Michael Madigan wrote:
> A post card campaign should be several postcards to
> the same business over time to get you into their
> brain.
>
> My girlfriend has used post cards to advertise her
> piano performance business and she would get calls
> months and months after her initial post card by
> people who kept it for later.
>   

That is correct...something like 6 times..you gotta hit 'em 6 times for 
the message to get through.  But the more I think about it, with the 
cost of postage rising to nearly 50 cents (perhaps very soon even!), it 
might be cheaper to telemarket...but those folks cost big bucks over the 
long haul too unless you're making sales.


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