Brett wrote:
>Which has me thinking that there's a big business hole there . . .
>Turned to freelancers. There are a few good freelancers I've found (for
>Foundation-specific world) that do some good work with annual reports
>(which is closest printed thing I can find to website content
>generally). But not as many as you'd think. <snip>
>Funny how no one wants to start the content agencies, just the
>production, eh?
There has always been a shortage of writers in the advertising agency
world. Or at least a shortage of writers of a specific style. For ad
agencies, that means a writer who can generate hot ideas or concepts, those
intriguing themes that make certain print and broadcast ads memorable. When
I owned my ad agency in NC, I used to be deluged with resumes from writers,
but they tended to be journalists rather than ad copywriters. I never
received even one resume from a good ad copywriter. To get a highly
creative, conceptual copywriter, I always had to rob from other ad agencies
at great cost.
I don't know why, but colleges don't seem to train this special type of
writer, even though there's a great need for them and the income potential
is quite high (NY ad agencies will pay hundreds of thousands for a gifted
writer). It seemed to me that most writers I knew were tracked towards
newspaper writing. When they burnt out on newspapers, they could adapt
easily to the public relations world, but I never saw a former newspaper
writer capable of making the switch to ad copy.
Suz
Suzanne Stephens, Dave Stephens Design; Ashland, Oregon
541-552-1190 http://www.KickassDesign.com/
Jewelry for Internet @ddicts:
http://www.kickassdesign.com/geek_jewelry/
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