Hi all, happy Friday. I'm a member of the foundation's online fundraising
team and wanted to add a few points and answers to this good discussion.
I'll use bullet-points to separate each topic:

   - For clarification, this was a 1-hour test that ran from 15 to 16 UTC
   on Wednesday. We haven't adopted this style. And in terms of donor
   conversion, this banner variant lost to our control.

   - As Lodewijk stated above, we were interested in this test precisely
   because various community members have asked us to bring our banner more
   inline with the rest of Wikipedia's content. We have adopted elements of
   the MediaWiki OOjs UI and are interested in doing more.

   - This banner only ran for desktop and laptop users; not mobile or
   tablet.

   - We do not deliberately delay the loading of our banner content to draw
   attention to it and, generally, we try to minimize browser reflow as much
   as possible. CentralNotice simply loads after the rest of the page.

   - Thank you for the feedback regarding the copy you saw, from tone and
   pronoun usage to themes. We want to craft messaging that accurately
   represents the mission and values of Wikipedia while allowing us to hit our
   fundraising goals. Your comments matter and will continue to help guide the
   development of our appeals.

sam

On Thu, Aug 24, 2017 at 5:37 AM, Sam Wilson <s...@samwilson.id.au> wrote:

> Peter,
>
> Fair enough, I agree that the idea that Wikimedia would have been a
> success if it'd be made commercial is crazy. "Has it crossed my mind how
> much we could have made if it had ads? Sure. But it wouldn’t be the
> same." reads to me as just a hypothetical "if it were as it is today
> *and* had ads", rather than any serious suggestion that that would ever
> have been the case. I reckon it makes sense to the non-editor people
> it's aimed at.
>
> Anyway, about my grammar nickpicking? ;-)
>
> —Sam
>
> On Thu, 24 Aug 2017, at 05:06 PM, Peter Southwood wrote:
> > Sam,
> > I can't get back to the banner for some reason, so I risk misquoting it.
> > Please take this into account.
> > What I find offensive is the implication that the foundation would even
> > have Wikipedia if they were doing it commercially. I and a significant
> > number of other contributors would not have helped make it what it is
> > today if it had been a commercial site. To support this opinion, there do
> > not appear to be any commercial projects of this type even vaguely
> > approaching the success of Wikipedia. The banner implies that there would
> > be a roughly equivalent project available to sell. This I find offensive
> > as it denigrates the voluntary contributions done by all the unpaid
> > contributors.
> > I see this as misrepresentation and disrespect to the crowd that is the
> > source of the product, therefore offensive.
> > It is possible that I am alone in this opinion, but I suggest that a
> > survey of the people who actually created and maintain the content of
> > Wikipedia would show that I am not.
> > At this point, I suggest that WMF do just that, run a survey to find out
> > who builds the encyclopaedia, and how they feel about this. The golden
> > rule of crowdsourcing is don’t alienate the crowd, especially when they
> > are doing your work for free. The one thing we ask in return for our work
> > is a little recognition and respect, and to know that we do a thing
> > intrinsically worth doing. Again, I realise I do not necessarily speak
> > for everyone, but suspect that I speak for many.
> > Cheers,
> > Peter
> >
> > -----Original Message-----
> > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > Behalf Of Sam Wilson
> > Sent: Thursday, August 24, 2017 10:26 AM
> > To: wikimedia-l@lists.wikimedia.org
> > Subject: Re: [Wikimedia-l] New style banner - A heads up
> >
> > "Offensive" seems a bit over the top! Who's it offending? Seems pretty
> > okay to me, personally. :-)
> >
> > Anyway, the only thing I notice with it is that it starts with "We
> > will..." and then says "When I made..." etc. Shouldn't these pronouns
> > agree?
> >
> > —Sam.
> >
> > On Thu, 24 Aug 2017, at 04:07 PM, Peter Southwood wrote:
> > > The old style is excessively large and in your face. The new style is
> > > almost, but not quite as bad. The content remains offensive and
> > > misleading Cheers, Peter
> > >
> > > -----Original Message-----
> > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> > > Behalf Of Joseph Seddon
> > > Sent: Wednesday, August 23, 2017 5:02 PM
> > > To: Wikimedia Mailing List
> > > Subject: [Wikimedia-l] New style banner - A heads up
> > >
> > > Hey Wikimedia-l
> > >
> > > Apologies for the short notice.
> > >
> > > I wanted to give you a heads up on a banner test that will soon be
> > > going live.
> > >
> > > We've been working on a new style of banner that is specifically
> > > designed to have the same native look and feel as the rest of the site
> > > and interface. It's intended to be understated and you'll see is very
> > > different to our currently best performing banner:
> > >
> > > Current:
> > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1718_0823_en6C_d
> > > sk_p1_lg_dsn_cnt&force=1&country=US&uselang=QA
> > >
> > > New Native feel:
> https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1718_
> 0823_en6C_dsk_p1_lg_dsn_native&force=1&country=US&uselang=QA
> > >
> > > Any feedback is welcome.
> > >
> > > Regards
> > >
> > > --
> > > Seddon
> > >
> > > *Advancement Associate (Community Engagement)* *Wikimedia Foundation*
> > > _______________________________________________
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