Brad Ford wrote:
Yes, we use a sub domain and just incorporated some identity elements
to the blog.
But the" Branding importance" of the term BLOG; I think is important
and why it should be separate and not embedded. If you have no visual
transition why have a blog besides the function of it?
www.sorensonmedia.com <http://www.sorensonmedia.com>
blog.sorensonmedia.com <http://blog.sorensonmedia.com>
I guess it depends on what the blog should do - in our case I want it to
be an important face to our customers - both highlighting new services
and important commentary. I don't really want the home page to be all
about the blog (ie Tom Peters) but would still like to have the blog
exposed on the home page. maybe one way is to have a div of summary
links (ie last 3 blog titles ) sort of what Wade did
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