On 7 Oct 2008, at 19:31, Robert Merrill wrote:
Omniture's blogs are a great example of theme/design integration. Remember that your users don't care if they are on "the blog" or not, but I recommend you make sure the user-experience is consistent enough that they're not lost, or have to learn a new set of menus/navigation. (Full disclosure: I work for Omniture)
I disagree. I believe a blog should not share the same design as your corporate/marketing site. Blogs and corporate/marketing website server very different purposes and are consumed very differently. And, regarding user-experience, users will have a harder time navigating your blog's navigation matches your site, opposed to traditional blog interface conventions.
My only other advice--if you can, build on your own domain, using a subfolder off the root. Any other configuration loses all your company's current pagerank and search-engine "cred"... This is over-simplifying, but even this one step will do a lot for incremental site traffic to your website.
While a blog in a sub directory will surely help with SEO by the fact that it is content, you will get a lot more value in a sub domain. With a sub-domain, you get to get listed twice:
http://tinyurl.com/42kxet
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