[IxDA Discuss] Rugby.com
More insight on what they're trying for: http://www.internetretailer.com/article.asp?id=27601 Rugby.com, up until now a brochure site, joins RalphLauren.com as the retailer’s second e-commerce site for apparel and accessories. The site will provide several interactive Web 2.0 features, including videos that let shoppers click images of garments in the videos to get more product details and the option to make an online purchase. Dynamic product videos are designed to show how apparel items fit and move on a person. “We are thrilled to extend Rugby’s reach to a larger audience,” says David Lauren, senior vice president of advertising, marketing and communications at parent company Polo Ralph Lauren Corp. “Rugby.com presents a dynamic online shopping experience by recreating our unique retail environment in an innovative and impactful way on the Internet— we are engaging our customer like never before.” Rugby.com’s front-end customer experience environment was developed by Ralph Lauren’s Interactive Creative Group with GSI Commerce Inc. supporting the checkout process, a Ralph Lauren spokesman says. A “Make Your Own” feature, for example, will let shoppers customize shirts with particular Rugby logos, color patterns and monograms. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
There's no use... he can't order the uniforms. On Wed, Aug 20, 2008 at 7:16 AM, Michael Micheletti [EMAIL PROTECTED] wrote: Hey Will, I think you should ask Christine and Benjamin to join the team... Michael Micheletti On Tue, Aug 19, 2008 at 7:04 PM, Will Evans [EMAIL PROTECTED] wrote: Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
On Mon, 18 Aug 2008 09:17:38 -0700, Stephen wrote: www.rugby.com I can't comment yet. The sound defaults to on, which immediately messed up the audio I was recording on the computer. Not pleased about that. *Nick Gassman - Usability and Standards Manager - http://ba.com * Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Hey Will, I think you should ask Christine and Benjamin to join the team... Michael Micheletti On Tue, Aug 19, 2008 at 7:04 PM, Will Evans [EMAIL PROTECTED]wrote: Yes. they are indeed nancy boys - better suited to the OC or some other special on the WB - certainly less badass than any male or female rugby player I have ever met - but that is no worse than the fact that they are all hitler youth poster kids for a pure aryan nation. On Tue, Aug 19, 2008 at 8:49 PM, Christine Boese [EMAIL PROTECTED]wrote: As another former rugby player, I can certainly vouch for that! Chris On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson [EMAIL PROTECTED] wrote: I've also had this site sent to me from a few people, but mostly because I play rugby, not because of the design/interaction. ... Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
I was referring to the Brand - not to the style. When I went to school (a long long time ago), brands weren't allowed - and the only logos students could wear was the school one. No doubt the uniform is required. On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool [EMAIL PROTECTED] wrote: Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe. I'm going to bet that the kids aren't necessarily the buyers in this relationship. There's an entire network of supply chain to get to them. However, without talking with the marketing manager, it would be hard to decide what the biz goals for the site are. Jared On Aug 18, 2008, at 7:07 PM, Will Evans wrote: But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from the bif and buffy folks you see on that showcase site. That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school dorm room from their macbook up in exeter nh. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
So nobody finds it odd that the only people of color visible on the site are relegated to a section called Social Action? This site gives all appearance of being a direct export from Apartheid Nation. Noblesse Oblige, y'all. If the media want to create an overwhelming image of South Africa to aspire to, all they have to do is paint the pretty pictures on the exclusive sites, because people learn from them how to act, aspirationally. Chris On Tue, Aug 19, 2008 at 8:56 AM, Will Evans [EMAIL PROTECTED]wrote: I was referring to the Brand - not to the style. When I went to school (a long long time ago), brands weren't allowed - and the only logos students could wear was the school one. No doubt the uniform is required. On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool [EMAIL PROTECTED] wrote: Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe. I'm going to bet that the kids aren't necessarily the buyers in this relationship. There's an entire network of supply chain to get to them. However, without talking with the marketing manager, it would be hard to decide what the biz goals for the site are. Jared On Aug 18, 2008, at 7:07 PM, Will Evans wrote: But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from the bif and buffy folks you see on that showcase site. That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school dorm room from their macbook up in exeter nh. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Philips doesn't have a uniform. The kids seem to dress like they've just walked out of central casting. Jared On Aug 19, 2008, at 8:56 AM, Will Evans wrote: I was referring to the Brand - not to the style. When I went to school (a long long time ago), brands weren't allowed - and the only logos students could wear was the school one. No doubt the uniform is required. On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool [EMAIL PROTECTED] wrote: Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe. I'm going to bet that the kids aren't necessarily the buyers in this relationship. There's an entire network of supply chain to get to them. However, without talking with the marketing manager, it would be hard to decide what the biz goals for the site are. Jared On Aug 18, 2008, at 7:07 PM, Will Evans wrote: But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from the bif and buffy folks you see on that showcase site. That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school dorm room from their macbook up in exeter nh. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
I suppose this has gone way off topic - and has nothing to do with the experience of the rugby site - I was only commenting that at some boarding schools as a student, even if there is no uniform - the dress code of what is acceptable is such that everyone looks the same - guys must wear leather shoes with laces, khaki or wool slacks, collared oxfords, white t-shirt underneath, tucked in, no brand labels of any kind except on athletic gear etc. so while you may have dressed just like the folks in the ad - it was not ralph lauren (because everything they make has a logo). So the real question is - who goes to this site? What was the goal? When the agency designed the site - what kind of user research did they do or is this an agency-creative vanity site? On Tue, Aug 19, 2008 at 10:54 AM, Catriona Lohan-Conway [EMAIL PROTECTED] wrote: the best uniform I have seen yet was in Canterbury, UK maybe the choir school long robes! I know my mother took a scissors to our delightful green convent gymslips when the last of her 3 daughters graduated as she was sick of the look of them after 7 years! __ Catríona Lohan-Conway User Experience Architect 917 405 5127 [EMAIL PROTECTED] On Aug 19, 2008, at 10:45 AM, Will Evans wrote: No dress code at Exeter? I wish I had gone there:-) On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool [EMAIL PROTECTED] wrote: Philips doesn't have a uniform. The kids seem to dress like they've just walked out of central casting. Jared On Aug 19, 2008, at 8:56 AM, Will Evans wrote: I was referring to the Brand - not to the style. When I went to school (a long long time ago), brands weren't allowed - and the only logos students could wear was the school one. No doubt the uniform is required. On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool [EMAIL PROTECTED] wrote: Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe. I'm going to bet that the kids aren't necessarily the buyers in this relationship. There's an entire network of supply chain to get to them. However, without talking with the marketing manager, it would be hard to decide what the biz goals for the site are. Jared On Aug 18, 2008, at 7:07 PM, Will Evans wrote: But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from the bif and buffy folks you see on that showcase site. That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school dorm room from their macbook up in exeter nh. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines
Re: [IxDA Discuss] Rugby.com
Let's see, I've learned that Flash latency is bad, we have a few prep school grads in the group, and that the purpose of the site is ambiguous. Anybody know a good Graphic Design discussion forum? Kidding. Kidding. ;) Steve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Okay - in all seriousness - on the converse site - i went there and was able to custom build my black and dark grey chucks - took about 10 minutes with all the selections - I did the same thing on the rugby.com site - or wanted to build my own rugby shirt because we are starting an IxDA rugby team to go against the UPA rugby team, and I couldn't do it... Why? The link brings me to a nice page - after all the Flash loads - giving a step by step instruction on the value proposition -- and then Coming Soon I fricken hate Coming Soon -- either have the functionality or don't, but it took 30 seconds of my life away to watch a beautiful flash intro and then delivered no happy ending. that is really annoying. On Tue, Aug 19, 2008 at 4:24 PM, Stephen Dondershine [EMAIL PROTECTED] wrote: Let's see, I've learned that Flash latency is bad, we have a few prep school grads in the group, and that the purpose of the site is ambiguous. Anybody know a good Graphic Design discussion forum? Kidding. Kidding. ;) Steve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
I've also had this site sent to me from a few people, but mostly because I play rugby, not because of the design/interaction. The site does look good, graphically. But it doesn't work half the time (as mentioned in other posts). Plus, the guys on the site are definitely not ruggers and would quickly be left pantless and fetching beers while we stole their girlfriends. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Stephen Dondershine Sent: Monday, August 18, 2008 4:26 PM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Rugby.com LOL! That's a great video. Wasn't aware of the latency issues when I submitted the site, but if you can ever get past them take a look and you'll find a few cool concepts in there worth thinking about. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
As another former rugby player, I can certainly vouch for that! Chris On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson [EMAIL PROTECTED] wrote: I've also had this site sent to me from a few people, but mostly because I play rugby, not because of the design/interaction. The site does look good, graphically. But it doesn't work half the time (as mentioned in other posts). Plus, the guys on the site are definitely not ruggers and would quickly be left pantless and fetching beers while we stole their girlfriends. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Stephen Dondershine Sent: Monday, August 18, 2008 4:26 PM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Rugby.com LOL! That's a great video. Wasn't aware of the latency issues when I submitted the site, but if you can ever get past them take a look and you'll find a few cool concepts in there worth thinking about. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Yes. they are indeed nancy boys - better suited to the OC or some other special on the WB - certainly less badass than any male or female rugby player I have ever met - but that is no worse than the fact that they are all hitler youth poster kids for a pure aryan nation. On Tue, Aug 19, 2008 at 8:49 PM, Christine Boese [EMAIL PROTECTED]wrote: As another former rugby player, I can certainly vouch for that! Chris On Mon, Aug 18, 2008 at 9:46 PM, Benjamin Johnson [EMAIL PROTECTED] wrote: I've also had this site sent to me from a few people, but mostly because I play rugby, not because of the design/interaction. The site does look good, graphically. But it doesn't work half the time (as mentioned in other posts). Plus, the guys on the site are definitely not ruggers and would quickly be left pantless and fetching beers while we stole their girlfriends. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Stephen Dondershine Sent: Monday, August 18, 2008 4:26 PM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Rugby.com LOL! That's a great video. Wasn't aware of the latency issues when I submitted the site, but if you can ever get past them take a look and you'll find a few cool concepts in there worth thinking about. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help -- ~ will Where you innovate, how you innovate, and what you innovate are design problems - Will Evans | User Experience Architect tel: +1.617.281.128 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill - Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Fail. On my first click, Women... The site crashed (Server Error) (And I'm at work - so bandwidth shouldn't be a problem, but the audio was so choppy, I shut it off instantly) Second try: Men server error again... Third try: Finally I get in. No offense Stephen, maybe I didn't give it a chance, but where's the innovation? Don't get me wrong - it does LOOK nice. But... - The latency on the main nav is poor - The latency on the secondary nav makes it almost unusable - Flash intro on the home page that simply fades to black at the end. Above the fold is not a large black field of nothing... - The flip-page magazine view (is there a name for this pattern) has controls that are super-difficult to find On Aug 18, 2008, at 12:17 PM, Stephen Dondershine wrote: Had to submit this site to the group as I find it pretty interesting. Aside from some navigation probs., I think this site is very cool and demonstrates an effective and very compelling use of Flash--although it's obviously geared toward a very young demographic (much younger than me!). I'd be interested in your reactions--both positive and negative. There are some innovative ideas in here if nothing else. www.rugby.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Hi Shep No offense taken. I have no personal stake in this site whatsoever, so feel free to rip away. I had no technical difficulties or latency with the navigation, so I can't comment on those issues. There are some load times on a few other pages, but I think the target audience for this website is probably an 18-25 year old used to watching youtube videos and downloading and therefore with more patience in this regard. A few innovations (at least I've never seen them before): If you mouseover a shirt on the Men's Rugby page the tool-tip has en embedded video element wherein a model walks into the tip wearing the item in question and shows both the front and back of the garment. I had no technical problems with this so it was useful for me as a shopper. There is a blurb called How to Wear for each item which gives the User 2-3 tips on how to incorporate the item into their wardrobe or to coordinate with other items fabrics in the catalog. I see this as akin to a context sensitive help for the item in question. They've also incorporated a blog into the website--which isn't too common from what I've seen for online retail clothing sales (although Ralph Lauren's other websites do the same and so of course does Amazon.) There are some navigation design problems for sure. For instance, I can't figure out how to get back from an item view to a category view without using my browser's back button--which is a big problem, and I agree that nav elements (the little pointer hands) in the magazine navigation are too subtle. S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
I didn't get the errors, but I confirm Shep's latency issues. It's hard to get past that to comment as to the site's usability. - Original Message From: Shep McKee [EMAIL PROTECTED] To: discuss@lists.interactiondesigners.com Sent: Monday, August 18, 2008 9:31:13 AM Subject: Re: [IxDA Discuss] Rugby.com Fail. On my first click, Women... The site crashed (Server Error) (And I'm at work - so bandwidth shouldn't be a problem, but the audio was so choppy, I shut it off instantly) Second try: Men server error again... Third try: Finally I get in. No offense Stephen, maybe I didn't give it a chance, but where's the innovation? Don't get me wrong - it does LOOK nice. But... - The latency on the main nav is poor - The latency on the secondary nav makes it almost unusable - Flash intro on the home page that simply fades to black at the end. Above the fold is not a large black field of nothing... - The flip-page magazine view (is there a name for this pattern) has controls that are super-difficult to find On Aug 18, 2008, at 12:17 PM, Stephen Dondershine wrote: Had to submit this site to the group as I find it pretty interesting. Aside from some navigation probs., I think this site is very cool and demonstrates an effective and very compelling use of Flash--although it's obviously geared toward a very young demographic (much younger than me!). I'd be interested in your reactions--both positive and negative. There are some innovative ideas in here if nothing else. www.rugby.com Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Having spent a ton of the last 10 years of my life studying the usability of e-commerce sites, I can tell you that it's impossible to discern usability without understanding the goals of the business. It's possible that Ralph Lauren won't measure the success of this site in revenues (because they want to push those through their retail channels and distributors), instead see it as more of a product showcase with a well-if-you-really-want-to-thrust-your-platinum-card- in-our-direction attitude. That said, I can see a pile of things I'd look for in usability testing, such as product descriptions and completeness of the process. But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks On Aug 18, 2008, at 2:13 PM, Sterling Koch wrote: I didn't get the errors, but I confirm Shep's latency issues. It's hard to get past that to comment as to the site's usability. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
LOL! That's a great video. Wasn't aware of the latency issues when I submitted the site, but if you can ever get past them take a look and you'll find a few cool concepts in there worth thinking about. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=32143 Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
Re: [IxDA Discuss] Rugby.com
Being that my offices are a stones throw away from Philips Andover (where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive through the campus every day, I can say they do wear exactly this wardrobe. I'm going to bet that the kids aren't necessarily the buyers in this relationship. There's an entire network of supply chain to get to them. However, without talking with the marketing manager, it would be hard to decide what the biz goals for the site are. Jared On Aug 18, 2008, at 7:07 PM, Will Evans wrote: But, as a showcase, the latency issue may be less than if someone is trying to purchase a complete wardrobe as they get ready to head off to Philips Exeter to meet with Buffy and Bif. (I find it difficult to look at this site without thinking of this video: http://www.youtube.com/watch?v=PTU2He2BIc0) You are partially right - to Ralph Lifschitz chagrin - prep school kids don't wear ralph lauren - their target market is very very different from the bif and buffy folks you see on that showcase site. That said - I want to know what the goals are for the site. Knowing their target audience, i very much doubt they are surfing from the high school dorm room from their macbook up in exeter nh. Welcome to the Interaction Design Association (IxDA)! To post to this list ... [EMAIL PROTECTED] Unsubscribe http://www.ixda.org/unsubscribe List Guidelines http://www.ixda.org/guidelines List Help .. http://www.ixda.org/help
