I think the new model is great. You might use the Unity engine/creation toolset 
as inspiration regarding business decisions, there are a lot of parallels.

I think the first modules are well-conceived. In regards to flora, I would look 
at speedtree - if you provide a well-targeted fraction of their capabilities at 
a fraction of their rather hefty price it becomes a no brainer for game studios 
and feature film projects which want either cost savings or to spend that 
savings on customization, I should think.

I also like the idea of a simple workflow to bring in plants generated 
elsewhere like in xfrog and adapt them to use (presumably by either reading 
growth rules?) But I would consider first functionality for non-tree or unusual 
plant types, and root growth. It might be worth bringing in an artist to make a 
set of presets and act as a source of feedback. Think weeping willows, Aloe, 
the amazing trees coating the ruins at Angkor Wat, and a field of flowers. And 
look at the plant libraries at Evermotion, if you have some images which rival 
those and a price point at about $1k or less I bet the module would sell quite 
well.

But that's just one guys musings. Anyway well done keep it up, Fabric is 
amazing and the foundation you've built seems quite strong, I expect one day 
many of us will be bragging that we saw Fabric back before there were even 1000 
employees in the company. :D

On Jan 30, 2013, at 11:25 AM, Paul Doyle <[email protected]> wrote:

> Hi Eugen - thanks for the feedback. At this stage we do not have plans to 
> provide plant libraries with Flora. It should be noted that the trees in the 
> demo videos were purchased from TurboSquid and then used to create the pieces 
> for procedural generation. As for importing - if you have purchased an asset 
> I assume you have the rights to use it in other applications. If so, then as 
> long as it's in a common format like obj then it will be fine (that's how we 
> got the turboquid trees in).
> 
> The goal of the module is to make it easy to procedurally generate, 
> tweak/edit, simulate and render trees - the authoring of the original plant 
> pieces is something we leave to artists. I actually think it's non-ideal that 
> each system comes with it's own library - surely the ideal model is one that 
> will work with any asset you want to use? We literally browsed TurboSquid, 
> picked a few trees that were interesting, bought/downloaded them and used 
> them in the demos the next day.
> 
> The other key element here is that the whole system is open - a TD can dig 
> into the code and adapt any part of the system to project requirements. Over 
> time we may see some of this customer effort merged into the main Flora 
> codebase.
> 
> Thanks,
> 
> Paul
> 
> On 30 January 2013 06:07, Eugen Sares <[email protected]> wrote:
>> Hi,
>> Flora... *like*
>> Plant generation for Softimage was always less than ideal... hopefully this 
>> is going to change now once and for all!
>> 
>> Please allow me some positive critics: the plants in the demo do not look 
>> too convincing yet. I know it's early...
>> Don't forget: any decent plant generator needs a decent plant library. Any 
>> plans? Even botanically "correct"? I think this is an important point.
>> Might depend on your target audience... if it's the bigger studios, there 
>> might be more time and money to create whatever is needed, but freelancers 
>> (like me) mostly need something ootb quickly, and might not have time to 
>> start from scratch (tried...). Of course being able to create new plants, 
>> adapt existing ones and simulate them is also key.
>> 
>> Did you think about an importer for, say, greenworks XFrog or Onyx Trees? Is 
>> this technically and legally  feasible?
>> This would be a real "killer" feature, since there are no decent SI import 
>> plugins for those confessedly old but extensive and nice libraries, and it 
>> might help pick up the pace quickly.
>> 
>> There's T-Gen as well, as you know, but development stalled years ago. I 
>> wonder why. Maybe also because of the lack of a good library?
>> 
>> 
>> Your change of business model I think makes much sense. Includes a broader 
>> audience of clients now, not just the coding-savvy.
>> Best wishes and much success!!
>> Eugen
>> 
>> 
>> Am 30.01.2013 11:07, schrieb Dan Yargici:
>>> Sounds great!  Seems like a way more sensible way of doing things to me!
>>> 
>>> DAN
>>> 
>>> 
>>> On Wed, Jan 30, 2013 at 4:54 AM, Leonard Koch <[email protected]> 
>>> wrote:
>>>> That looks like a good model.
>>>> 
>>>> 
>>>> On Wed, Jan 30, 2013 at 3:41 AM, Nick Angus <[email protected]> wrote:
>>>>> Genius…
>>>>> 
>>>>>  
>>>>> 
>>>>> From: [email protected] 
>>>>> [mailto:[email protected]] On Behalf Of Paul Doyle
>>>>> Sent: Wednesday, 30 January 2013 4:09 AM
>>>>> To: [email protected]
>>>>> Subject: Introducing Creation: Flora (and a business model shift)
>>>>> 
>>>>>  
>>>>> 
>>>>> Hi everyone - I'm pleased to share some news with you.
>>>>> 
>>>>>  
>>>>> 
>>>>> Creation: Flora
>>>>> 
>>>>> We've been working on a new vegetation system that we think you'll like - 
>>>>> we call it Creation: Flora. The system covers procedural generation of 
>>>>> vegetation (trees, grass, ferns, bushes, flowers etc), editing once 
>>>>> generated, simulation/animation, is integrated to Maya and Softimage, and 
>>>>> is integrated with Arnold for rendering.
>>>>> 
>>>>>  
>>>>> 
>>>>> Demo trailer: https://vimeo.com/groups/fabric/videos/58470126
>>>>> 
>>>>>  
>>>>> 
>>>>> More information: http://fabricengine.com/creation/flora/ 
>>>>> 
>>>>>  
>>>>> 
>>>>> This system will be made available as a separate module, which brings me 
>>>>> onto the second part of this - business model changes.
>>>>> 
>>>>>  
>>>>> 
>>>>> Creation and Creation Modules
>>>>> 
>>>>> The short version: we're selling the core platform at $250 per seat, per 
>>>>> year ($750 to purchase outright). We're selling modules separately for 
>>>>> things like vegetation, crowds, hair and other 'niche' systems.
>>>>> 
>>>>> Long version that explains why we're doing it: 
>>>>> http://fabricengine.com/2013/01/creation-and-creation-modules/
>>>>> 
>>>>>  
>>>>> 
>>>>> Thanks,
>>>>> 
>>>>>  
>>>>> 
>>>>> Paul
>>>>> 
>>>>> CEO at Fabric Engine Inc
>>>>> 
> 

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