Hoi,
Do you remember all this talk about an endowment fund? It makes sense to
get more money in it because without sufficient funds it is a paper tiger.
PS I prefer to have it funded by out contributors than by a few large
donations. (both are welcome).
Thanks,
GerardM
On 7 December 2016 at 18:03, Andreas Kolbe <jayen...@gmail.com> wrote:
> Hi Seddon,
>
> Okay, but I believe I am correct in saying that you took around $34 million
> last December, even though the publicised[1] target was $25 million.
>
> I am basing that on the monthly bar chart in the Wikimedia Foundation's
> 2015–2016 Fundraising Report.[2]*
>
> In 2014, the publicised target was $20 million, and you reported[3] that
> you surpassed that as well – by more than $10 million, according to the
> frdata dump.
>
> Given that this year you've taken well over half your target amount in
> eight days, and are outperforming last year's campaign, I estimate you'll
> end up with a total of around $40 million if you keep the campaign running
> until the end of the year, i.e. $15 million more than the communicated
> target.
>
> Is that what you're intending to do, or will you end the campaign when the
> targeted $25 million are in the bank?
>
> Andreas
>
>
>
> * I tried to include the chart for quick reference, but the mail that
> included seems to have gotten stuck in the system. I guess pipermail
> doesn't like graphics.
>
> [1] https://blog.wikimedia.org/2015/12/01/wikimedia-foundati
> on-annual-campaign/
> [2] https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report
> [3] https://blog.wikimedia.org/2015/01/05/thank-you-for-keep
> ing-knowledge-free-and-accessible/
>
>
>
> On Wed, Dec 7, 2016 at 2:04 PM, Joseph Seddon <jsed...@wikimedia.org>
> wrote:
>
> > Hey Andreas
> >
> > A very quick email just noting I don't know the method by which that
> frdata
> > dump is created (its very old and not maintained) but it would seem that
> > numbers in the frdata dump are only useful as a rough guide.
> >
> > We are basing our numbers on internal accounting figures which is more
> > representative of the actual cash flow since it is more closely based on
> > actual cleared payments.
> >
> > Seddon
> >
> > On 7 Dec 2016 13:36, "Andreas Kolbe" <jayen...@gmail.com> wrote:
> >
> > > People can follow progress of the fundraiser by loading the spreadsheet
> > > files provided here:
> > >
> > > https://frdata.wikimedia.org/
> > >
> > > At the time of writing, the data in
> > >
> > >
> > > yeardata-day-vs-sum.csv
> > > <https://frdata.wikimedia.org/yeardata-day-vs-sum.csv> Total amount
> > > received per day (not taking into account refunds)
> > >
> > > indicate that you have received $15.8 million in donations since the
> > > year-end campaign started on November 29. The advertised target of the
> > > campaign is $25 million[1] – so after less than nine days, you are
> > already
> > > more than 60% there.
> > >
> > > Are you planning to end the campaign once the publicised target is
> > reached,
> > > or will you go beyond the target as you did in the last two years?
> > >
> > > [1]
> > > https://blog.wikimedia.org/2016/11/29/wikimedia-
> > > foundation-annual-fundraiser/
> > >
> > > On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon <jsed...@wikimedia.org>
> > > wrote:
> > >
> > > > Hello All!
> > > >
> > > > So originally we were going to send an update after the first two
> weeks
> > > but
> > > > with so much going on and following feedback, I'll cover as much as I
> > can
> > > > in as brief a form as possible and more regularly than planned:
> > > >
> > > >
> > > > -
> > > >
> > > > Banners limited: We have already begun limiting the number of
> times
> > a
> > > > reader will see a banner within a single browser if they choose to
> > not
> > > > dismiss the banners. For the moment, dismissing a banner or
> viewing
> > a
> > > > banner *up to 10 times* will result in the banners being
> suppressed
> > > for
> > > > a period of 1 week.
> > > > -
> > > >
> > > > Big messaging update [1]: We've been playing heavily with the
> ideas
> > of
> > > > “fake news” and “facts matter”. In addition for first time since
> > 2013,
> > > > we
> > > > have returned to an appeal coming from a specific individual, in
> > this
> > > > case
> > > > Jimmy. Much of the inspiration for both came from interviews
> > > Fundraising
> > > > did with both Jimmy and Katherine back in October.
> > > > -
> > > >
> > > > Big design update & in-line banners: We've moved away from the
> dark
> > > navy
> > > > blue (seen as black by many people), which was considered by the
> > > > community
> > > > to be too mobid and foreboding, to a white background banner with
> > red
> > > > border. Following extensive testing we also moved to inline
> banners
> > > over
> > > > the weekend replacing the top header banners.
> > > > -
> > > >
> > > > Promising Numbers: Currently we believe that we have raised around
> > > > $13,000,000 (accounting for payments to be cleared). This has been
> > > > helped
> > > > enormously by both gains found in our banner campaigns that is
> > > allowing
> > > > us
> > > > to keep pace with the decline of desktop, as well as a brilliantly
> > > > performing e-mail campaign.
> > > > -
> > > >
> > > > Awesome E-mail: November 30th 2016 saw our biggest day for email
> > > > fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24
> hour
> > > > period
> > > > with approximately a similar number of e-mails.
> > > > -
> > > >
> > > > Stable Tech: This year has been extremely stable from a technical
> > > > standpoint compared to other years, with the most perplexing issue
> > > > being an
> > > > odd dip that occurred in our donations and traffic [2] on December
> > 1st
> > > > for
> > > > one hour. This occurred during the quietest period in a day for 2
> > days
> > > > but
> > > > then appeared to stop. Low impact but naturally could be a bigger
> > > issue
> > > > if
> > > > the problem occurred during peak fundraising hours or was more
> > > > prolonged,
> > > > investigations continue.
> > > > -
> > > >
> > > > Major gifts going great: Our major gifts team have been very busy,
> > and
> > > > have seen double the number of Major gifts donations during this
> > > period
> > > > of
> > > > the year compared with last year which means this page [3]
> getting a
> > > > lot of
> > > > updates recently.
> > > > -
> > > >
> > > > A brilliant social media team: In short awesome work has been done
> > by
> > > > them but I will send a separate more detailed update on this :)
> > > >
> > > >
> > > > [1] -
> > > > https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_
> > > > 1117_en6C_dsk_p1_lg_template&force=1&country=US
> > > >
> > > > [2] - https://phabricator.wikimedia.org/T152122
> > > > [3] - https://wikimediafoundation.org/wiki/Benefactors
> > > >
> > > > --
> > > > Seddon
> > > >
> > > > *Advancement Associate (Community Engagement)*
> > > > *Wikimedia Foundation*
> > > > _______________________________________________
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