[Wikimedia-l] Re: Obnoxious fundraisers again: Undismissable notice

[Samuel Patton]

Hi all, I work in online fundraising and I'd like to provide some
clarification on this particular mobile fundraising banner. There are
several options to dismiss the banner. There is a "no thanks" option at the
top of the banner. A user can also scroll down to see the article without
needing to click on the banner at all.

I appreciate the feedback on ways to make it simpler for readers to reach
their article and find what they're looking for. We'll line up some close
option tests to try over this weekend.

Thanks,
Sam

On Sat, Dec 17, 2022 at 2:05 PM Rey Bueno via Wikimedia-l <
wikimedia-l@lists.wikimedia.org> wrote:

> Here's a proposition for the WMF.
>
> You can keep the banners as big and as long as you want, but in return you
> must sponsor the next Arch Missions to back contents from top 10 Wikipedias
> (English, Japanese, Russian, French, German, Spanish, Italian, Chinese,
> Arabic, Portuguese) to Moon & beyond. Editors do not get paid from spending
> so much time on Wikipedia, but at least they'll all derive some reward from
> it.
>
> Context of Arch Mission:
>
> https://www.space.com/40598-lunar-library-wikipedia-astrobotic-moon-mission.html
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-- 

Sam Patton (he/him)

Senior Manager, Online Fundraising

Wikimedia Foundation
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Re: [Wikimedia-l] #SheSaid

[Samuel Patton]

I love this, and will gladly participate via my personal account!

*"It's not the last couch you'll ever buy."*

~ My mom, always a pragmatist, abundantly notable in my hometown. #SheSaid

On Tue, Nov 3, 2020 at 8:41 AM Rajeeb  wrote:

> Great to hear from you Florence and actually we all are grateful that you
> came up with such an awesome initiative, definitely, I will participate and
> will share with the broader community.
>
> Namaste,
>
> Rajeeb.
>
> On Tue, 3 Nov 2020 at 16:27, Samuel Guebo  wrote:
>
>> Hello Florence,
>> That's a superb initiative!
>>
>> Cheers,
>> Samuel
>>
>> On Tue, Nov 3, 2020 at 7:10 AM Natacha Rault via Wikimedia-l <
>> wikimedia-l@lists.wikimedia.org> wrote:
>>
>>> Yup cos this quote has been on my contributor page on Fr Wiki for quite
>>> a long time.
>>> Thanks for setting this up Anthere!
>>> I made my first contribution thanks to #shesaid on a famous quote of
>>> Monique Wittig, a renowned French author (Les Guérillères, l’Oppoponax).
>>>
>>> Warm regards,
>>>
>>> Nattes à chat
>>>
>>> Envoyé de mon iPhone
>>>
>>> Le 3 nov. 2020 à 02:58, Florence Devouard  a
>>> écrit :
>>>
>>> 
>>>
>>> Did you know that quote
>>>
>>> "I disapprove of what you say, but I will defend to the death your
>>> right to say it."
>>>
>>> was authored by a woman ?
>>>
>>>
>>> Do you know how many entries on Wikiquote are about women versus Men ?
>>> 14639 men entries... for 2977 women entries...
>>>
>>> Suprised ?
>>>
>>>
>>> I am happy to announce the new *#SheSaid campaign*. The #SheSaid drive
>>> is aimed at improving the visibility of women across Wikimedia projects
>>> (and beyond) by creating new or improving already existing Wikiquote
>>> entries spoken by notable women.
>>>
>>> Here are a few statistics:
>>>
>>>- On the English Wikiquote main page on 6th of Oct 2020, in the *Selected
>>>people* section... 29 men are featured and only 4 women (check out
>>>the screenshot on the right...)
>>>- There are 233 women who have a featured article on either French
>>>or English Wikipedias... with no entry on the French Wikiquote check
>>>it out
>>>
>>> 
>>>- There are 141 women featured article on the English Wikipedia with
>>>no wikiquote entry check it
>>>
>>> 
>>>- There are 519 women listed on the French wikiquote check it
>>>
>>> 

Re: [Wikimedia-l] Leadership change at Wikimedia Israel

[Samuel Patton]

Michal, I was very happy to get a little bit of your perspective in
conversations re: fundraising over the last few months. Thank you for all
you've done and I look forward to seeing what's next for you.

Congratulations, Revital.

Best wishes to all the awesome people at WMIL.

sam

On Thu, Dec 19, 2019 at 7:22 PM FULBERT  wrote:

> I want to take a moment to share how strong a colleague Michał has been
> over the past two years when I have worked with her from a distance, with
> only a couple in-person meetings.
>
> Michal has a talent and focus that has inspired me with my own Wikimedia
> commitments, and I can only imagine how much she has helped mobilize
>  efforts within Wikimedia Israel.
>
> Having first heard her present at Wikimania in Montreal, before I knew and
> worked with her directly, I have remained humbled and impressed.
>
> I wish her the best, and imagine she will continue to positively help the
> Movement as it continues to develop and expand.
>
> -
>
> With Incredulity toward Metanarratives,
>
> Jeffrey
> User:FULBERT
> fulb...@fulbert.org
>
>
> > On Dec 18, 2019, at 8:49 AM, Itzik - Wikimedia Israel <
> it...@wikimedia.org.il> wrote:
> >
> > Dear friends,
> >
> > I wanted to share with you some changes in WMIL. This weekend, after more
> > than 6 years of service, Michal Lester will conclude her position as
> WMIL's
> > ED.
> >
> > Michal, WMIL’s first ED, joined us more than 6 years ago, and was our
> > second employee. Michal’s joining marked the transition of WMIL from an
> > organization operated and managed by volunteers only to professional
> hired
> > staff supporting and leading the activity with the volunteers.
> >
> > Michal started to initiate and lead large-scale projects and raise the
> > resources needed for the activity through collaborations, donations and
> > fund grants. From a one-employee organization with a limited budget, she
> > brought us to the current position as an established NGO, with varied
> > activity, hired staff to support it, volunteers and a sufficient budget
> to
> > support all of that.
> >
> > Under her leadership, we initiated the education project in Hebrew, and
> > later in Arabic. We guided tens of thousands of teachers on how to work
> > with (and for) Wikipedia. We created training tools and tutorials, formed
> > years-long collaborations with dozens of organizations, and hosted the
> > international hackathon and later the GLAM conference. We represented
> WMIL
> > and our movement values in Parliament discussions and in discussion with
> > archives; and when they failed to cooperate we did not hesitate to
> “force”
> > them to give back to the public the photos that belong to them by law.
> The
> > list of projects and achievements is too long to summarize in one email.
> >
> > We are proud to say that WMIL turned not only to a leading and recognized
> > organization in Israel, but also to one of the important and active
> > affiliates of the global movement.
> >
> > Michal’s activity in WMIL was beyond that of an employee, but true
> > recruitment and belief in Wikimedia’s activity and values. Her
> > round-the-clock investment and great love to the movement, organization,
> > its employees and volunteers, serves proof. Many volunteers benefited
> from
> > Michal’s attention, advice and support at all times.
> >
> > The Board, and I personally, would like to thank Michal for this
> > significant contribution that brought us to our current dignified
> position,
> > and we wish her the best of luck in the future. We will remember you as
> the
> > first ED who saw the hardship and labor pains of WMIL, and as WMIL’s
> > “mother” in its professional role. We extend to you our greatest thanks.
> >
> > While Michal is leaving, I would like to congratulate Revital Poleg,
> > replacing Michal in her position. Revital is a former diplomat. She was
> one
> > of the founders of the Peres Peace Center, she served as Chief of Staff
> for
> > the Knesset Speaker; VP Business Development of a lobbying company;
> > External Relations and Resource Development Director for the Ruppin
> > Academic Center; and in her last position – Chief Executive and Head of
> the
> > Jewish Agency Mission to Brazil.
> >
> > Revital brings extensive experience in large organizations, both local
> and
> > international, and a vast network of contacts in the private and public
> > sectors. She speaks Hebrew, English, Portuguese and Spanish.
> >
> > We wish her good luck in her position, in filling Michal’s big shoes, and
> > we are positive she continues to advance WMIL forward.
> >
> >
> >
> > *Itzik Edri*
> > Chairperson (volunteer)
> > it...@wikimedia.org.il
> > +972-54-5878078
> > ___
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Re: [Wikimedia-l] Introducing our newest chapter, Wikimedia Korea

[Samuel Patton]

Congratulations! Very heartening to see.

On Wed, Apr 24, 2019 at 6:48 AM Nabin K. Sapkota <
nboycreationne...@gmail.com> wrote:

> Congratulations and looks forward to future collaboration.
>
> Cheers,
> Nabin
> Wikimedians of Nepal
>
>
>
> On Wed, Apr 24, 2019 at 1:12 PM Philip Kopetzky  >
> wrote:
>
> > Congrats Korea! :-)
> >
> > On Wed, 24 Apr 2019 at 05:17, Roman Bustria Jr. 
> > wrote:
> >
> > > In behalf of the East, Southeast Asia and the Pacific Regional
> > Cooperation
> > > (ESEAP) we would like to extend our congratulations to our member
> country
> > > for being elevated as a fully recognized chapter!
> > >
> > > We are looking forward to our future regional meeting and
> collaboration!
> > >
> > >
> > >
> > > Kind regards,
> > >
> > >
> > > Butch
> > > Philippines
> > >
> > >
> > >
> > >
> > > Note: ESEAP is a regional collaborative composed of affiliates
> Wikimedia
> > > Indonesia, Wikimedia Taiwan, Wikimedia Australia, Wikimedia Korea,
> > > Wikimedians in Thailand, Philippine Wikimedia Community User Group,
> > > Wikimedia Community User Group Malaysia, Wikimedia User Group China,
> > > Wikimedia Community User Group Hong Kong, and Vietnam Wikimedians.
> > > Membership also include Wikimedia communities and nationalities of
> > Brunei,
> > > Cambodia, Japan, Laos, Macau, Mongolia, Myanmar, New Zealand, Papua New
> > > Guinea, Singapore, and Timor Leste (East Timor).
> > >
> > > On Wed, Apr 24, 2019, 6:11 AM María Sefidari 
> > > wrote:
> > >
> > > > Hi everyone,
> > > >
> > > > I am happy to share that earlier this year, the Wikimedia Foundation
> > > Board
> > > > of Trustees approved our newest Wikimedia chapter - Wikimedia Korea!
> > > >
> > > > For more information about our newest Wikimedia chapter, Wikimedia
> > Korea,
> > > > please see the announcement on the Wikimedia Foundation website:
> > > >
> > > >
> > >
> >
> https://wikimediafoundation.org/2019/04/23/wikimedia-korea-new-chapter-affiliate-launches-in-south-korea/
> > > >
> > > > I want to congratulate the new chapter and recognize their
> commitment,
> > > > efforts, and time involved in moving through the chapter recognition
> > > > process over the past year. From their work building partnerships
> with
> > > > universities, to supporting and training new editors in South Korea,
> we
> > > > look forward to seeing the impactful work from our community members
> in
> > > > South Korea as they advance in their new affiliate role.
> > > >
> > > > As many of you know, this is our first chapter approval in several
> > years
> > > -
> > > > since the newest Wikimedia affiliate approval processes were put in
> > > place.
> > > > This marks a new moment in the history of our Wikimedia movement
> > > > affiliates. The Board appreciates the amazing work coming from these
> > user
> > > > groups around the world, and is inspired to see how far some of these
> > > > groups have come in terms of their impact both on our movement and
> > their
> > > > local communities. Indeed, we should all be proud of the impact our
> > > > affiliates continue to have on our projects, our vision, and the
> world
> > > > around us.
> > > >
> > > > Any affiliate interested in becoming a chapter or thematic
> organization
> > > > must have at least two years of activities and experience as a user
> > group
> > > > before applying. Please check out the user group creation guide to
> get
> > a
> > > > user group started - it is meant to be very easy:
> > > > https://meta.wikimedia.org/wiki/Wikimedia_user_groups/Creation_guide
> > > >
> > > >
> > > > You can find a lot more information about our movement affiliates
> model
> > > on
> > > > Meta:
> > > https://meta.wikimedia.org/wiki/Wikimedia_movement_affiliates/Models
> > > >
> > > > You may also reach out to the Affiliations Committee with questions
> or
> > to
> > > > begin the approval process for your group:
> > > > https://meta.wikimedia.org/wiki/Affiliations_Committee
> > > > Please join me in congratulating Wikimedia Korea for this important
> > > > achievement and thanking the members of the Affiliations Committee
> and
> > > > Wikimedia Foundation staff who supported and worked with them during
> > this
> > > > long process.
> > > >
> > > > Kind regards,
> > > >
> > > > María
> > > >
> > > > --
> > > >
> > > > María Sefidari Huici
> > > >
> > > > Chair of the Board
> > > >
> > > > Wikimedia Foundation 
> > > > ___
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Re: [Wikimedia-l] Wikimedia Sverige receives a total of USD 500, 000+ in funding for three new projects, and a cost reduction of USD 30, 000/year

[Samuel Patton]

Congratulations! These initiatives look awesome. Well done on securing the
funding and subsidized office space.

On Thu, Mar 28, 2019 at 10:05 AM Samuel Klein  wrote:

> Wonderful. Wikispeech will be amazing  :)
>
> On Thu., 28 Mar. 2019, 6:31 am John Andersson, <
> john.anders...@wikimedia.se>
> wrote:
>
> > Wikimedia Sverige is proud to be the recipient of three new grants
> totaling
> > around USD 500,000. We hope to work with many of you as part of these
> > projects. If you are interested in getting involved or receiving updates
> > please let me know.
> >
> > Furthermore, the chapter also has a new heavily subsidized agreement for
> > our office space.
> >
> > Project 1: Wikispeech – The Speech Data Collector
> >
> > The first project is a continuation of the Wikispeech[1] project, a
> > text-to-speech (TTS) system that converts written text into speech. From
> > September 2019 to April 2021 we aim to finalize building the MediaWiki
> > extension and to build tools to collect speech data to add pronunciations
> > to Wikipedia, Wiktionary and Wikidata and to add more languages to the
> > text-to-speech solution. The tools should also be possible to use for
> oral
> > citations.
> >
> > The work happens in partnership with the Royal Technical Institute, STTS
> (a
> > language processing company), Mozilla Foundation, Wikimedia Deutschland
> and
> > the Swedish Dyslexia Association.
> >
> > As always, you can find the full application on our wiki (in Swedish):
> >
> >
> https://se.wikimedia.org/wiki/Projekt:Wikispeech_–_Talresursinsamlaren_2019/Ansökan
> >
> > Project 2: Wikipedia in Libraries
> >
> > From 2019 to 2020 Wikimedia Sverige, together with the National Library
> of
> > Sweden, will develop an online training module for Swedish librarians
> > focused around free knowledge and the Wikimedia platforms. This will be a
> > mandatory training for all of Sweden's 5,000 public librarians. Our hope
> is
> > to give all of them a basic understanding of the Wikimedia projects, as
> > well as to complement the online training with advanced courses for the
> > most dedicated. The advanced courses will give them the tools to
> ongoingly
> > organize activities and events independently at their libraries across
> the
> > country.
> >
> > Furthermore, the librarians will be engaged in the #1Lib1Ref and
> > FindingGLAMs campaigns.
> >
> > There is a great potential to receive continuous funding over the coming
> 3
> > years if successful.
> >
> > As always, you can find the full application on our wiki (in Swedish):
> >
> https://se.wikimedia.org/wiki/Projekt:Wikipedia_i_biblioteken_2019/Ansökan
> >
> > Project 3: Bibliographical data on Wikidata
> >
> > We continue our work to include bibliographical data on Wikidata. The
> > project details are still being negotiated with the funder. The project
> > will start in mid-2019 and last until 2020.
> >
> > Cost reduction
> >
> > Starting from March 2019 we have a new agreement in place for a heavily
> > subsidized coworking space office from the Swedish Internet Foundation.
> > Through the agreement we will save us around USD 30,000 per year compared
> > to when we had an office of our own.
> >
> > We have received this generous subsidy because Wikipedia is considered so
> > important for the infrastructure of the Internet. We are very happy that
> > the agreement does not have an end date and that we have the possibility
> to
> > grow significantly over time as well (while keeping the generous
> subsidy).
> >
> > Please contact John Andersson (john.anders...@wikimedia.se) if you have
> > any
> > questions.
> >
> > [1] https://www.mediawiki.org/wiki/Wikispeech
> >
> > Best,
> >
> > John
> >
> > - - - -
> >
> > John Andersson
> >
> > Executive Director
> >
> > Wikimedia Sverige
> >
> > Phone: +46(0)73-3965189
> >
> > Email: john.anders...@wikimedia.se
> >
> > Visiting address: Goto10, Hammarby Kaj 10D, 120 32 Stockholm
> > ___
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-- 

Sam Patton

Senior Fundraising Campaign Manager

Wikimedia Foundation
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Re: [Wikimedia-l] Sensory overloads

[Samuel Patton]

Thank you very much for sharing this. It is a personal growth area for me
and this thread gives really valuable first-hand experience.

On Wed, Aug 15, 2018 at 11:42 AM, Romaine Wiki 
wrote:

> Hi everyone,
>
> In our movement we have a lot of different people, including people with a
> different neurodiversity.
>
> Then it can happen that with events organised by the Wikimedia movement,
> there are people that get sensory overloads. it basically means that the
> input through the senses gets too much at some point. This can result in an
> emotional outburst, an instant heavy headache/migraine attack, or in my
> case I go (almost) completely blank.
>
> It is really hard to complain how it is like to people who have no
> experiences with it.
> I think however that we need as inclusive movement to be more aware of the
> huge amount of varieties of people and there needs. For that reason I like
> to share a thread on Twitter with you how a user I know well has
> experienced it herself.
>
> Read at: https://twitter.com/dodocurieux/status/1029743772584865792
>
>
> Thank you!
>
> Romaine
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Re: [Wikimedia-l] Would people be interested in a "Community Metrics and Activities Meeting"?

[Samuel Patton]

Thank you for making this happen, Pine, I'm very much looking forward to
it. I did a decent amount of livestreaming for Huffington Post (I'm sorry)
and other outlets back in my day and would be happy to help w/ future
logistics as a volunteer.

sam

On Sat, Jul 28, 2018 at 7:04 PM, Pine W  wrote:

>  Hi all,
>
> I am scheduling this meeting for Monday, July 30th at 7 PM UTC / 12 PM
> Pacific. The number of people who have indicated interest is small, so this
> will be more of a casual meetup than a formal event. I think that this type
> of online international meetup could be fun and interesting. We'll see what
> happens.
>
> To join the meeting, you will need the Zoom software from
> https://www.zoom.us, or you can join by telephone.
>
> If you install the Zoom software then you can join from PC, Mac, Linux, iOS
> or Android with this link: https://zoom.us/528900812
>
> As an alternative, you can join by telephone from many places throughout
> the world. Phone numbers are listed at https://zoom.us/zoomconference. You
> will need the meeting ID, which is 528-900-812. If you join by phone then
> your phone number will be visible to other participants in the meeting.
>
> If more people are interested in the future then I may do some thinking
> about how to plan and organize the meeting, but for now we can be
> relatively casual. My plan is to do a brief round of introductions at the
> meeting, review some of the top-level metrics from around Wikimedia, and
> then open the floor for roundtable discussion.
>
> I look forward to the conversation on the 30th.
>
> Pine
> ( https://meta.wikimedia.org/wiki/User:Pine )
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Re: [Wikimedia-l] January Wikimedia Foundation Metrics & Activities meeting

[Samuel Patton]

Agree with James, this is a great idea and I'm looking forward to seeing
Wiki DE do their thing.

Sam

On Tuesday, January 23, 2018, James Heilman  wrote:

> Excellent idea. Super cool to see.
>
> J
>
> On Tue, Jan 23, 2018 at 6:09 PM, Gregory Varnum 
> wrote:
>
> > Hello everyone,
> >
> > The currently-scheduled January metrics and activities meeting is
> scheduled
> > to occur during the Wikimedia Foundation's annual meeting for staff and
> > contractors (known as All Hands). Given this, we have a need to
> reschedule,
> > and decided to use that change to experiment.
> >
> > So, I am very excited to share that the January metrics and activities
> > meeting will be hosted by Wikimedia Deutschland on February 1 from 16:00
> to
> > 17:00 UTC (8:00-9:00 PT).
> >
> > Please stay tuned for more details from Wikimedia Deutschland in the days
> > to come! I hope that you will turn out and support our friends in Germany
> > in this experiment as part of our ongoing efforts to make the monthly
> > metrics and activities meetings representative of our global movement.
> >
> > Best,
> > Greg and Sam
> > --
> > Gregory Varnum
> > Communications Strategist
> > Wikimedia Foundation 
> > gvar...@wikimedia.org
> > ___
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> > 
>
>
>
>
> --
> James Heilman
> MD, CCFP-EM, Wikipedian
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Re: [Wikimedia-l] Recognition of Wikimedia Community User Group Botswana

[Samuel Patton]

Awesome! Congratulations and welcome.

On Thu, Dec 14, 2017 at 9:34 PM, Kirill Lokshin 
wrote:

> Hi everyone!
>
> I'm very happy to announce that the Affiliations Committee has recognized
> Wikimedia Community User Group Botswana [1] as a Wikimedia User Group. The
> group aims to promote the use of Wikipedia and its sister projects by the
> residents of Botswana, effectively engaging people to help contribute
> online content and promoting the use of the free online resources of the
> Wikimedia Foundation to enhance the life of every individual.
>
> Please join me in congratulating the members of this new user group!
>
> Regards,
> Kirill Lokshin
> Chair, Affiliations Committee
>
> [1] https://meta.wikimedia.org/wiki/Wikimedia_Community_User_
> Group_Botswana
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Re: [Wikimedia-l] [Wikimedia Announcements] Nov/Dec Wikimedia Foundation Metrics & Activities meeting

[Samuel Patton]

Thanks for the heads up, Sam!

On Fri, Nov 17, 2017 at 1:01 PM, Samantha Lien  wrote:

> Hello everyone,
>
> The currently-scheduled November and December metrics meetings both fall
> on popular holiday weeks in the United States and other parts of the world.
>
> Given this, we will be combining the November and December meetings into a
> single metrics meeting on *Thursday, December 14th, from 6:00 - 7:00 PM
> UTC (11 AM - 12 PM PT)*.
>
> Please stay tuned for more details on the meeting in the coming weeks!
>
> Best,
> Sam and Greg
>
> --
> *Samantha Lien*
> Communications Manager
> Wikimedia Foundation
> 1Montgomery Street
> Suite 1600
> San Francisco, CA 94104
>
>
>
>
>
>
>
>
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Re: [Wikimedia-l] A fundraising banner we'd like to try in a short test

[Samuel Patton]

I want to thank everyone for this robust discussion! We appreciate the
feedback very much. I want to recognize the role that Joseph Seddon has
played in encouraging us to share more results with this email list; he's
the #1 reason that I started this thread.

I also want to thank Peter Coombe, my teammate on the banner crew, for
suggesting so many of the notes that I am about to provide. His insight
into mediawiki and the more mysterious parts of centralnotice are a
constant value.

Lots of responses:

   - I received a note off-thread re: bad wrapping of the Read/edit/more
   links between 920 - 1060px. We'll take another pass at that.


   - Agreed about the Close X. We'll make that clearer and easier to click.


   - This is a good opportunity to reiterate that the norm for us is to
   only show a single 'large' banner, per device, in a given fundraising
   campaign. It usually serves as a reader's first banner impression, converts
   extremely well, and then we move to 'small' banners. Sometimes we test
   alternate sequences, but this is normal for the vast majority of readers.


   - This banner is a desktop banner; it will not be shown to anyone on the
   mobile site. However, it is possible for you to follow the preview link I
   provided on any device. If you were viewing on a large phone or tablet, it
   might have seemed particularly strange.


   - Gergo Tisza, issues with the Timeless skin will not be a problem,
   because this banner will only be targeted to logged out users who can not
   pick a custom skin.


   - Petr Kadlec, this work-in-progress banner is using some copy written
   in English, as well as a couple translation templates; the final version
   will all be hardcoded English. However, your bug sounds strange - could you
   try opening the link in an incognito browser and, if you're still getting a
   problem, send me a screenshot?


   - Samuel Klein, that red underline is a pretty consistent element in our
   designs. For what it's worth, we actually tried a version where the
   underline did function as a hyperlink, but it had no effect on giving rate.
   Thanks for your other testing notes!


   - Additionally: we run surveys to try to understand reader and donor
   views on how obtrusive and frequent our on-Wikipedia fundraising campaigns
   are perceived to be. We consistently see feedback that the quantity of
   banners is "about right," and that the banners are, to most people, not
   overly aggressive.

We'll all be monitoring this thread; thank you, again, to everyone who took
the time to respond. In all honesty, I am mostly un-circumspect. I believe
that we have to take risks and try many new ideas; wins, and losses, in our
work are both frequent and often surprising. I'd point to a blog post we
published recently
 that
shows the diminishing returns of banner impressions over the course of one
of our campaigns. It is not true that we could simply run more banners, for
longer periods of time, and expect the same returns.

It's a constant process of experimentation and I appreciate having such an
engaged community to review, improve, and motivate our work.

regards,
sam

On Wed, Nov 15, 2017 at 8:23 AM, John Erling Blad  wrote:

> What kind of reasonably new device has that kind of resolution?
>
> On Wed, Nov 15, 2017 at 12:41 PM,  wrote:
>
> > Patrik, try it on a 640x480 screen. :P
> >
> > On Wed, 15 Nov 2017 16:06 pajz  wrote:
> >
> > > >
> > > > This test would run for 1 to 2 hours, and then we'd evaluate results
> to
> > > see
> > > > if it's worth spending any more time on the concept. For now, we're
> > > simply
> > > > hiding the banner all together below 920px, as at smaller viewports
> it
> > > > begins to interfere with site navigation elements.
> > >
> > >
> > > It is truly an amazing banner, as it might be the first donation banner
> > in
> > > the history of donation banners that actually improve the readability
> of
> > > our content. Indeed, we have never been closer to line length
> > > recommendations for optimal readability than with this banner.
> > >
> > > Patrik
> > >
> > >
> > > On 15 November 2017 at 01:25, Liam Wyatt  wrote:
> > >
> > > > >
> > > > > TL;DR: A short test of a new banner concept will help us decide if
> > it's
> > > > > worth iteration and improvement.
> > > > >
> > > > > Here's a link to the banner:
> > > > > https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
> > > > > right10&country=US&force=1
> > > >
> > > >
> > > > I appreciate that you're trying to innovate, and this requires
> pushing
> > > > boundaries. I also appreciate that the WMF fundraising principle
> > "minimal
> > > > disruption"[1] is subjective thing - and that the WMF has
> traditionally
> > > > taken this to mean "be disruptive for the shortest period" rather
> than
> > > "be
> > > > less disruptive overall, even if it takes longer".
> > > > However, I do feel that *resizing all the article con

[Wikimedia-l] A fundraising banner we'd like to try in a short test

[Samuel Patton]

Hi all, it's Sam from the online fundraising team. I wanted to give you a
heads up about a desktop banner we'd like to test before the official
launch of our 'Big English' fundraising banner campaign on Tuesday,
November 28.

TL;DR: A short test of a new banner concept will help us decide if it's
worth iteration and improvement.

Here's a link to the banner:
https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_right10&country=US&force=1

This banner would run against our current best desktop large banner; here's
that link:
https://en.wikipedia.org/wiki/Apple?banner=B1718_1101_en6C_dsk_p1_lg_template&force=1&country=US

Undoubtedly, it's an unusual format; that's why we felt it appropriate to
give you a heads up :) We haven't tried a vertical 'banner on the side' in
recent memory, and it'll be useful to see exactly how this type of content
performs.

This test would run for 1 to 2 hours, and then we'd evaluate results to see
if it's worth spending any more time on the concept. For now, we're simply
hiding the banner all together below 920px, as at smaller viewports it
begins to interfere with site navigation elements.

If you have thoughts on this design, please share them here. There will be
more opportunities for you to weigh in if this banner variant looks
promising enough to keep testing.

Regards and sincere thanks for all you do.

Sam
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[Wikimedia-l] FY1617 Fundraising Report just published

[Samuel Patton]

Hi all, happy Friday. We are excited to share with you our fundraising
report for fiscal year 2017
.

This full year fundraising overview is always a group project that depends
on the collaboration of many teams at the foundation: fundraising tech, ops
and donor services, major gifts, online fundraising, legal, communications
and more.

Thank you to everyone who contributed. A special thank you to Thea Skaff, a
full-time contractor with the online fundraising team, who shepherded this
project to completion in the midst of our busy first quarter.

I welcome your questions and feedback. We enter our biggest fundraising
season of the year with high morale and deep gratitude for the work of our
colleagues and fellow collaborators in this global community of free
knowledge advocates.

thank you,
sam
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Re: [Wikimedia-l] New style banner - A heads up

[Samuel Patton]

Hi all, happy Friday. I'm a member of the foundation's online fundraising
team and wanted to add a few points and answers to this good discussion.
I'll use bullet-points to separate each topic:

   - For clarification, this was a 1-hour test that ran from 15 to 16 UTC
   on Wednesday. We haven't adopted this style. And in terms of donor
   conversion, this banner variant lost to our control.

   - As Lodewijk stated above, we were interested in this test precisely
   because various community members have asked us to bring our banner more
   inline with the rest of Wikipedia's content. We have adopted elements of
   the MediaWiki OOjs UI and are interested in doing more.

   - This banner only ran for desktop and laptop users; not mobile or
   tablet.

   - We do not deliberately delay the loading of our banner content to draw
   attention to it and, generally, we try to minimize browser reflow as much
   as possible. CentralNotice simply loads after the rest of the page.

   - Thank you for the feedback regarding the copy you saw, from tone and
   pronoun usage to themes. We want to craft messaging that accurately
   represents the mission and values of Wikipedia while allowing us to hit our
   fundraising goals. Your comments matter and will continue to help guide the
   development of our appeals.

sam

On Thu, Aug 24, 2017 at 5:37 AM, Sam Wilson  wrote:

> Peter,
>
> Fair enough, I agree that the idea that Wikimedia would have been a
> success if it'd be made commercial is crazy. "Has it crossed my mind how
> much we could have made if it had ads? Sure. But it wouldn’t be the
> same." reads to me as just a hypothetical "if it were as it is today
> *and* had ads", rather than any serious suggestion that that would ever
> have been the case. I reckon it makes sense to the non-editor people
> it's aimed at.
>
> Anyway, about my grammar nickpicking? ;-)
>
> —Sam
>
> On Thu, 24 Aug 2017, at 05:06 PM, Peter Southwood wrote:
> > Sam,
> > I can't get back to the banner for some reason, so I risk misquoting it.
> > Please take this into account.
> > What I find offensive is the implication that the foundation would even
> > have Wikipedia if they were doing it commercially. I and a significant
> > number of other contributors would not have helped make it what it is
> > today if it had been a commercial site. To support this opinion, there do
> > not appear to be any commercial projects of this type even vaguely
> > approaching the success of Wikipedia. The banner implies that there would
> > be a roughly equivalent project available to sell. This I find offensive
> > as it denigrates the voluntary contributions done by all the unpaid
> > contributors.
> > I see this as misrepresentation and disrespect to the crowd that is the
> > source of the product, therefore offensive.
> > It is possible that I am alone in this opinion, but I suggest that a
> > survey of the people who actually created and maintain the content of
> > Wikipedia would show that I am not.
> > At this point, I suggest that WMF do just that, run a survey to find out
> > who builds the encyclopaedia, and how they feel about this. The golden
> > rule of crowdsourcing is don’t alienate the crowd, especially when they
> > are doing your work for free. The one thing we ask in return for our work
> > is a little recognition and respect, and to know that we do a thing
> > intrinsically worth doing. Again, I realise I do not necessarily speak
> > for everyone, but suspect that I speak for many.
> > Cheers,
> > Peter
> >
> > -Original Message-
> > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > Behalf Of Sam Wilson
> > Sent: Thursday, August 24, 2017 10:26 AM
> > To: wikimedia-l@lists.wikimedia.org
> > Subject: Re: [Wikimedia-l] New style banner - A heads up
> >
> > "Offensive" seems a bit over the top! Who's it offending? Seems pretty
> > okay to me, personally. :-)
> >
> > Anyway, the only thing I notice with it is that it starts with "We
> > will..." and then says "When I made..." etc. Shouldn't these pronouns
> > agree?
> >
> > —Sam.
> >
> > On Thu, 24 Aug 2017, at 04:07 PM, Peter Southwood wrote:
> > > The old style is excessively large and in your face. The new style is
> > > almost, but not quite as bad. The content remains offensive and
> > > misleading Cheers, Peter
> > >
> > > -Original Message-
> > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > > Behalf Of Joseph Seddon
> > > Sent: Wednesday, August 23, 2017 5:02 PM
> > > To: Wikimedia Mailing List
> > > Subject: [Wikimedia-l] New style banner - A heads up
> > >
> > > Hey Wikimedia-l
> > >
> > > Apologies for the short notice.
> > >
> > > I wanted to give you a heads up on a banner test that will soon be
> > > going live.
> > >
> > > We've been working on a new style of banner that is specifically
> > > designed to have the same native look and feel as the rest of the site
> > > and interface. It's intended to be understat

Re: [Wikimedia-l] Fundraising pilot on Facebook

[Samuel Patton]

Hi all, apologies as I'm a bit behind schedule in answering the last round
of questions. We ended up taking a few extra days to get the details of the
program right, and launched this ads experiment on Wednesday, July 12th. I
posted an update today to our meta page for this experiment
<https://meta.wikimedia.org/wiki/Fundraising/Updates/FBAdsExperiment>, but
we don't have any conclusions, yet, due to our late launch.

Here are the questions I saw:

*James Heilman: Interesting experiment. Can you provide versions of the
fundraiser notifications so people can provide feedback?*

Sure. Our first ad group uses the same image of Jimmy Wales, with two
different sets of copy. You can see screenshots of the two ads on our meta
page <https://meta.wikimedia.org/wiki/Fundraising/Updates/FBAdsExperiment>.
If anyone has suggestions for content that you think might motivate new
donors, let me know. It's particularly difficult to come up with
representative images. Jimmy appeared in our banners for a while, so we
decided to start there.

*Chris Keating: Out of interest are you planning to use Facebook's custom
audiences tool to include (or possibly exclude) people who are already WMF
donors?*
This was a big discussion topic before we launched this pilot project. We
are not currently suppressing or targeting ads to our donor list, but we
will revisit this option and it's pros and cons if we decide to keep
testing ads.

*Also from Chris: (And, more of a movement strategy question than one aimed
at the actual fundraising team - if this works, will WMF decide it's the
only movement body that is allowed to fundraising on Facebook, in the same
way's it approaches the on-wiki banners? :) )*

Yeah, I can’t answer that :)

Hope everyone has good weekends,
sam

On Fri, Jun 30, 2017 at 4:49 PM, Samuel Patton 
wrote:

> Hi all, I've received a bunch of great questions both on and off list. I'm
> really happy to see how interested people are in this pilot. It is a new
> experiment for us, too, and I hope the learnings will be beneficial to all.
>
> I just wanted to send a quick note of acknowledgment because it's getting
> late in my timezone and I haven't had a chance to get answers to all
> questions. I'll be back in touch next week with more info.
>
> thank you,
> sam
>
> On Fri, Jun 30, 2017 at 6:46 AM, Chris Keating  > wrote:
>
>> Thanks Sam! Very interesting to see the WMF dip its toe into the water of
>> off-Wikipedia fundraising for small gifts for the first time. :)
>>
>> Out of interest are you planning to use Facebook's custom audiences tool
>> to
>> include (or possibly exclude) people who are already WMF donors?
>>
>> (And, more of a movement strategy question than one aimed at the actual
>> fundraising team - if this works, will WMF decide it's the only movement
>> body that is allowed to fundraising on Facebook, in the same way's it
>> approaches the on-wiki banners? :) )
>>
>> Regards,
>>
>> Chris
>>
>> On Thu, Jun 29, 2017 at 6:58 PM, Samuel Patton 
>> wrote:
>>
>> > Hi everyone,
>> >
>> > I'm writing to let you know about a project we're trying on the
>> > Foundation's fundraising team. Thanks to all the help and advice we've
>> > received from our colleagues in Communications, Legal, and Community
>> > Engagement.
>> >
>> > *I've posted this announcement as an update on Fundraising's Meta Page
>> > <https://meta.wikimedia.org/wiki/Fundraising/Updates>, and would be
>> happy
>> > to answer questions and keep the discussion up there.*
>> >
>> > Over the next three weeks, the Advancement team will be conducting a
>> small
>> > fundraising pilot on Facebook and Instagram. This will involve sponsored
>> > posts, served in English to people in the United States, that will
>> direct
>> > users to donate to the Foundation using our own donation processing
>> pages.
>> >
>> > Fundraising is always interested in exploring new ways to reach people
>> who
>> > find value in Wikipedia and are interested in supporting the
>> Foundation’s
>> > mission. Advertising across social networks is a proven and popular way
>> for
>> > nonprofits to find new supporters and build organizational awareness,
>> and
>> > we’re excited to dip our toes into this.
>> >
>> > Like the many tests we run for Fundraising, this pilot will involve
>> > experiments testing different imagery, copy, and calls to action. We
>> hope
>> > to answer the question: how well does our on-Wikipedia.org messaging
&g

Re: [Wikimedia-l] Fundraising pilot on Facebook

[Samuel Patton]

Hi all, I've received a bunch of great questions both on and off list. I'm
really happy to see how interested people are in this pilot. It is a new
experiment for us, too, and I hope the learnings will be beneficial to all.

I just wanted to send a quick note of acknowledgment because it's getting
late in my timezone and I haven't had a chance to get answers to all
questions. I'll be back in touch next week with more info.

thank you,
sam

On Fri, Jun 30, 2017 at 6:46 AM, Chris Keating 
wrote:

> Thanks Sam! Very interesting to see the WMF dip its toe into the water of
> off-Wikipedia fundraising for small gifts for the first time. :)
>
> Out of interest are you planning to use Facebook's custom audiences tool to
> include (or possibly exclude) people who are already WMF donors?
>
> (And, more of a movement strategy question than one aimed at the actual
> fundraising team - if this works, will WMF decide it's the only movement
> body that is allowed to fundraising on Facebook, in the same way's it
> approaches the on-wiki banners? :) )
>
> Regards,
>
> Chris
>
> On Thu, Jun 29, 2017 at 6:58 PM, Samuel Patton 
> wrote:
>
> > Hi everyone,
> >
> > I'm writing to let you know about a project we're trying on the
> > Foundation's fundraising team. Thanks to all the help and advice we've
> > received from our colleagues in Communications, Legal, and Community
> > Engagement.
> >
> > *I've posted this announcement as an update on Fundraising's Meta Page
> > <https://meta.wikimedia.org/wiki/Fundraising/Updates>, and would be
> happy
> > to answer questions and keep the discussion up there.*
> >
> > Over the next three weeks, the Advancement team will be conducting a
> small
> > fundraising pilot on Facebook and Instagram. This will involve sponsored
> > posts, served in English to people in the United States, that will direct
> > users to donate to the Foundation using our own donation processing
> pages.
> >
> > Fundraising is always interested in exploring new ways to reach people
> who
> > find value in Wikipedia and are interested in supporting the Foundation’s
> > mission. Advertising across social networks is a proven and popular way
> for
> > nonprofits to find new supporters and build organizational awareness, and
> > we’re excited to dip our toes into this.
> >
> > Like the many tests we run for Fundraising, this pilot will involve
> > experiments testing different imagery, copy, and calls to action. We hope
> > to answer the question: how well does our on-Wikipedia.org messaging
> > perform when presented on another site? It will also examine how our
> > appeals perform across demographic and interest groups.
> >
> > *Where will the ads appear?*
> >
> > This pilot will use “sponsored posts,” which is what Facebook calls
> content
> > that appears in the news feed of Facebook users.
> >
> > They will also appear on Instagram as “sponsored stories” that appear
> > within the flow of photo and video posts users scroll on that network.
> > (Instagram is a Facebook property.)
> >
> > They will not appear as banners, pop-ups, or display ads that appear
> > alongside the news feed. This is a test in what is called “native”
> > advertising, meaning it uses the same content display area that users
> > expect from Facebook and Instagram.
> >
> > *How will you target your ads?*
> >
> > In addition to the broad parameters of language (English) and country
> > (U.S.), we have identified a few target audiences that might respond
> > particularly well to our appeals: educators, philanthropists, and
> frequent
> > consumers of news. We will build these audiences based off self reported
> > information about educational achievement, news readership, and
> > philanthropic interest. I've included details on each audience below. In
> > addition to these, we have discussed the value of comparing effectiveness
> > across other characteristics - age, gender, etc.
> >
> > A large part of the value in running this experiment is to *learn*
> whether
> > there are any demographic differences in how people respond to our
> > messaging. If this experiment does give us compelling info about who is
> > more likely to donate, that is exciting! And we'll talk as a group about
> > what to do with that knowledge.
> >
> > *Can users opt out?*
> >
> > Of course. Users can hide individual ads if they are not of interest to
> > them. This is also something we can measure to better understand how to
> 

Re: [Wikimedia-l] Wikipedia: The Text Adventure

[Samuel Patton]

This is really neat. Thanks for sharing. Ah, text adventures. I wonder if
there'd be a way to scale it so that you could actually enter more commands
that would still pull from Wikimedia products ...

*Eat sandwich*

You ingest[1 ] a food typically
consisting of vegetables, sliced cheese or meat, placed on or between
slices of bread[2 ]

On Fri, Jun 30, 2017 at 12:24 PM, quiddity  wrote:

> On Fri, Jun 30, 2017 at 7:12 AM, Johan Jönsson 
> wrote:
> > http://kevan.org/wikitext/
> >
> > Nice concept.
> >
>
> Ah neat, this is by the same person who created this, which I enjoyed
> https://github.com/kevandotorg/nanogenmo-2015 "//Around the World in X
> Wikipedia Articles// - generating a 50,000 word novel using
> Wikipedia's API to pull out location coordinates and descriptions."
>
>
> His other earlier WP-related game is http://kevan.org/catfishing.php
> "Catfishing is a guessing game built from Wikipedia articles"
>
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>
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Re: [Wikimedia-l] Recognition of the Wikipedia Library User Group

[Samuel Patton]

Very cool, congratulations!

sam

On Thu, Jun 29, 2017 at 3:05 PM, Subhashish Panigrahi  wrote:

> This is a great news! Congratulations everyone involved in bringing this
> awesome collective.
>
> Subhashish
>
> On Fri, Jun 30, 2017 at 12:02 AM, Katherine Maher 
> wrote:
>
> > Welcome and congratulations!
> >
> > On Thu, Jun 29, 2017 at 10:25 AM, Samuel Klein 
> wrote:
> >
> > > Awesome.
> > >
> > > On Thu, Jun 29, 2017 at 8:26 AM, Tito Dutta 
> wrote:
> > >
> > > > Congratulations on getting the recognition. :)  I wish you all the
> > best.
> > > >
> > > > On 29 June 2017 at 17:53, Kirill Lokshin 
> > > wrote:
> > > >
> > > > > Hi everyone!
> > > > >
> > > > > I'm very happy to announce that the Affiliations Committee has
> > > recognized
> > > > >  the Wikipedia Library User Group [1] as a Wikimedia User Group.
> The
> > > > > group aims
> > > > > to combine and multiply collaboration with libraries and
> librarians,
> > > from
> > > > > edit-a-thons hosted at libraries to the Wiki Loves Libraries
> outreach
> > > > > campaign and the broader institutional and publisher outreach of
> the
> > > > > Wikipedia Library, and to serve as a forum open to all Wikimedia
> > > > community
> > > > > members and any librarians interested in working with Wikipedia.
> > > > >
> > > > > Please join me in congratulating the members of this new user
> group!
> > > > >
> > > > > Regards,
> > > > > Kirill Lokshin
> > > > > Chair, Affiliations Committee
> > > > >
> > > > > [1] https://meta.wikimedia.org/wiki/Wikipedia_Library_User_Group
> > > > > ___
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> > > >
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> > 4266
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> > >
> >
> >
> >
> > --
> > Katherine Maher
> >
> > Wikimedia Foundation
> > 149 New Montgomery Street
> > San Francisco, CA 94105
> >
> > +1 (415) 839-6885 ext. 6635
> > +1 (415) 712 4873
> > kma...@wikimedia.org
> > https://annual.wikimedia.org
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Re: [Wikimedia-l] Fundraising pilot on Facebook

[Samuel Patton]

Hi, John. Thanks for taking the time to share your questions, and I'm happy
to answer them. I've included your original questions and my answers inline:


*Does this involve paying Facebook and Instagram? If so, how much is being
allocated that part of this pilot?*
Yes; we’ll pay a cost per click, or per impressions, for these ads. We’ve
allocated $5,000 USD for this experiment.


*What targets have been set to evaluate whether this pilot will be
considered successful?*
The ultimate goal of running an ads program would be 100% ROI; $2 raised
for every $1 spent. We will also be able to compare ROI with that of our
existing payment processors and determine if Facebook helps increase our
efficiency. But we have no expectations because we don’t yet have data. For
the purpose of this experiment, we simply want to establish benchmarks that
could guide further testing. That being said, our online fundraising model
is entirely built around a/b iterative testing, and we'll employ those
principles in this pilot.

*If it is just to *learn* about potential demographics, I fear that most of
the knowledge gained will already have been published previously by other
non-profits who've tried similar.*

A fair point, though I’d note that, as far as our banners and emails, ‘our
donors don’t always behave like other donors.’ The copy, design, and ask
amounts that work for us do not track exactly with the experiences of other
non-profit peers, whom we also monitor and consult.

If the ROI is favorable, it also gives us the opportunity to engage a new
set of Wikipedia users. This new medium opens the possibility to get new
donors on our list, and educate more people about the Foundation and the
movement.

*I cant help but notice that you mentioned the work will be done by Middle
Seat <http://middleseat.co/ <http://middleseat.co/>>, and not that it is
former staff member Zack Exley's company. Is there a requirement that this
consulting job will culminate in a published and openly licensed report by
Middle Seat?*

Zack Exley is not directly involved in this experiment, though he is a
founding member of Middle Seat. We’re working with Middle Seat to tap into
their expertise in social advertising and targeting, but all content
approval and reporting will be handled by the Foundation in keeping with
our established best practices.

I appreciate your scrutiny and the chance to offer some more clarity on
this test.

regards,
sam

On Thu, Jun 29, 2017 at 2:45 PM, John Mark Vandenberg 
wrote:

> Hi Sam,
>
> Does this involve paying Facebook and Instagram?
> If so, how much is being allocated that part of this pilot?
>
> IIRC, at least Facebook has a separate program for non-profits, but
> they didnt offer ads for non-profits at reduced rates as part of that
> program.
>
> What targets have been set to evaluate whether this pilot will be
> considered successful?
> If it is just to *learn* about potential demographics, I fear that
> most of the knowledge gained will already have been published
> previously by other non-profits who've tried similar.
>
> I cant help but notice that you mentioned the work will be done by
> Middle Seat <http://middleseat.co/>, and not that it is former staff
> member Zack Exley's company.
> Is there a requirement that this consulting job will culminate in a
> published and openly licensed report by Middle Seat?
>
> Regards,
> John
>
> On Fri, Jun 30, 2017 at 12:58 AM, Samuel Patton 
> wrote:
> > Hi everyone,
> >
> > I'm writing to let you know about a project we're trying on the
> > Foundation's fundraising team. Thanks to all the help and advice we've
> > received from our colleagues in Communications, Legal, and Community
> > Engagement.
> >
> > *I've posted this announcement as an update on Fundraising's Meta Page
> > <https://meta.wikimedia.org/wiki/Fundraising/Updates>, and would be
> happy
> > to answer questions and keep the discussion up there.*
> >
> > Over the next three weeks, the Advancement team will be conducting a
> small
> > fundraising pilot on Facebook and Instagram. This will involve sponsored
> > posts, served in English to people in the United States, that will direct
> > users to donate to the Foundation using our own donation processing
> pages.
> >
> > Fundraising is always interested in exploring new ways to reach people
> who
> > find value in Wikipedia and are interested in supporting the Foundation’s
> > mission. Advertising across social networks is a proven and popular way
> for
> > nonprofits to find new supporters and build organizational awareness, and
> > we’re excited to dip our toes into this.
> >
> > Like the many tests we run for Fundraising, this pilot 

[Wikimedia-l] Fundraising pilot on Facebook

[Samuel Patton]

Hi everyone,

I'm writing to let you know about a project we're trying on the
Foundation's fundraising team. Thanks to all the help and advice we've
received from our colleagues in Communications, Legal, and Community
Engagement.

*I've posted this announcement as an update on Fundraising's Meta Page
, and would be happy
to answer questions and keep the discussion up there.*

Over the next three weeks, the Advancement team will be conducting a small
fundraising pilot on Facebook and Instagram. This will involve sponsored
posts, served in English to people in the United States, that will direct
users to donate to the Foundation using our own donation processing pages.

Fundraising is always interested in exploring new ways to reach people who
find value in Wikipedia and are interested in supporting the Foundation’s
mission. Advertising across social networks is a proven and popular way for
nonprofits to find new supporters and build organizational awareness, and
we’re excited to dip our toes into this.

Like the many tests we run for Fundraising, this pilot will involve
experiments testing different imagery, copy, and calls to action. We hope
to answer the question: how well does our on-Wikipedia.org messaging
perform when presented on another site? It will also examine how our
appeals perform across demographic and interest groups.

*Where will the ads appear?*

This pilot will use “sponsored posts,” which is what Facebook calls content
that appears in the news feed of Facebook users.

They will also appear on Instagram as “sponsored stories” that appear
within the flow of photo and video posts users scroll on that network.
(Instagram is a Facebook property.)

They will not appear as banners, pop-ups, or display ads that appear
alongside the news feed. This is a test in what is called “native”
advertising, meaning it uses the same content display area that users
expect from Facebook and Instagram.

*How will you target your ads?*

In addition to the broad parameters of language (English) and country
(U.S.), we have identified a few target audiences that might respond
particularly well to our appeals: educators, philanthropists, and frequent
consumers of news. We will build these audiences based off self reported
information about educational achievement, news readership, and
philanthropic interest. I've included details on each audience below. In
addition to these, we have discussed the value of comparing effectiveness
across other characteristics - age, gender, etc.

A large part of the value in running this experiment is to *learn* whether
there are any demographic differences in how people respond to our
messaging. If this experiment does give us compelling info about who is
more likely to donate, that is exciting! And we'll talk as a group about
what to do with that knowledge.

*Can users opt out?*

Of course. Users can hide individual ads if they are not of interest to
them. This is also something we can measure to better understand how to not
annoy or impose on social media users in future fundraising drives.

*Who is working on this?*

Fundraising is partnering with the social media folks in Communications to
run this test. The promotion and measurement of ads is being managed by a
small company called Middle Seat.

*Will you keep us in the loop?*

Absolutely. By July 15 we intend to share an overview of our testing so far.

Stay tuned for more updates!

sam

---

*Possible target audiences:*

*STUDENTS & EDUCATORS*
*How likely to donate are current students and educators?*
Age: 18 - 65+
Target: Current students above high school level and educators based on
self-reported “job title”
Reach: 1,000,000+

*PHILANTHROPISTS*
*How likely to donate are Facebook users interested in both philanthropy
and donating to charitable causes?*
Age: 18 - 65+
Target: Facebook users with self-reported interests in philanthropy and
donating to charity
Reach: ~460,000

*NEWS READERS*
*How likely to donate are Facebook users whose behavior suggests they’re
daily news consumers?*
Age: 18 - 65+
Target: Facebook users with interests and behavior that suggests daily news
consumption
Reach: ~1,000,000
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Re: [Wikimedia-l] [Wikimedia Announcements] Wikimedia Deutschland: Annual Report 2016

[Samuel Patton]

I agree, the report is great and the videos are inspiring. Thanks for
sharing!

sam

On Fri, Jun 2, 2017 at 7:15 AM, NC Hasive  wrote:

> Really very impressive report. Like the way to present the annual report.
>
> Hasive
>
> On Fri, Jun 2, 2017 at 3:29 PM, Erik Zachte  wrote:
>
> > Wow, very impressive report overall!
> >
> > I particularly love the videos.
> > They are quite informative, the ones with real people are a great
> > introduction to what editing entails,
> > the animated ones are entertaining and inspiring.
> > These videos imo deserve to be used on many of our projects, localized or
> > subtitled in many languages.
> >
> > Erik
> >
> > -Original Message-
> > From: WikimediaAnnounce-l [mailto:wikimediaannounce-l-
> > boun...@lists.wikimedia.org] On Behalf Of Nicole Ebber
> > Sent: Thursday, June 01, 2017 6:23
> > To: wikimediaannounce-l
> > Subject: [Wikimedia Announcements] Wikimedia Deutschland: Annual Report
> > 2016
> >
> > Hi all,
> >
> > We have recently published our Annual Report 2016. If you would like to
> > learn more about examples of Wikimedia Deutschland's projects and
> > programmes from last year, you might want to read about one or more of
> the
> > following:
> >
> > * our new editors campaign,
> > * our successes with Wikidata,
> > * our Technical Wishes project,
> > * our achievements in the political and legal field,
> > * our work for Open Education & Open Science
> > * our growth in membership numbers
> > * our regionalisation efforts
> > * our work for the international movement
> >
> > Inspired by the WMF's recent Annual Reports, we have – for the first time
> > – created a visually appealing, responsive online version that also works
> > pretty well on mobile. https://2016.wikimedia.de/en
> >
> > If you rather prefer to print it, please be patient: We will publish the
> > oldschool PDF version and link it on the meta [[Reports]] page next week.
> >
> > Happy reading,
> > Nicole
> >
> >
> > --
> > Nicole Ebber
> > Adviser International Relations
> > Movement Strategy Track Lead: Organized Groups
> >
> > Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.
> > V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg
> > unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt
> > für Körperschaften I Berlin, Steuernummer 27/029/42207.
> >
> > ___
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>
> --
> *Nurunnaby Chowdhury (Hasive) **:: **নুরুন্নবী চৌধুরী (হাছিব)*
> User: Hasive  |
> GSM/WhatsApp/Viber: +8801712754752
> ​
> Administrator | Bengali Wikipedia  user:Hasive>
> Board Member | Wikimedia Bangladesh 
> fb.com/Hasive  | @nhasive
>  | www.nhasive.com
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Re: [Wikimedia-l] Launch of Wiki Loves Women explainer video

[Samuel Patton]

Love the video and appreciate all your work.

sam

On Wed, Mar 8, 2017 at 11:55 AM, Cornelius Kibelka <
cornelius.kibe...@wikimedia.de> wrote:

> I really like the video, and I like the South-African dialect. Great job,
> Florence & Isla!
>
> For the subtitles I'd suggest to use amara.org. That's best (free) online
> tool for subtitling videos; you can download the subtitles as a text file
> and upload it then to Commons.
>
> Best
> Cornelius
>
> On 8 March 2017 at 17:47, Anna Stillwell  wrote:
>
> > I love the video. Well done to everyone involved.
> > Warmly,
> > /a
> >
> > On Wed, Mar 8, 2017 at 7:29 AM, Nicole Ebber 
> > wrote:
> >
> > > Really beautiful, thank you for sharing, Florence! And happy
> > > International Women's Day!
> > >
> > > Nicole
> > >
> > > On 8 March 2017 at 15:54, Anna Torres  wrote:
> > > > Great!!! Love it! <3 Could you talk sometime next week? Hugs!!!
> > > >
> > > > 2017-03-08 11:48 GMT-03:00 Florence Devouard :
> > > >
> > > >> Anytime Anna !
> > > >>
> > > >> Speaking about Spanish... all of our biographies for the
> #16WikiWomen
> > > >> translation drive were translated in Spanish. Kudos !
> > > >> https://meta.wikimedia.org/wiki/16_African_Women_
> > > Translate-a-thon/tracking
> > > >>
> > > >> Flo
> > > >>
> > > >>
> > > >>
> > > >> Le 08/03/2017 à 15:42, Anna Torres a écrit :
> > > >>
> > > >>> Thanks Isla and Florence!
> > > >>>
> > > >>> This is so cool! We should work closer to improve in Spanish
> African
> > > women
> > > >>> in Wikipedia :) Let's talk?
> > > >>>
> > > >>> Hugs!
> > > >>>
> > > >>> 2017-03-08 11:37 GMT-03:00 Florence Devouard  >:
> > > >>>
> > > >>> Hello everyone
> > > 
> > >  Wiki Loves Women is officially launching its presentation video
> > today.
> > > 
> > >  Please check it out here and tell us what you think :
> > >  https://vimeo.com/207432965
> > > 
> > >  It is also on Commons : https://commons.wikimedia.org/
> > >  wiki/File:Wiki_loves_Women_-_English_WebM_-_Final.webm
> > > 
> > >  This video was a partnership between WikiAfrica, Goethe Institute
> > and
> > >  Blink Tower.
> > > 
> > >  It brought quite a few challenges... such as myself being
> completely
> > >  happy
> > >  with the exact terms of the script, succeeding to get every
> element
> > of
> > >  the
> > >  video under a free licence including the background music,
> getting a
> > > nice
> > >  african women voice for the narrative, getting curly hair rather
> > than
> > >  flat
> > >  ones, identifying nice examples of western as well as african
> > > concerns...
> > >  etc. We tried to be as inclusive as possible.
> > > 
> > >  Well, we hope you like it.
> > >  If you do... please litterally "like" the video and "like" our
> > > facebook
> > >  page
> > > 
> > >  A French version is currently being recorded and should follow
> > > shortly.
> > > 
> > >  Last, we would love to see the video subtitled in many langages.
> If
> > > you
> > >  want to give a hand for the translation, please get in touch with
> us
> > > (by
> > >  email, or twitter, or facebook, or on our meta talk page :
> > >  https://meta.wikimedia.org/wiki/Wiki_Loves_Women)
> > >  I'll set up a page for translation on meta shortly.
> > > 
> > >  http://www.wikiloveswomen.org
> > >  https://www.facebook.com/WikiLovesWomen
> > >  http://www.twitter.com/wikiloveswomen
> > > 
> > >  Isla and Florence
> > > 
> > > 
> > > 
> > >  ___
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> > > >>>
> > > >>>
> > > >>>
> > > >>>
> > > >>
> > > >>
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> > > >
> > > >
> > > >
> > > > --
> > > > Anna Torres Adell
> > > > Directora Ejecutiva
> > > > *A.C. Wikimedia Argentina*
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[Wikimedia-l] 2015 - 2016 Fundraising Report just published

[Samuel Patton]

Hi all,

My name is Sam and I'm part of the online fundraising team. I'm writing to
let you know that we just published our 2015 - 2016 Fundraising Report, and
would love for you to check it out.

Link here: https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report

I've been a happy and small part of the fundraising team for almost two
years. And I think I speak for everyone when I say *thank you* for the time
and energy you put into making the Wikimedia projects the vibrant,
priceless resources that they are for millions of people around the planet.
It's a joy to help share your work with the world.

Let us know what you think and what we can clarify.

Regards,
Sam
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