proper support
- be backed with testimony of satisfied customers

When these stars are aligned and the process is applied systematically
(i.e. the operator 'works the system'), it can be viewed as
quantitative. Cold as that may be seem, the math: 1 of 'n' calls gets a
lead, is true. What happens with the leads, however, is qualitative.


Bill




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