In addition to attracting new members, I suspect retention is also
important -- and UPHPU wouldn't be the first to struggle with this
(if, indeed, we are). Firefox is currently discussing how to solve
this problem (somewhere between 50 and 75 percent of new installs
don't stay with Firefox).

One key component of retention is providing killer products or
services -- stuff that keeps your customer (group members) coming
back. UPHPU has one killer service in this list, and the meetings are
good, too. The resume workshop would be an excellent addition to
UHPHU's portfolio. What other killer products and services are within
our ability to provide?

Another key component of retention is ease of adoption. We have to be
actively aware of and concerned with how easy it is to become, remain,
and participate as a member. What barriers to membership exist, and
are they necessary? Do we require people to adapt to us, or do we
adapt to them? Do participation require specialized or generally
available tools?

What other options should we discuss? What structures or processes
might be changed or improved, and in what ways? What haven't we
thought of yet?

I don't necessarily know the answers to these questions (well, I do --
but I'm not telling), but we should be asking them. Wade recently
mentioned moving to a more formalized structure -- whatever that
means, the manager or management team should be actively thinking
about these things.

Regards,

Dave

P.S. I think about a lot of these things in my studies (I'm working
towards a masters degree in nonprofits), so I apologize if I get too
excited and long-winded about them.

_______________________________________________

UPHPU mailing list
[email protected]
http://uphpu.org/mailman/listinfo/uphpu
IRC: #uphpu on irc.freenode.net

Reply via email to