Better than France yes, but still a hopeless idea.
Test yourself with the following questions:
- Name ten well-known Danish politicians.
- Name ten well-know Swedish cooperations.
- Name ten well-know Polish cities.
- Name ten well-know Italian regions.
Most natives would handle it with ease. Most of us would fail
miserably with other countries.
As for RS, try the same questions with Canada and Mexico. I bet you
would fail as miserably as we in Europe would.
That's why it does not work. A distributor would have to deal with
much more complex problems than these simple examples.
Claes Lundström
4 apr 2006 kl. 14.01 skrev Aliacta:
It is unfortunately a very hopeless common US american corporate
misconception that you can cover Europe by having a single
headquarter.
You can actually, but not from France. You have to do it from a
small country where people are multilingual. (Because their
country is so small they have historically always been forced to
deal with at least their neighboring countries' languages.)
A better bet would have been to have the HQ in a Benelux country
(Belgium, Netherlands, Luxembourg) because of their central
location in Europe. Especially Belgium which has 3 official native
languages (French, Dutch, German) from the onset and where native
speakers of all other EU languages can easily be found because of
the European institution's implantation in Brussels (which is the
capital of Belgium).
2 cents,
Marc
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