Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-07-03 Thread Mitchell Joe
Hi Heather, Here's my thoughts. Hope they help. Mitch -- Some consistency issues: - some blue text is links (bottom nav), some is not (text headings) - some white text is links(top nav), some is not (body text) - some blue links (bottom nav) have a hover state of white and underlined, one

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-07-01 Thread Eric DeLabar
This site is very similar, at least in theory, to a client site I worked on: http://www.weddingshape.com/ Same basic concept as far as sales tactics but an obvious (I hope) difference in target audience. Where my client's site has WAY TOO MUCH information, I think the prison yard workout site

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-07-01 Thread Victor Solanoy
I agree with Robert -- the problem is a psychological one. This is a classic problem of a desireability though positioning, not one of site design. With that said, perception of a product is not about you/the company states a customer should remember when they walk away from a brand/product, it's

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-07-01 Thread Cindy Alvarez
On Tue, Jul 1, 2008 at 9:31 AM, Victor Solanoy [EMAIL PROTECTED] wrote: The product name already has a negative element for most people. Products people purchase are a reflection of either their immediate needs, wants or who they desire to be (among other things). The greater the association

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-06-30 Thread Robert Hoekman Jr
http://www.prisonyardworkout.com Wow. OK, I'll bite. I think your conversion rate issue runs more deeply into psychology than interface design. The product may be great, and with such a reasonable price tag, the potential benefits likely far outweigh the barrier to entry. The site also has

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-06-30 Thread Bryan Minihan
Hiya Heather, I couldn't resist, after clicking the link...hope this doesn't sound too harsh, but here goes... The two biggest things that leapt out at me after visiting the home page were: This looks like gay porn, and What are they selling? Erm...probably not the two reactions he's looking

Re: [IxDA Discuss] Need Feedback: Need to increase conversion rates!

2008-06-30 Thread matthew Zuckman
Questions: What do you mean by convert? Is it transactions completed, Lock Down Diet sign ups, contact requests, or something else entirely? How are you measuring these conversions? Imagery and product stigmas aside, my big issue is that it is very unclear what you get: how long is the video?