Thanks for all the great responses. I agree with Arun Babu that the 
modernization of TiddlyWiki is in a separate project would be great to 
have, and rebranding would be helpful to that end.

I also agree with Charlie Veniot that the current project's name is NOT a 
problem. Everyone who I talk to hears the title and skips immediately over 
to: "Ok. Now what's in it for me."

My problem with using TiddlyWiki is in trying to explain to anyone reading 
the documentation about the word Tiddler. Every other programming language 
uses objects and properties, tables and columns, forms and fields, code and 
variables. TiddlyWiki use "tiddlers," which immediately shuts down any 
productive conversation with anyone who has done any programming in any 
language. It may be cute the first couple of times you come across it, but 
having it shoved into every piece of documentation and every basic piece of 
code is incredibly dissonant.

I was suggesting a rebrand merely because I could not imagine the community 
being willing to give up using the "tiddler" unit name. Looking through the 
above conversations, I now realize that rebranding is too complicated to 
get underway in short order.

Please can we consider just implementing "card" as the unit name in the 
next version of TiddlyWiki. It is just renaming one word in the 
documentation and making a synonym for the currentTiddler variable. Then 
"currentTiddler" can just become a side-note in the documentation somewhere 
for historical reference. 100% backward compatible, and a ton less friction 
when trying to get others involved with using the project.

On Tuesday, December 29, 2020 at 6:03:31 PM UTC-8 TW Tones wrote:

> Interesting and well considered commentary in this thread.
>
>
>    - Sadly TiddlyWiki has trouble being taken seriously, friends think I 
>    am obsessed with something, no more complex than "tiddly Winks" (this 
>    annoys me but is true). They rarely hear Wiki.  
>
>
> Some points from my view. I delight in any form of naming competition, but 
> here I share some of the tricks of the trade rather than offer a particular 
> name; I hope you believe me when I say I have somewhat of a knack here, not 
> to choose, but to generate.
>
>    1. Never loose tiddlywiki altogether even after rebranding keep it in 
>    the search content, tracking its history is critical to retaining its 
>    legacy.
>    2. As I have said before combining additional words can raise the 
>    seriousness eg "TiddlyWiki Platform" TWP is not suggesting a trivial game
>    3. Rather than change the name you could change the catch phrase "a 
>    non-linear personal web notebook" and introduce a new name (initially) "My 
>    Non-linear Knowledge base" (MyNKB) or network MyKN or simply MyKnowledge
>    4. It is safer to release a new name next to the old eg;  *Xememex 
>    next generation tiddlywiki [platform]* until the new name is 
>    established and linked to tiddlywiki in many searches.
>    5. In Australia the song "from little things, big things grow" 
>    (FLTBTG), I feel it is somewhere down this path we may need to go
>    6. Both  *Xememex even Timimi * blur in my mind and remind me when 
>    "Prince" was a symbol, somewhat unpronounceable, or a mouthful. Any brand 
>    should roll off the tongue and be unambiguous.
>       1. I have my own brand as an example 121c try saying it, each 
>       syllable follows the last. "one two one c" stands for "one to one, 
>       connections"
>    7. Sitting on top of existing trends may be smart, as  *Xememex* implies 
>    today we have the "meme" so I wonder if it were the memeDB,  memeticDB , 
>    where meme implies a small idea, that can spread and evolve. Is DB common 
>    enough, or too technical? Perhaps calling tiddlers memes would work?
>    8. Alternatively a word built from a phrase that has being made into 
>    an acronym,  can help especially if the full phrase is invoked on reading. 
>    Even if you choose a word then retrospectively convert it to a phrase, the 
>    phrase, if good, the meaning will exist behind it as an "aid memoir".  
>    9. If we are not suggesting tiddlywiki is a repository of knowledge or 
>    algorithms, I think it needs to reflect action or interactions. InteractDB 
>    InteractWiki actionmemes  
>    10. Ownership is an importantly part of tiddlyWiki MyMemes or MyDB 
>    (urban dictionary My Dam Business), perhaps sanitised (replace dam eg Data 
>    base),   MyMemeDB, but its also a knowledge network  MyKnowledgeNetwork  
>    MyKN mykn like F.kn? MyMemeKN, KnowledgeMine 
>    11. Single common letter prefixes, Tiddlywiki is intelligent, iMemes 
>    Intelligent Memes, is creative CDB creative DB, myCDB myCmemeDB  
>    12. It is a wiki, but if its meaning is less favoured hide it as an 
>    initial W, WWork WikiWork
>    13. Is tiddlywiki a sandbox for apps, ideas and websites?
>       1. MySandBox build your own sand castles, memecastles castlememes, 
>       MyCastles MySandCastles My.S.C.
>       2. This suggests playful but serious?
>    14. TiddlyWiki promises an uncompromised future of possibilities 
>    BlueSkyDB BlueSkyKN where blue sky is an open future KN knowledge network, 
>    or Knowledge and Notes.
>    15. Community is one of tiddlywikis strengths, perhaps that can be 
>    part of it? Knowledge Community MyKC or Collaboration Network? MyCN
>    16. TiddlyWiki can model many algorithms which are increasingly used 
>    in every day language MyAlgorithiums MyKAN "my Knowledge and Algorithm 
>    Network"
>    17. Remember really large organisations are forced to have unique 
>    names, but try and avoid meaning in the name so as not to hide the 
>    complexity of there products and services, this is not what tiddlywiki 
>    could do, it could embrace its openness and opportunities.
>    18. What about a corrupted phrase, rather than "Infinite Regression" 
>    use "Infinite Expansion" ? 
>
> Yours thoughtfully
> Tones
> On Wednesday, 30 December 2020 at 01:32:30 UTC+11 [email protected] wrote:
>
>> I would like to give my 2 cents to this rebranding discussion by agreeing 
>> with Charlie Veniot that "Xememex" sounds like a name for a drug. If it is 
>> the overall consent that "TiddlyWiki" is a bad name that diminishes the 
>> product, I'm confused how "Xememex" would help in that sense. I'm probably 
>> missing something here, and maybe "Xememex" sounds better to native english 
>> speakers, but I could probably convince my colleagues to use "TiddlyWiki", 
>> and they would have an idea about what this software is about just by 
>> hearing the name, but they would be completely lost if they hear "Xememex".
>>
>> If a rebranding is important, and if it requires a new name for the 
>> product instead of just changing logos, colors, and stuff like that, then 
>> we need a simpler word. For instance, some days ago I found a project built 
>> upon TiddlyWiki called "Projectify". The name is simple and anyone would 
>> have an idea what it is about just by reading it. If the name must be 
>> changed, then we should pick something easier to digest.
>>
>>
>> ----------
>> Pedro Alves
>>
>>
>> *PhD candidate in Computer Science*
>>
>> *Institute of Computing - University of Campinas*
>>
>>
>> Em ter., 29 de dez. de 2020 às 15:13, Charlie Veniot <[email protected]> 
>> escreveu:
>>
>>> "Xememex" to me sounds like a name for a pharmaceutical company.
>>>
>>> Or a drug.
>>>
>>> Maybe I'd be fine with something like that as an add-on to the name TW.  
>>> A bit like "Debian Sarge", "Debian Buster", "Debian Sid"
>>>
>>> The name "TiddlyWiki" makes it so easy to find anything in the related 
>>> body of knowledge.  "Xememex" won't lead to all things TiddlyWiki that can 
>>> be found on the web.
>>>
>>> "TW Xememex", the long version being : "TiddlyWiki Xememex".  That could 
>>> be the best of all worlds.
>>>
>>> The challenge of TiddlyWiki and broad acceptance isn't resistance for 
>>> the cutesy "Tiddly" or cutesy "Wiki" .
>>>
>>> There was once a saying: "you don't get fired for choosing IBM."  Today, 
>>> I'm thinking: "you don't get fired for choosing Microsoft."  Changing TW 
>>> (TiddlyWiki) to anything else won't matter much when corporate types are 
>>> likely more interested in picking solutions that look good on their own 
>>> resumes.
>>>
>>> To me, I wouldn't try convincing folk of using "TiddlyWiki" as a 
>>> solution to a problem.  TiddlyWiki is the platform with which I would build 
>>> the solution.  The name I then give to the solution is what I use.  The 
>>> name is different for every solution.
>>>
>>> Something like that.  I've got some complicated picture of it all in my 
>>> head, and putting that into concise and elegant words will need a few more 
>>> cups of coffee in me ...
>>>
>>>
>>> On Tuesday, December 29, 2020 at 2:32:53 AM UTC-4 Mark S. wrote:
>>>
>>>> Xememex contains only 3 letters, arranged to spell the same forward and 
>>>> back. How hard could that be to remember?
>>>>
>>>> Speaking of not appealing, I remember be astonished as a kid that Exxon 
>>>> had spent thousands (millions ?) developing it's name. It only got worse 
>>>> after the Exxon Valdez (which, BTW, was rebranded).
>>>>
>>>>
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