On Jun 3, 10:39 am, <[email protected]> wrote:
> Alright.  Alright. 
>
> Van may disagree, but I think Marvel really built up Iron Man and Thor prior 
> to their movie debuts.  Tony Stark (whether loved or reviled) was at the 
> heart of the best-selling Civil War.  Thor's big comeback post-Civil War was 
> huge.  Green Lantern has been built up with Blackest Night.
>
> In each of those cases, the comic company really tried to make that character 
> HUGE well in advance of the film.  I was using that philosophy that DC should 
> try the same thing with Hawkman. >>>



The problem with Iron Man was that while Civil War *did* make Tony
more visible with in the Marvel Universe, it was as a villain!  The
general consensus I was seeing during that time was that Iron Man had
become the biggest villain in the MU.  (We even have a chapter or
three about that in Assembled 2.)

Most of the talk within my circle of comics friends back then was
about, "Will Marvel have time to *fix* all this damage to Tony before
the movie comes out??"   And the reason they'd want to do that was
because of the perception that when a comics movie hits big, at least
some people run to the comics shop to ask for that character's books--
and lo and behold, they would have discovered a much different Iron
Man awaiting them there.

(There may be evidence that this effect is a myth--that movies don't
"move the needle," as Ravenface pointed out-- but there's lots of
anecdotal evidence the other way; stories of people going into comics
shops after the first X-Men movie, only to be hopelessly confused by
the comics, because Marvel had been caught with nothing nice and
simple to hand them fresh off seeing the movie.)

The speed with which Marvel *undid* Tony's "villain-ness" was comical
and ludicrous, and only speaks further to Marvel's rather panicked
sense that they needed a "good guy" Iron Man that was way more like
Robert Downey, after the movie became a hit.

And nobody is insulting me by pointing out that Iron Man was "C-list"
at best before the movie.  I always say now that I was an Iron Man fan
when Iron Man wasn't cool-- which was basically the thirty-one years I
read his comics before the movie came out.  It's been astonishing to
me in a way, and not surprising to me at all in another, how quickly
and utterly Marvel has disposed of so much of Tony's long-established
history/backstory, powers, cast, and even personality in order to make
the comics version as close to the movie version as possible.   And it
is extremely telling about the (lack of) popularity of the up-till-now
comics version that hardly anyone has uttered a peep in objection.

How I feel about it is a whole other conversation.  But, honestly,
nobody cares-- and I don't really blame them.

---Van

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