Hi Seddon, Okay, but I believe I am correct in saying that you took around $34 million last December, even though the publicised[1] target was $25 million.
I am basing that on the monthly bar chart in the Wikimedia Foundation's 2015–2016 Fundraising Report.[2]* In 2014, the publicised target was $20 million, and you reported[3] that you surpassed that as well – by more than $10 million, according to the frdata dump. Given that this year you've taken well over half your target amount in eight days, and are outperforming last year's campaign, I estimate you'll end up with a total of around $40 million if you keep the campaign running until the end of the year, i.e. $15 million more than the communicated target. Is that what you're intending to do, or will you end the campaign when the targeted $25 million are in the bank? Andreas * I tried to include the chart for quick reference, but the mail that included seems to have gotten stuck in the system. I guess pipermail doesn't like graphics. [1] https://blog.wikimedia.org/2015/12/01/wikimedia-foundati on-annual-campaign/ [2] https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report [3] https://blog.wikimedia.org/2015/01/05/thank-you-for-keep ing-knowledge-free-and-accessible/ On Wed, Dec 7, 2016 at 2:04 PM, Joseph Seddon <[email protected]> wrote: > Hey Andreas > > A very quick email just noting I don't know the method by which that frdata > dump is created (its very old and not maintained) but it would seem that > numbers in the frdata dump are only useful as a rough guide. > > We are basing our numbers on internal accounting figures which is more > representative of the actual cash flow since it is more closely based on > actual cleared payments. > > Seddon > > On 7 Dec 2016 13:36, "Andreas Kolbe" <[email protected]> wrote: > > > People can follow progress of the fundraiser by loading the spreadsheet > > files provided here: > > > > https://frdata.wikimedia.org/ > > > > At the time of writing, the data in > > > > > > yeardata-day-vs-sum.csv > > <https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total amount > > received per day (not taking into account refunds) > > > > indicate that you have received $15.8 million in donations since the > > year-end campaign started on November 29. The advertised target of the > > campaign is $25 million[1] – so after less than nine days, you are > already > > more than 60% there. > > > > Are you planning to end the campaign once the publicised target is > reached, > > or will you go beyond the target as you did in the last two years? > > > > [1] > > https://blog.wikimedia.org/2016/11/29/wikimedia- > > foundation-annual-fundraiser/ > > > > On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <[email protected]> > > wrote: > > > > > Hello All! > > > > > > So originally we were going to send an update after the first two weeks > > but > > > with so much going on and following feedback, I'll cover as much as I > can > > > in as brief a form as possible and more regularly than planned: > > > > > > > > > - > > > > > > Banners limited: We have already begun limiting the number of times > a > > > reader will see a banner within a single browser if they choose to > not > > > dismiss the banners. For the moment, dismissing a banner or viewing > a > > > banner *up to 10 times* will result in the banners being suppressed > > for > > > a period of 1 week. > > > - > > > > > > Big messaging update [1]: We've been playing heavily with the ideas > of > > > “fake news” and “facts matter”. In addition for first time since > 2013, > > > we > > > have returned to an appeal coming from a specific individual, in > this > > > case > > > Jimmy. Much of the inspiration for both came from interviews > > Fundraising > > > did with both Jimmy and Katherine back in October. > > > - > > > > > > Big design update & in-line banners: We've moved away from the dark > > navy > > > blue (seen as black by many people), which was considered by the > > > community > > > to be too mobid and foreboding, to a white background banner with > red > > > border. Following extensive testing we also moved to inline banners > > over > > > the weekend replacing the top header banners. > > > - > > > > > > Promising Numbers: Currently we believe that we have raised around > > > $13,000,000 (accounting for payments to be cleared). This has been > > > helped > > > enormously by both gains found in our banner campaigns that is > > allowing > > > us > > > to keep pace with the decline of desktop, as well as a brilliantly > > > performing e-mail campaign. > > > - > > > > > > Awesome E-mail: November 30th 2016 saw our biggest day for email > > > fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24 hour > > > period > > > with approximately a similar number of e-mails. > > > - > > > > > > Stable Tech: This year has been extremely stable from a technical > > > standpoint compared to other years, with the most perplexing issue > > > being an > > > odd dip that occurred in our donations and traffic [2] on December > 1st > > > for > > > one hour. This occurred during the quietest period in a day for 2 > days > > > but > > > then appeared to stop. Low impact but naturally could be a bigger > > issue > > > if > > > the problem occurred during peak fundraising hours or was more > > > prolonged, > > > investigations continue. > > > - > > > > > > Major gifts going great: Our major gifts team have been very busy, > and > > > have seen double the number of Major gifts donations during this > > period > > > of > > > the year compared with last year which means this page [3] getting a > > > lot of > > > updates recently. > > > - > > > > > > A brilliant social media team: In short awesome work has been done > by > > > them but I will send a separate more detailed update on this :) > > > > > > > > > [1] - > > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_ > > > 1117_en6C_dsk_p1_lg_template&force=1&country=US > > > > > > [2] - https://phabricator.wikimedia.org/T152122 > > > [3] - https://wikimediafoundation.org/wiki/Benefactors > > > > > > -- > > > Seddon > > > > > > *Advancement Associate (Community Engagement)* > > > *Wikimedia Foundation* > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > > wiki/Mailing_lists/Guidelines > > > New messages to: [email protected] > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:[email protected]?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > > wiki/Mailing_lists/Guidelines > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
