Re: [WISPA] Referral Programs
We give a free month of service to the referring customer. We print out the credit for their account and send it with a thank you card that says Thanks for your referral on the front and a handwritten note inside. I had these made up from a card vendor. It adds an extra touch and doesn't take much effort. Martha Martha Huizenga DC Access, LLC http://www.dcaccess.net 202-546-5898 */Friendly, Local, Affordable, Internet!/**/ Connecting the Capitol Hill Community Join us on Facebook http://www.facebook.com/home.php?#/pages/Washington-DC/DC-Access-LLC/64096486706?ref=tsor follow us on Twitter http://twitter.com/dcaccess /* On 9/23/2010 9:59 AM, Jeremy Rodgers wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- *Jeremy J. Rodgers* Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 …But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
[WISPA] Referral Programs
We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- Jeremy J. Rodgers Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 "But as for me and my household, we will serve the LORD." Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
I don't cap how much they can get. If they bring me a $10k/month account, I compensate them appropriately. - Mike Hammett Intelligent Computing Solutions http://www.ics-il.com On 9/23/2010 9:08 AM, Josh Luthman wrote: Free month up to 50 for a new customer that's installed for 90 days. On Sep 23, 2010 9:59 AM, Jeremy Rodgers jeremyrodg...@onlyinternet.net mailto:jeremyrodg...@onlyinternet.net wrote: WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org mailto:wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
We usually give a free month to the one referring if it is equal to or greater than what they have. We give the customer the credit after the new customer pays the first bill. Also I have had a few employees from companies we have that have referred people to us. For those we get a gift card to sams/walmart or a restaurant of their choice. Sent from my iPhone4 On Sep 23, 2010, at 8:59 AM, Jeremy Rodgers jeremyrodg...@onlyinternet.net wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- Jeremy J. Rodgers Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 …But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
We provide a credit equal to one months $ at the rate the new customer picks. No limits. WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
We actually mail a check for $25 to the person who referred. The check in hand is a physical reminder of the referral. We feel that this is better than the nebulous credit they really don't see or interact with. On 09/23/2010 06:59 AM, Jeremy Rodgers wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- *Jeremy J. Rodgers* Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 …But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
We did a 50/50 Referral Program for our Customers... $50 for the person Referring $50 for the person being referred. You can change the amount to suit. Our logic was, both sides should get the incentive, especially when folks were referring friends, or professionals referring others. There is no one sided guilt either both sides got the discount or no-one ! ... Faisal Imtiaz Snappy Internet Telecom On 9/23/2010 5:19 PM, Matt Jenkins wrote: We actually mail a check for $25 to the person who referred. The check in hand is a physical reminder of the referral. We feel that this is better than the nebulous credit they really don't see or interact with. On 09/23/2010 06:59 AM, Jeremy Rodgers wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- *Jeremy J. Rodgers* Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 …But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
Same here but we give $25 off the install fee as well. On Thu, Sep 23, 2010 at 5:19 PM, Matt Jenkins m...@smarterbroadband.netwrote: We actually mail a check for $25 to the person who referred. The check in hand is a physical reminder of the referral. We feel that this is better than the nebulous credit they really don't see or interact with. On 09/23/2010 06:59 AM, Jeremy Rodgers wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- *Jeremy J. Rodgers* Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 …But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Referral Programs
We just give one free month. Same as we always did with the dial up that worked tremendously! But we DO give a FREE install and first month free to anyone to sends a farmer our way with a grain leg we can use!!! Well worth it. From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of RickG Sent: Thursday, September 23, 2010 6:15 PM To: WISPA General List Subject: Re: [WISPA] Referral Programs Same here but we give $25 off the install fee as well. On Thu, Sep 23, 2010 at 5:19 PM, Matt Jenkins m...@smarterbroadband.net wrote: We actually mail a check for $25 to the person who referred. The check in hand is a physical reminder of the referral. We feel that this is better than the nebulous credit they really don't see or interact with. On 09/23/2010 06:59 AM, Jeremy Rodgers wrote: We are looking into creating a solid referral program. Does anyone have input on what has worked well and what hasn't? We were thinking of a free month of service for the new customer and referring one. Is this too much? Any thoughts? -- *Jeremy J. Rodgers* Sales Manager OnlyInternet Broadband and Wireless O: 260.827.2234 O: 800.363.0989 F: 260.824.9624 .But as for me and my household, we will serve the LORD. Joshua 24:15 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
I've done something similar, but with $30 gas cards. Not generating a lot of sales, but it does generate a lot of loyalty and thank-you cards. RickG wrote: Travis, I thought it was you who once told me never give anything away for free. I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- Randy Cosby Vice President InfoWest, Inc office: 435-773-6071 WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
Well, it was a few years back when we gave $20 but maybe I need to consider inflation :) I'm sure $50 would get more excitement. I tried referrals for employees before but it always led to false reports corruption as the employees would lie where the lead came from. The hardest part is tracking everything. Especially if you create a MLM system like you were talking about although I'm sure there is software for that. -RickG On Mon, Oct 13, 2008 at 12:11 AM, Travis Johnson [EMAIL PROTECTED] wrote: Rick, It probably was me that said never give anything away for free... because then there is no value in it to the customer. However, I think there is value in this type of a referral system. You are basically having all your existing customers act as salespeople. And really you are giving away a month for each referral until they get five... and how many are EVER going to get more than 3 or 4? I guess another idea would be like you said, give them cash. I'm just not sure $20 is enough... maybe $50 per referral would get things rolling? :) On a slightly different topic, we do give every employee $20 for any referral (that includes installers, receptionists, bookkeepers, tech support, etc.). This has worked VERY well and I'm sure has paid for itself every single month from new customers. Travis Microserv RickG wrote: Travis, I thought it was you who once told me never give anything away for free. I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
We give one free month for each referral. The customers love it. I tell them that they get 1 free month for each referral, up to 12 per year. Anything over that and I'll put them on the payroll. grin They love it. A few give us more than 3 or 4 per year, but most do not. We've had this program for 5 or 6 years now. The new customer has to pay for at least one month before the referral person gets their free month. laters, marlon - Original Message - From: Travis Johnson To: WISPA General List Sent: Sunday, October 12, 2008 9:11 PM Subject: Re: [WISPA] referral programs Rick, It probably was me that said never give anything away for free... because then there is no value in it to the customer. However, I think there is value in this type of a referral system. You are basically having all your existing customers act as salespeople. And really you are giving away a month for each referral until they get five... and how many are EVER going to get more than 3 or 4? I guess another idea would be like you said, give them cash. I'm just not sure $20 is enough... maybe $50 per referral would get things rolling? :) On a slightly different topic, we do give every employee $20 for any referral (that includes installers, receptionists, bookkeepers, tech support, etc.). This has worked VERY well and I'm sure has paid for itself every single month from new customers. Travis Microserv RickG wrote: Travis, I thought it was you who once told me never give anything away for free. I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
I used to give one month free with the referral, plus a free install and one month free for the new customer. We had more installs in those days than we could service. - Original Message - From: Marlon K. Schafer [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Monday, October 13, 2008 8:21 AM Subject: Re: [WISPA] referral programs We give one free month for each referral. The customers love it. I tell them that they get 1 free month for each referral, up to 12 per year. Anything over that and I'll put them on the payroll. grin They love it. A few give us more than 3 or 4 per year, but most do not. We've had this program for 5 or 6 years now. The new customer has to pay for at least one month before the referral person gets their free month. laters, marlon - Original Message - From: Travis Johnson To: WISPA General List Sent: Sunday, October 12, 2008 9:11 PM Subject: Re: [WISPA] referral programs Rick, It probably was me that said never give anything away for free... because then there is no value in it to the customer. However, I think there is value in this type of a referral system. You are basically having all your existing customers act as salespeople. And really you are giving away a month for each referral until they get five... and how many are EVER going to get more than 3 or 4? I guess another idea would be like you said, give them cash. I'm just not sure $20 is enough... maybe $50 per referral would get things rolling? :) On a slightly different topic, we do give every employee $20 for any referral (that includes installers, receptionists, bookkeepers, tech support, etc.). This has worked VERY well and I'm sure has paid for itself every single month from new customers. Travis Microserv RickG wrote: Travis, I thought it was you who once told me never give anything away for free. I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http
[WISPA] referral programs
Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
One potential scare I'd see is... What would be the reason for need reaching or keeping 5 referrals? Would it because some of the 5 cancelled before 5 was reached? What if the customer kept referring more than 5, but kept not reaching it? You'd have to disclose to the referring client that your service wasn't good enough to keep customers. Then they'd start feeling like they were jeoprodizing their reputation by reffering, and maybe stop referring or maybe cancelling themselves, when they call the referree to ask why they didn't keep the service. I could also see a referrer getting pissed saying , they did their part, why should they suffer because you can't do your part? Another problem... People want to pay for service so that they can demand support and quality. If you give service away, what recourse does the referring customer have to demand quality? If doing MTUs, another option to enhance the program might be to modify the deal to Get Free service for life, if you get 5 tenants in your building to subscribe to broadband with a 1 year contract. There is a much lower cost to taking on a new subscriber in a lit building. Maybe a compromise would be better such as refer 5 people and get the year free. That sweatens the deal significantly, but stills gives you a reason to do good to get their next year's business. Then it also opens up the door for more referrals. If someone is able to get you 5 referrals, would you want to try and have that person successful at it to keep on doing it? What about saying the second year, 5 more referrals, gets another year free? Tom DeReggi RapidDSL Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: Travis Johnson [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Sunday, October 12, 2008 2:54 PM Subject: [WISPA] referral programs Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
Tom, The whole idea of the program is to make it attractive enough that the local media picks up on it, but that 99% of the people won't really ever achieve it. If you only give a year for 5 referrals, basically you are giving them 2 months for each referral, which is pretty much nothing (considering people can get 3 months free with many other offerings right now). I would be OK giving away a "lifetime" internet connection for someone that brings me 5 other people (and those people stay). If you consider that 99% of the people only bring you 1 or 2 new customers, it becomes a HUGE win for you. Travis Microserv Tom DeReggi wrote: One potential scare I'd see is... What would be the reason for need reaching or keeping 5 referrals? Would it because some of the 5 cancelled before 5 was reached? What if the customer kept referring more than 5, but kept not reaching it? You'd have to disclose to the referring client that your service wasn't good enough to keep customers. Then they'd start feeling like they were jeoprodizing their reputation by reffering, and maybe stop referring or maybe cancelling themselves, when they call the referree to ask why they didn't keep the service. I could also see a referrer getting pissed saying , they did their part, why should they suffer because you can't do your part? Another problem... People want to pay for service so that they can demand support and quality. If you give service away, what recourse does the referring customer have to demand quality? If doing MTUs, another option to enhance the program might be to modify the deal to Get Free service for life, if you get 5 tenants in your building to subscribe to broadband with a 1 year contract. There is a much lower cost to taking on a new subscriber in a lit building. Maybe a compromise would be better such as refer 5 people and get the year free. That sweatens the deal significantly, but stills gives you a reason to do good to get their next year's business. Then it also opens up the door for more referrals. If someone is able to get you 5 referrals, would you want to try and have that person successful at it to keep on doing it? What about saying the second year, 5 more referrals, gets another year free? Tom DeReggi RapidDSL Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Travis Johnson" [EMAIL PROTECTED] To: "WISPA General List" wireless@wispa.org Sent: Sunday, October 12, 2008 2:54 PM Subject: [WISPA] referral programs Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
Travis, I get your point about giving away something valuable enough, to get attention, and get people to get to work to start quickly referring. I agree, giving lifetime service away in trade for 5x referrals is a winner. Giving away 20% of capacity or revenue is something we already justify with other promotions, such as third party sales agent or property manager programs for residual income. The concept would be expanding one more marketing engine in parallel, your customers. But what we learned is, other players that are more financially advantaged, don't like to get beat at that game. If the media picks up on it, all it does is gets your competition to offer a better promotions. And then you race to the death to see who can give the most away, and hold out the longest doing it. When you are promoting behind the scenes the competition doesn't care. But the second you make a lot of noise, it all a sudden becomes a topic of pride and reputation, and the gloves come off. Your idea may very well work for a while, but how long? If the promo really works, I'd want to keep it as big a secret as possible from the competitors. The best promos are giving something that your competitor isn't capable to give. But you'll never be able to give more than the Cable Co and Ilecs, if they really want to compete against you. Lets look at another scenario. Your best customer that normally would refer custoemrs to you, decides to stop referring customers to you because He got a flyer in the mail that said... Refer 5 clients to comcast, and get broadband for life. What makes you think the competition won;t do the same in retaliation? Id think its a much safer bet to get referrals because someone has a stronger motivation to refer, such as great satisfaction with your service. Or atleast keep the promotion under the radar. But then again... Wouldn't it be nice to get a feature on evening news How to get broadband for free, story comming up next on . Tom DeReggi RapidDSL Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: Travis Johnson To: WISPA General List Sent: Sunday, October 12, 2008 5:31 PM Subject: Re: [WISPA] referral programs Tom, The whole idea of the program is to make it attractive enough that the local media picks up on it, but that 99% of the people won't really ever achieve it. If you only give a year for 5 referrals, basically you are giving them 2 months for each referral, which is pretty much nothing (considering people can get 3 months free with many other offerings right now). I would be OK giving away a lifetime internet connection for someone that brings me 5 other people (and those people stay). If you consider that 99% of the people only bring you 1 or 2 new customers, it becomes a HUGE win for you. Travis Microserv Tom DeReggi wrote: One potential scare I'd see is... What would be the reason for need reaching or keeping 5 referrals? Would it because some of the 5 cancelled before 5 was reached? What if the customer kept referring more than 5, but kept not reaching it? You'd have to disclose to the referring client that your service wasn't good enough to keep customers. Then they'd start feeling like they were jeoprodizing their reputation by reffering, and maybe stop referring or maybe cancelling themselves, when they call the referree to ask why they didn't keep the service. I could also see a referrer getting pissed saying , they did their part, why should they suffer because you can't do your part? Another problem... People want to pay for service so that they can demand support and quality. If you give service away, what recourse does the referring customer have to demand quality? If doing MTUs, another option to enhance the program might be to modify the deal to Get Free service for life, if you get 5 tenants in your building to subscribe to broadband with a 1 year contract. There is a much lower cost to taking on a new subscriber in a lit building. Maybe a compromise would be better such as refer 5 people and get the year free. That sweatens the deal significantly, but stills gives you a reason to do good to get their next year's business. Then it also opens up the door for more referrals. If someone is able to get you 5 referrals, would you want to try and have that person successful at it to keep on doing it? What about saying the second year, 5 more referrals, gets another year free? Tom DeReggi RapidDSL Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: Travis Johnson [EMAIL PROTECTED] To: WISPA General List wireless@wispa.org Sent: Sunday, October 12, 2008 2:54 PM Subject: [WISPA] referral programs Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every
Re: [WISPA] referral programs
Travis, I thought it was you who once told me never give anything away for free. I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] referral programs
Rick, It probably was me that said "never give anything away for free"... because then there is no value in it to the customer. However, I think there is value in this type of a referral system. You are basically having all your existing customers act as salespeople. And really you are giving away a month for each referral until they get five... and how many are EVER going to get more than 3 or 4? I guess another idea would be like you said, give them cash. I'm just not sure $20 is enough... maybe $50 per referral would get things rolling? :) On a slightly different topic, we do give every employee $20 for any referral (that includes installers, receptionists, bookkeepers, tech support, etc.). This has worked VERY well and I'm sure has paid for itself every single month from new customers. Travis Microserv RickG wrote: Travis, I thought it was you who once told me "never give anything away for free". I've been sticking to that as best as possible with my company and whenever I stray from it I get bit each time. I find that the only people who truly appreciate our service are the ones who pay. In fact, the more the pay, the more they appreciate it. The people I gave deal to are the worst customers. With that said, we are kicking around giving $20 cash for each referral. I've done this in my past life as head of internet companies and people love cash! If you really want to make some news, give matching dollars to the charity of your choice. Just my .02 :) -RickG On Sun, Oct 12, 2008 at 3:54 PM, Travis Johnson [EMAIL PROTECTED] wrote: Hi, I'd like to hear about any referral programs that anyone has implemented that seem to be working well. I heard about one a few months ago that I thought was very interesting: For every customer that signs up and is installed, the referring customer gets a month free. The real deal is after 5 referrals, that customer gets their internet for free for life (or as long as they have at least 5 people referred and still active). Now, I know this sounds a little scary, that you may give away 20% of your service... but the thing that was interesting is the person taking about this said 99% of their customers never reached 5 referrals. Most would get 2 or 3, and then that was it. Thoughts? Ideas? I'm ready to try something. :) Travis Microserv WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ WISPA Wants You! Join today! http://signup.wispa.org/ WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
