Great work Tim!! props to you and your team to pull such a cool spot in such a 
crazy deadline...!!  Never used redshift, but this makes me even more curious...
lookdev / lighting breakdown would be cool :)
cheers

-Manu


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Date: Thu, 20 Feb 2014 08:13:54 -0600
From: [email protected]
To: [email protected]
Subject: Re: Recent Work - Chick-Fil-A: Celebrating 50 Years


  
    
  
  
    Hi Olivier! The carpet isn't hair. It's just a big dense rug
    instanced in a grid pattern. I was afraid the seams would be
    problematic, but it worked!

    -Tim

    

    On 2/20/2014 4:13 AM, olivier jeannel
      wrote:

    
    
      
      Amazing ! How did you do the thick
        carpet ?

        

        

        Le 19/02/2014 22:02, Tim Crowson a écrit :

      
      
        
        Hair and Strands are supported as of a couple of builds now, but
        'lofted' strands are not, they're still in progress. The hair
        shader is also not live yet and is being worked on currently,
        but the default Redshift_Architectural works fine for most
        cases. You can do a good bit with it, especially cartoony stuff.

        

        -Tim

        

        On 2/19/2014 2:58 PM, Chris Johnson
          wrote:

        
        
          Amazing job! I'm buying a license tomorrow! No
            joke. Any idea on how far away hair/fur/Strands support is?
          

            

            On Wed, Feb 19, 2014 at 3:27 PM,
              Tim Crowson <[email protected]>
              wrote:

              
                 We were fortunate
                  to be able to work on an ad for Chick-Fil-A recently,
                  rendered in Redshift.

                  

                  https://www.youtube.com/watch?v=HZow-3nCl0k

                  

                  

                  Client: Chick-Fil-A/Radiate Films

                  Director: Ben Smallbone

                  Art Director: Joel Gibbs

                  3D: Tim Crowson

                  Comp: Joel Gibbs/Don Culwell

                  

                  The concept was simple: have a camera move through a
                  room as it changes decor to reflect a different decade
                  from the 1960s up through the present day. We
                  technically had 2 weeks from start to finish, but in
                  reality we wound up with a much tighter schedule. We
                  certainly didn't have time to model what we needed, so
                  we bought some commercial models, retextured and
                  reshaded them, and lit the scenes. In the end I was
                  able to get each decade accounted for in about one
                  work day each. Spent a couple of hours in the morning
                  gathering and prepping the assets, then blocking in
                  the lighting and shading, then rest of the day
                  tweaking, and finally off to render. Joel and Don then
                  took it and comped it in After Effects.

                  

                  - The 3-bounce cap was raised right as I started
                  lighting this, and I was so thankful! I used 8 bounces
                  on this job and it really helped, especially in the
                  70s set, with all the orange spill everywhere.

                  

                  - The shag carpet in the 70s set is not hair. It's
                  just a single dense rug instanced around the room.

                  

                  - Rendered using IPC + BF. The longest frames were for
                  the 70s and took maybe 12-15min on our fastest
                  machines. Other shots were closer to the 5-6 min mark.

                  

                  - The 80s set was tough! Have you ever tried to
                  actually define the 80s in terms of style? It's a
                  mess! We all have ideas about it, but when it comes
                  time to actually produce something that says '80s',
                  and you have like a day to do it, it's not easy.
                  Stupid 80s! In the end, we had a couple of different
                  directions to go in, and just picked one.

                  

                  

                  -- 

                     

                    Tim Crowson

                        Lead



                          CG Artist

                    Magnetic Dreams,
                          Inc.

                        2525 Lebanon Pike, Bldg C, Suite 101,
                        Nashville, TN 37214

                        Ph  615.885.6801 | Fax
                         615.889.4768 | www.magneticdreams.com

                        [email protected]

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        -- 

          Signature
          
           

          Tim Crowson

              Lead


                CG Artist

          Magnetic Dreams, Inc.

              2525

              Lebanon Pike, Bldg C, Suite 101, Nashville, TN 37214

              Ph  615.885.6801 | Fax  615.889.4768 | www.magneticdreams.com

              [email protected]

          Confidentiality


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                it from your mailbox or any other storage mechanism.
                Magnetic Dreams, Inc cannot accept liability for any
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