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From: [email protected] 
[mailto:[email protected]] On Behalf Of Paul Doyle
Sent: Wednesday, 30 January 2013 4:09 AM
To: [email protected]
Subject: Introducing Creation: Flora (and a business model shift)

Hi everyone - I'm pleased to share some news with you.

Creation: Flora
We've been working on a new vegetation system that we think you'll like - we 
call it Creation: Flora. The system covers procedural generation of vegetation 
(trees, grass, ferns, bushes, flowers etc), editing once generated, 
simulation/animation, is integrated to Maya and Softimage, and is integrated 
with Arnold for rendering.

Demo trailer: https://vimeo.com/groups/fabric/videos/58470126

More information: http://fabricengine.com/creation/flora/

This system will be made available as a separate module, which brings me onto 
the second part of this - business model changes.

Creation and Creation Modules
The short version: we're selling the core platform at $250 per seat, per year 
($750 to purchase outright). We're selling modules separately for things like 
vegetation, crowds, hair and other 'niche' systems.
Long version that explains why we're doing it: 
http://fabricengine.com/2013/01/creation-and-creation-modules/

Thanks,

Paul
CEO at Fabric Engine Inc

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