Yes, we use a sub domain and just incorporated some identity elements to the
blog.
But the" Branding importance" of the term BLOG; I think is important and why
it should be separate and not embedded. If you have no visual transition why
have a blog besides the function of it?

www.sorensonmedia.com

blog.sorensonmedia.com


-- 
Brad Ford
www.modpop.com
801.699.7038
Creative Consultant

"I cannot prove a lover,
To entertain these fair well-spoken days,
I am determined to prove a villain,
and hate the idle pleasures of these days"

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