At 11:33 PM 10/27/98 -0600, Peter J. Schoenster so eloquently stated:
>Perhaps there are some people here who have experience with ACT.
>Could it actually be used by many people as a "marketing database" to
>track leads, do followup, update and delete entries etc.? I recall
>that my first experience with computers was when I used MS Word (on a
>Zenith laptop with 2 floppies and NO hard drive) to create a
>"marketing database". I used to track who I sent to whom and how
>they replied. I wonder if using ACT now would be similar to what I
>did with MS Word back then.
>
I've used ACT for 6 or 7 years and yes it does that plus some.
The big problem I found with it is you get addicted. I was first
introduced to ACT when I was National Market Manager at MAI
Systems. One of my sales managers said one of her salesmen was
using it and we should review it. I did, then had her fire the
sales person. He spent hours internally managing his contact database.
If it is used by marketing folks, it's great. If it's used as a
tickler for sales folks, it's great. Otherwise, give the sales
people as small a desk as possible, in a large crowded room, with
no heat or air conditioning, which will force them out in the
field where they belong.
George
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
Moderator E-Marketing Digest http://www.webbers.com/emark/
Marketing Your Web http://www.gapent.com/myweb/
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