*Summary* - We want your help with a voluntary, OPT-IN design process for
movement branding.  Please join the in-depth discussion group, or watch for
updates on Meta-Wiki.

Hello all,

After 4 months of community consultation, spanning dozens of affiliates,
several mailing lists, community conferences, and Meta-Wiki, I am pleased
to share a summary of feedback on the proposed 2030 movement brand strategy

From more than 319 comments, representing 150 individual contributors and
63 affiliates, we assessed 6 major themes in feedback:


   Reducing confusion

   Protecting reputation

   Supporting sister projects

   Addressing (legal, governmental) risks

   Supporting movement growth

   The process of change

Please visit our feedback summary page to learn more [2]. You will see
examples of comments within each section, along with a rough indication of
how many of the comments that we received were related to each theme.

The comments sometimes contradict one another, showing that across our wide
movement’s experience, different points of view are common (and a sign of
health!). To visualize these tensions, we have created “polarity maps”
which are used to help visualize how different arguments coexist in tension
with each other.

Ultimately, the comments provided from you all are very thoughtful and
useful guidance on what is needed to make our movement’s branding
successful. One can read the 6 themes above as “criteria” for assessing
branding systems.

== Thanks ==

I would like to thank the organizers of Iberoconf, Wikipedia Education
Summit, and the Wikimedia Summit for inviting us to hold discussions during
their sessions. I would also like to thank my colleagues Elena Lappen,
Samir Elsharbaty, and Blanca Flores who conducted extensive parts of this
consultation. To the hundreds of people, and dozens of affiliates
commenting, thank you for reviewing the proposal and offering your
perspectives and insights.

== Next steps and staying involved ==

There is considerable support for the brand proposal and general appetite
to improve our movement’s branding system. Further, we believe that
critical feedback on the proposal offers direct guidance for precisely what
branding must do to be successful for our movement. We have shared these
insights and our proposed continuance with the Board of Trustees, who
approved continuing these efforts.

Acting on community insights, we will be collaborating on formal brand
naming, visual identity, and brand system design that will use “Wikipedia”
as the central reference point. The resulting system will be OPT-IN for

This design process will be guided by a “brand network” – a group of
volunteers who would like to continue advising on brand during this
consultation. Dozens of people have already volunteered, and we invite you
to join the group. We will use a group on Wikimedia Space to host this
discussion and the group will be closed to allow candid discussions and
room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do not want to
commit to the in-depth, longer term discussions that will be happening
within the brand network group, we will still be tracking comments left on
the project’s Meta-Wiki page [4]. Furthermore, all important ideas and
updates originating from the brand network discussion will be shared
publicly to mailing lists and Meta-Wiki.

The development of this proposed identity system will take approximately 6
months. As stated, regular updates will be shared to mailing lists,
Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are most
comfortable! Once complete, community groups will have the power to decide
if/when they opt in to using the new system.





[3] https://discuss-space.wmflabs.org/g/brand-network and click the gray
"Request" button. When your request is approved, you will be able to see
and access the brand network discussion category on the Discuss Space main



Zack McCune (he/him)

Director of Brand

Wikimedia Foundation <https://wikimediafoundation.org/>
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