Agreed.
 What could be done is to allow the fundraiser to continue after reaching the 
original goals with acknowledgement that the original goals have been met, and 
specifying what extended goals income could be used for. This happens all the 
time on kickstarter. It is open and ethically acceptable as everyone knows what 
is happening and can choose accordingly. 
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:[email protected]] On Behalf Of 
James Heilman
Sent: Thursday, 08 December 2016 8:56 AM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Early Update - Fundraising

I am of two opinions on this:

1) When we raise money we call upon the goodwill people have for the work we 
do. We should raise sufficient funds to do the important work we do. We need to 
save some for a rainy day, but we should never collect money just for the sake 
of it. When we set appropriate fundraising goals and meet them we should thank 
all involved and save people's remaining goodwill for the future.

2) People do want to engage with us. Donating is often an easier commitment 
than becoming an editor or volunteer programmer. We have 260 proposals, most of 
which are excellent, for a community tech team with 6 members. This is 
obviously more work than they can take on. More funds for this sort of work is 
not a bad problem to have.

With a clear movement strategy I think these will be easier issues to address. 
With Katherine at the helm I am confidence that we will soon have such a 
strategy. Additionally our financial future looks solid. Many of those entering 
the professional world have relied heavily on our work for their education and 
as such they in a way view us as an alma mater 
<https://en.wikipedia.org/wiki/Alma_mater>.

Congrats to Lisa and her team for another amazing year of fundraising :-) James

On Wed, Dec 7, 2016 at 11:06 PM, Gerard Meijssen <[email protected]>
wrote:

> Hoi,
> Do you remember all this talk about an endowment fund? It makes sense 
> to get more money in it because without sufficient funds it is a paper tiger.
>
> PS I prefer to have it funded by out contributors than by a few large 
> donations. (both are welcome).
> Thanks,
>       GerardM
>
> On 7 December 2016 at 18:03, Andreas Kolbe <[email protected]> wrote:
>
> > Hi Seddon,
> >
> > Okay, but I believe I am correct in saying that you took around $34
> million
> > last December, even though the publicised[1] target was $25 million.
> >
> > I am basing that on the monthly bar chart in the Wikimedia 
> > Foundation's
> > 2015–2016 Fundraising Report.[2]*
> >
> > In 2014, the publicised target was $20 million, and you reported[3] 
> > that you surpassed that as well – by more than $10 million, 
> > according to the frdata dump.
> >
> > Given that this year you've taken well over half your target amount 
> > in eight days, and are outperforming last year's campaign, I 
> > estimate you'll end up with a total of around $40 million if you 
> > keep the campaign
> running
> > until the end of the year, i.e. $15 million more than the 
> > communicated target.
> >
> > Is that what you're intending to do, or will you end the campaign 
> > when
> the
> > targeted $25 million are in the bank?
> >
> > Andreas
> >
> >
> >
> > * I tried to include the chart for quick reference, but the mail 
> > that included seems to have gotten stuck in the system. I guess 
> > pipermail doesn't like graphics.
> >
> > [1] https://blog.wikimedia.org/2015/12/01/wikimedia-foundati
> > on-annual-campaign/
> > [2] 
> > https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report
> > [3] https://blog.wikimedia.org/2015/01/05/thank-you-for-keep
> > ing-knowledge-free-and-accessible/
> >
> >
> >
> > On Wed, Dec 7, 2016 at 2:04 PM, Joseph Seddon 
> > <[email protected]>
> > wrote:
> >
> > > Hey Andreas
> > >
> > > A very quick email just noting I don't know the method by which 
> > > that
> > frdata
> > > dump is created (its very old and not maintained) but it would 
> > > seem
> that
> > > numbers in the frdata dump are only useful as a rough guide.
> > >
> > > We are basing our numbers on internal accounting figures which is 
> > > more representative of the actual cash flow since it is more 
> > > closely based
> on
> > > actual cleared payments.
> > >
> > > Seddon
> > >
> > > On 7 Dec 2016 13:36, "Andreas Kolbe" <[email protected]> wrote:
> > >
> > > > People can follow progress of the fundraiser by loading the
> spreadsheet
> > > > files provided here:
> > > >
> > > > https://frdata.wikimedia.org/
> > > >
> > > > At the time of writing, the data in
> > > >
> > > >
> > > > yeardata-day-vs-sum.csv
> > > > <https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total 
> > > > amount received per day (not taking into account refunds)
> > > >
> > > > indicate that you have received $15.8 million in donations since 
> > > > the year-end campaign started on November 29. The advertised 
> > > > target of
> the
> > > > campaign is $25 million[1] – so after less than nine days, you 
> > > > are
> > > already
> > > > more than 60% there.
> > > >
> > > > Are you planning to end the campaign once the publicised target 
> > > > is
> > > reached,
> > > > or will you go beyond the target as you did in the last two years?
> > > >
> > > > [1]
> > > > https://blog.wikimedia.org/2016/11/29/wikimedia-
> > > > foundation-annual-fundraiser/
> > > >
> > > > On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <
> [email protected]>
> > > > wrote:
> > > >
> > > > > Hello All!
> > > > >
> > > > > So originally we were going to send an update after the first 
> > > > > two
> > weeks
> > > > but
> > > > > with so much going on and following feedback, I'll cover as 
> > > > > much
> as I
> > > can
> > > > > in as brief a form as possible and more regularly than planned:
> > > > >
> > > > >
> > > > >    -
> > > > >
> > > > >    Banners limited: We have already begun limiting the number 
> > > > > of
> > times
> > > a
> > > > >    reader will see a banner within a single browser if they 
> > > > > choose
> to
> > > not
> > > > >    dismiss the banners. For the moment, dismissing a banner or
> > viewing
> > > a
> > > > >    banner *up to 10 times* will result in the banners being
> > suppressed
> > > > for
> > > > >    a period of 1 week.
> > > > >    -
> > > > >
> > > > >    Big messaging update [1]: We've been playing heavily with 
> > > > > the
> > ideas
> > > of
> > > > >    “fake news” and “facts matter”. In addition for first time 
> > > > > since
> > > 2013,
> > > > > we
> > > > >    have returned to an appeal coming from a specific 
> > > > > individual, in
> > > this
> > > > > case
> > > > >    Jimmy. Much of the inspiration for both came from 
> > > > > interviews
> > > > Fundraising
> > > > >    did with both Jimmy and Katherine back in October.
> > > > >    -
> > > > >
> > > > >    Big design update & in-line banners: We've moved away from 
> > > > > the
> > dark
> > > > navy
> > > > >    blue (seen as black by many people), which was considered 
> > > > > by the community
> > > > >    to be too mobid and foreboding, to a white background 
> > > > > banner
> with
> > > red
> > > > >    border. Following extensive testing we also moved to inline
> > banners
> > > > over
> > > > >    the weekend replacing the top header banners.
> > > > >    -
> > > > >
> > > > >    Promising Numbers: Currently we believe that we have raised
> around
> > > > >    $13,000,000 (accounting for payments to be cleared). This 
> > > > > has
> been
> > > > > helped
> > > > >    enormously by both gains found in our banner campaigns that 
> > > > > is
> > > > allowing
> > > > > us
> > > > >    to keep pace with the decline of desktop, as well as a
> brilliantly
> > > > >    performing e-mail campaign.
> > > > >    -
> > > > >
> > > > >    Awesome E-mail: November 30th 2016 saw our biggest day for email
> > > > >    fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in 
> > > > > a 24
> > hour
> > > > > period
> > > > >    with approximately a similar number of e-mails.
> > > > >    -
> > > > >
> > > > >    Stable Tech: This year has been extremely stable from a
> technical
> > > > >    standpoint compared to other years, with the most 
> > > > > perplexing
> issue
> > > > > being an
> > > > >    odd dip that occurred in our donations and traffic [2] on
> December
> > > 1st
> > > > > for
> > > > >    one hour. This occurred during the quietest period in a day 
> > > > > for
> 2
> > > days
> > > > > but
> > > > >    then appeared to stop. Low impact but naturally could be a
> bigger
> > > > issue
> > > > > if
> > > > >    the problem occurred during peak fundraising hours or was 
> > > > > more prolonged,
> > > > >    investigations continue.
> > > > >    -
> > > > >
> > > > >    Major gifts going great: Our major gifts team have been 
> > > > > very
> busy,
> > > and
> > > > >    have seen double the number of Major gifts donations during 
> > > > > this
> > > > period
> > > > > of
> > > > >    the year compared with last year which means this page [3]
> > getting a
> > > > > lot of
> > > > >    updates recently.
> > > > >    -
> > > > >
> > > > >    A brilliant social media team: In short awesome work has 
> > > > > been
> done
> > > by
> > > > >    them but I will send a separate more detailed update on 
> > > > > this :)
> > > > >
> > > > >
> > > > > [1] -
> > > > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
> > > > > 1117_en6C_dsk_p1_lg_template&force=1&country=US
> > > > >
> > > > > [2] - https://phabricator.wikimedia.org/T152122
> > > > > [3] - https://wikimediafoundation.org/wiki/Benefactors
> > > > >
> > > > > --
> > > > > Seddon
> > > > >
> > > > > *Advancement Associate (Community Engagement)* *Wikimedia 
> > > > > Foundation* _______________________________________________
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--
James Heilman
MD, CCFP-EM, Wikipedian

The Wikipedia Open Textbook of Medicine
www.opentextbookofmedicine.com
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