You know what, Ed... that was one of the directions we were thinking
about. We were thinking 'well, we could go all Miami Vice with it and
have funky colors and strong geometric shapes everywhere, or we could
maybe do the more floral style, with poofy furniture and brass...'
(which are, according to our research, some of the chief characteristics
of interior design during the 80s). In the end we were limited by what
commercial models were available/reasonable. In the time we had, it was
just easier to toss the grandmother look at it than the Miami Vice one.
But yeah, that was one of the angles we had.
When I say 'commercial models', I really mean just the geometry, which
in many cases had to be cleaned up. We did all the shaders and most of
the textures from scratch.
-Tim
On 2/19/2014 3:32 PM, Ed Harriss wrote:
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That was fantastic.
Great work in such a short timeframe!
Redshift looks amazing and those render times are awesome.
Next time you have to do 80's, just watch a few episodes of Miami Vice. ;)
Ed
*From:*[email protected]
[mailto:[email protected]] *On Behalf Of *Tim
Crowson
*Sent:* Wednesday, February 19, 2014 4:03 PM
*To:* [email protected]
*Subject:* Re: Recent Work - Chick-Fil-A: Celebrating 50 Years
Hair and Strands are supported as of a couple of builds now, but
'lofted' strands are not, they're still in progress. The hair shader
is also not live yet and is being worked on currently, but the default
Redshift_Architectural works fine for most cases. You can do a good
bit with it, especially cartoony stuff.
-Tim
On 2/19/2014 2:58 PM, Chris Johnson wrote:
Amazing job! I'm buying a license tomorrow! No joke. Any idea on
how far away hair/fur/Strands support is?
On Wed, Feb 19, 2014 at 3:27 PM, Tim Crowson
<[email protected]
<mailto:[email protected]>> wrote:
We were fortunate to be able to work on an ad for Chick-Fil-A
recently, rendered in Redshift.
https://www.youtube.com/watch?v=HZow-3nCl0k
*Client:* Chick-Fil-A/Radiate Films
*Director:* Ben Smallbone
*Art Director:* Joel Gibbs
*3D:* Tim Crowson
*Comp:* Joel Gibbs/Don Culwell
The concept was simple: have a camera move through a room as
it changes decor to reflect a different decade from the 1960s
up through the present day. We technically had 2 weeks from
start to finish, but in reality we wound up with a much
tighter schedule. We certainly didn't have time to model what
we needed, so we bought some commercial models, retextured and
reshaded them, and lit the scenes. In the end I was able to
get each decade accounted for in about one work day each.
Spent a couple of hours in the morning gathering and prepping
the assets, then blocking in the lighting and shading, then
rest of the day tweaking, and finally off to render. Joel and
Don then took it and comped it in After Effects.
- The 3-bounce cap was raised right as I started lighting
this, and I was so thankful! I used 8 bounces on this job and
it really helped, especially in the 70s set, with all the
orange spill everywhere.
- The shag carpet in the 70s set is not hair. It's just a
single dense rug instanced around the room.
- Rendered using IPC + BF. The longest frames were for the 70s
and took maybe 12-15min on our fastest machines. Other shots
were closer to the 5-6 min mark.
- The 80s set was tough! Have you ever tried to actually
define the 80s in terms of style? It's a mess! We all have
ideas about it, but when it comes time to actually produce
something that says '80s', and you have like a day to do it,
it's not easy. Stupid 80s! In the end, we had a couple of
different directions to go in, and just picked one.
--
*Tim Crowson
*/Lead CG Artist/
*Magnetic Dreams, Inc.
*2525 Lebanon Pike, Bldg C, Suite 101, Nashville, TN 37214
*Ph* 615.885.6801 <tel:615.885.6801> | *Fax* 615.889.4768
<tel:615.889.4768> | www.magneticdreams.com
<http://www.magneticdreams.com>
[email protected]
<mailto:[email protected]>
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