People can follow progress of the fundraiser by loading the spreadsheet files provided here:
https://frdata.wikimedia.org/ At the time of writing, the data in yeardata-day-vs-sum.csv <https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total amount received per day (not taking into account refunds) indicate that you have received $15.8 million in donations since the year-end campaign started on November 29. The advertised target of the campaign is $25 million[1] – so after less than nine days, you are already more than 60% there. Are you planning to end the campaign once the publicised target is reached, or will you go beyond the target as you did in the last two years? [1] https://blog.wikimedia.org/2016/11/29/wikimedia-foundation-annual-fundraiser/ On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <jsed...@wikimedia.org> wrote: > Hello All! > > So originally we were going to send an update after the first two weeks but > with so much going on and following feedback, I'll cover as much as I can > in as brief a form as possible and more regularly than planned: > > > - > > Banners limited: We have already begun limiting the number of times a > reader will see a banner within a single browser if they choose to not > dismiss the banners. For the moment, dismissing a banner or viewing a > banner *up to 10 times* will result in the banners being suppressed for > a period of 1 week. > - > > Big messaging update [1]: We've been playing heavily with the ideas of > “fake news” and “facts matter”. In addition for first time since 2013, > we > have returned to an appeal coming from a specific individual, in this > case > Jimmy. Much of the inspiration for both came from interviews Fundraising > did with both Jimmy and Katherine back in October. > - > > Big design update & in-line banners: We've moved away from the dark navy > blue (seen as black by many people), which was considered by the > community > to be too mobid and foreboding, to a white background banner with red > border. Following extensive testing we also moved to inline banners over > the weekend replacing the top header banners. > - > > Promising Numbers: Currently we believe that we have raised around > $13,000,000 (accounting for payments to be cleared). This has been > helped > enormously by both gains found in our banner campaigns that is allowing > us > to keep pace with the decline of desktop, as well as a brilliantly > performing e-mail campaign. > - > > Awesome E-mail: November 30th 2016 saw our biggest day for email > fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24 hour > period > with approximately a similar number of e-mails. > - > > Stable Tech: This year has been extremely stable from a technical > standpoint compared to other years, with the most perplexing issue > being an > odd dip that occurred in our donations and traffic [2] on December 1st > for > one hour. This occurred during the quietest period in a day for 2 days > but > then appeared to stop. Low impact but naturally could be a bigger issue > if > the problem occurred during peak fundraising hours or was more > prolonged, > investigations continue. > - > > Major gifts going great: Our major gifts team have been very busy, and > have seen double the number of Major gifts donations during this period > of > the year compared with last year which means this page [3] getting a > lot of > updates recently. > - > > A brilliant social media team: In short awesome work has been done by > them but I will send a separate more detailed update on this :) > > > [1] - > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_ > 1117_en6C_dsk_p1_lg_template&force=1&country=US > > [2] - https://phabricator.wikimedia.org/T152122 > [3] - https://wikimediafoundation.org/wiki/Benefactors > > -- > Seddon > > *Advancement Associate (Community Engagement)* > *Wikimedia Foundation* > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
