Sqlite has Big names. May be this should be
showcased at the sidebar on the front page.

Does it need any other brand building activity?
Atleast we got a better with those names.

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----- Original Message -----
From: John Elrick <[EMAIL PROTECTED]>
Date: Monday, December 17, 2007 7:06 am
Subject: Re: [sqlite] Improving performance of SQLite. Anyone heard of Devic 

> John Stanton wrote:
> > This also is an anecdote from some time back.  As we were signing 
> a 
> > fairly significant software contract with a large organization 
> their 
> > manager told us "You guys know nothing about marketing.  Your 
> > presentation was unprofessional, no glossy brochures, no audio 
> visuals 
> > and we would not have bought except that you were the only ones 
> who 
> > convinced us you could do the job".  We just smiled and watched 
> the 
> > ink dry while we pondered "where did we go right?".
> >
> > The simple truth is that if you hype a product and sell it into 
> an 
> > area where it is inadequate your triumph is short lived and the 
> scorn 
> > and litigation enduring.  On the other hand if you deliver a 
> solution 
> > which works as well, or preferably better, than proposed you have 
> > generated raving fans who will buy again and endorse your product 
> to 
> > all and sundry.  Which is the better model?
> To quote a former programs manager for Bank of America "the first 
> solution which meets my business needs and performs the job 
> adequately".  In this case, adequately can be defined as loosely as 
> "doesn't crash too often" or as stringently as "positively no 
> errors", 
> depending on the business use.
> Keeping the discussion academic, "hype a product..." is a business 
> model 
> that apparently has been used to at least some degree by a company 
> called Microsoft.  It tends to work because the model permits them 
> such 
> an early lead that even better products have difficulty catching up.
> I do most of my programming in Delphi, a Borland product which 
> remains 
> in my opinion, even in its shadow of former glory state, a far more 
> straightforward and powerful product than Visual Studio.  Borland 
> has 
> always been a technical company, not a market driven one and its 
> flagship product is surviving only because it remains a more well 
> rounded Windows solution than its competition.  However, it is only 
> surviving and is unlikely to actually thrive ever again.
> So my suggested answer is, the proven model is "dominate the market 
> early with an adequate product".  If your product is very good and 
> even 
> better than proposed, all the better.  But if you are "Johnny come 
> lately", you will likely lose unless your product is very, very 
> good.  
> And, whether we like it or not, a big part of market domination is 
> to 
> convince all the decision makers (management) and decision breakers 
> (engineers with influence) that yours is the safest choice to make.
> John Elrick
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