It gives a little in-site as to what's coming...(long)
Please tell why Protel is Altium It's all quite simple really - the boardlevel EDA company has evolved over the I ears from a company that developed and sold the single Protel PCB design system to one that now encompasses multiple product brands across a range of design applications, according to Altium marketing director Elisa Buttrose. "The change of the company name from Protel international to Altium represents the launch of a new and distinct corporate brand that will equally represent each distinct product brand and embody our focus of helping every engineer and designer turn his or her ideas into successful products in the easiest and most productive way," Buttrose said. "The creation of Altium marks a major step in our long-held strategy to create a product mix that forms a complete electronic design system. Altium is the source of the products that make up this system and represents a focus and unifying force to take this strategy into the future," Buttrose said. And that future looks particularly good, with the company expecting sales revenue growth in line with worldwide forecasts for the PCB market of 15-20%, driven strongly by the growth of the Windows/NT end of the market Buttrose said. The immediate year has also been strong for Altium with a 60% year-on-year sales revenue increase to $53 million or an after-tax profit of $12.6 million - the fifth consecutive year of compound annual revenue growth above 45%. Buttrose attributed these impressive results to both the continued increase in organic growth and market share provided by the clear boost in sales in the company's existing products, and also the successful acquisition and integration of Dutch embedded software supplier Tasking. "The Tasking acquisition provided Altium with an immediate broadening of our product offerings, the addition of embedded software design technology, and the move into a new market" Buttrose continued. "This has provided one of the most important components needed to achieve our vision or providing engineers with the complete electronic design system." In terms of market trends, Buttrose identified two main areas: the increased blur between the design of electronic hardware and software, and the demand for increased integration between all design tools and technologies along the design process. Buttrose said hardware design and software development are essentially 'two sides of the same coin' and need to be tied together m some way as electronics technology progresses. "Some software tools currently exist that attempt to provide engineers with solutions to these problems but, as was the case with PCB design tools 15 years ago, the tool are expensive, require expensive infrastructure, are difficult to learn and use and are accessible only to a limited number of engineers and designers," Buttrose said. "We are now ready to change this situation as our products currently cover both hardware design and software development, and we are about to embark on the integration of these two phases of the design process." Buttrose also outlined a market trend demanding increased integration between all design tools and technologies along the design process. "Increased integration offers designers and engineers practical benefits such as a consistent design environment across all tools, smooth transitions between the different phases of the design process and elimination of the need to learn a new environment for each tool in the design workflow, which saves them valuable time and money," Buttrose continued. "Altium is constantly working to help its customers improve the overall electronic design flow process, to integrate the many tools and processes that are necessary to develop complex designs with our unique "Design Explorer" technology platform providing a single design environment that seamlessly integrates all design tools and technologies." As to the company's immediate future, Altium now has all the building blocks necessary to fulfill its aims of providing all the tools necessary to form a complete electronic design system that integrates all aspects of the design process, is easy to use, and is accessible to all engineers. "The immediate future will see us offer new versions of our current products that significantly expand features, and improve design tool integration using our unique Design Explorer platform," Buttrose said. "As well, we are constantly exploring new avenues of technology that will lead to the development of new tools and product lines that target new areas of the design market." "Our continued focus will be on developing tools for the PC desktop that will provide a real Powerful, full-featured, value for money alternative to the high-priced complex Unix-based systems:" Buttrose added. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * To post a message: mailto:[EMAIL PROTECTED] * * To leave this list visit: * http://www.techservinc.com/protelusers/leave.html * * Contact the list manager: * mailto:[EMAIL PROTECTED] * * Forum Guidelines Rules: * http://www.techservinc.com/protelusers/forumrules.html * * Browse or Search previous postings: * http://www.mail-archive.com/[email protected] * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
