Excellent piece and very well executed, especially on such a crazy schedule! It is great to see Redshift perform like this. I have tested it some, and am very impressed with the quality and ease of use - it seems simpler than VRay even though the technical render approach is probably similar. I can see how it will become very handy for our toolbox in the future.
Morten Den 19. februar 2014 kl. 21:27 skrev Tim Crowson <[email protected]>: > on an ad for Chick-Fil-A recently, rendered in Redshift. > > https://www.youtube.com/watch?v=HZow-3nCl0k > <https://www.youtube.com/watch?v=HZow-3nCl0k> > > > Client: Chick-Fil-A/Radiate Films > Director: Ben Smallbone > Art Director: Joel Gibbs > 3D: Tim Crowson > Comp: Joel Gibbs/Don Culwell > > The concept was simple: have a camera move through a room as it changes > decor to reflect a different decade from the 1960s up through the present > day. We technically had 2 weeks from start to finish, but in reality we > wound up with a much tighter schedule. We certainly didn't have time to > model what we needed, so we bought some commercial models, retextured and > reshaded them, and lit the scenes. In the end I was able to get each decade > accounted for in about one work day each. Spent a couple of hours in the > morning gathering and prepping the assets, then blocking in the lighting > and shading, then rest of the day tweaking, and finally off to render. Joel > and Don then took it and comped it in After Effects. > > - The 3-bounce cap was raised right as I started lighting this, and I was > so thankful! I used 8 bounces on this job and it really helped, especially > in the 70s set, with all the orange spill everywhere. > > - The shag carpet in the 70s set is not hair. It's just a single dense rug > instanced around the room. > > - Rendered using IPC + BF. The longest frames were for the 70s and took > maybe 12-15min on our fastest machines. Other shots were closer to the 5-6 > min mark. > > - The 80s set was tough! Have you ever tried to actually define the 80s in > terms of style? It's a mess! We all have ideas about it, but when it comes > time to actually produce something that says '80s', and you have like a day > to do it, it's not easy. Stupid 80s! In the end, we had a couple of > different directions to go in, and just picked one. > > > -- > > > > Tim Crowson > Lead CG Artist > > Magnetic Dreams, Inc. > 2525 Lebanon Pike, Bldg C, Suite 101, Nashville, TN 37214 > Ph 615.885.6801 | Fax 615.889.4768 | www.magneticdreams.com > <http://www.magneticdreams.com> > [email protected] <mailto:[email protected]> > > Confidentiality Notice: This email, including attachments, is confidential > and should not be used by anyone who is not the original intended > recipient(s). If you have received this e-mail in error please inform the > sender and delete it from your mailbox or any other storage mechanism. > Magnetic Dreams, Inc cannot accept liability for any statements made which > are clearly the sender's own and not expressly made on behalf of Magnetic > Dreams, Inc or one of its agents. > > >
