A good salesman taught me - "When you have made the sale, stop selling". If you have identified "The Fox" (the hidden actual decision maker) and made your case with an erudite technical presentation all the rest is just noise, and can even be detrimental. After all 'decent marketing" is measured by a simple objective test - did it sell?

Even if you sell a dud and manage to avoid breach of contract litigation you cannot avoid the bad publicity and rumors of "that dog don't hunt".

A. Pagaltzis wrote:
* John Stanton <[EMAIL PROTECTED]> [2007-12-15 22:55]:
Which is the better model?

False dilemma. Where there is a budget, there is no reason you
can’t have both a good product and at least decent marketing.

Even when the product isn’t good, it’s unlikely to be so useless
as to violate the terms of contract. Oracle seems to survive just
fine, say.

For the executive summary on the matter, read this short essay:

    “Enterprise software” is a social, not technical, phenomenon


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