Yet another potentially good idea from the Foundation killed by the usual
atrocious style of stakeholder management. No benefits framed for the
community, no indication that this change is coming from the bottom up, no
assurance that this change happens or not based on the results of the
consultation.

You can't figure out the benefits to the community - your key stakeholder
group - entirely as part of the consultation. You need to frame the
consultation as figuring out how to achieve pre-identified benefits to your
stakeholders in the optimal way. You should also try to get buy-in from key
community groups *before* you start consulting, and use them as part of the
consultation, so it stops being Foundation vs. the community and turns into
the Foundation collaboratively supporting community-led ideas.

It pains me to see this being done poorly, time and time again.

Adrian Raddatz


On Fri, Sep 6, 2019 at 3:28 PM Paulo Santos Perneta <paulospern...@gmail.com>
wrote:

> After the last disastrous WMF intervention in Wikipedia - Framgate - I
> believe the timing is just perfect for the WMF to go forward with this fit
> of creativity of branding themselves as the "Wikipedia Foundation".
>
> It's one after another, and never stops.
>
> Best,
> Paulo
>
> Yaroslav Blanter <ymb...@gmail.com> escreveu no dia sexta, 6/09/2019 à(s)
> 18:25:
>
> > I agree with Fae. I strongly oppose the proposal, and I somehow used to
> > assume that our opinion would be asked in a structured way.
> >
> > Cheers
> > Yaroslav
> >
> > On Fri, Sep 6, 2019 at 7:03 PM Fæ <fae...@gmail.com> wrote:
> >
> > > If the WMF is going to make statements that are not derived from all
> > > the demonstrable facts, perhaps the community should now respond with
> > > a completely unambiguous RFC on meta so there can be no doubt?
> > >
> > > Something along the lines of:
> > > "The WMF have employed Wolff Olins for rebranding advice, and they
> > > recommend that Wikimedia rebrands itself around the word "Wikipedia"
> > > and projects like Wikimedia Commons are renamed to "Wikicommons" to
> > > ensure marketing of the projects can easily be delivered by the WMF.
> > > Do you support or oppose this rebranding programme?"
> > >
> > > With a straightforward RFC to keep on linking to in every discussion
> > > on every venue, we might then have tangible evidence of whether "There
> > > is considerable support for the branding proposal" or "There is
> > > considerable opposition for the branding proposal" is factual. Rather
> > > than drifting along for months with the debate and unhappiness that
> > > comes from arguing both sides of a mostly political case without
> > > firmly verifiable evidence available or relying on complex and less
> > > credible stats from surveys that are likely to suffer from embedded
> > > bias, especially considering the already banked investment in
> > > consultancy that drives the need to change something, to prove the
> > > spent money had impact and "value".
> > >
> > > P.S. Zack and others, it's best to avoid the word "collaboration" when
> > > communicating with an international group. It has unfortunate history
> > > and gives the impression that you are quoting views from collaborators
> > > rather than holding open collegial discussion.
> > >
> > > Thanks,
> > > Fae
> > >
> > > On Fri, 6 Sep 2019 at 17:19, Diane Ranville <
> dranville-...@wikimedia.org
> > >
> > > wrote:
> > > >
> > > > Hi,
> > > >
> > > > I agree with Pine.
> > > > There is a majority of people who actually oppose the rebranding
> > > > proposition.
> > > > I don't quite understand why this is still going forward (except that
> > it
> > > is
> > > > difficult to acknowledge a mistake and take steps backwards - but it
> is
> > > > sometimes necessary).
> > > > Have other options even been considered?
> > > >
> > > > -speaking in my own name here-
> > > >
> > > > Diane
> > > >
> > > > On Fri, Sep 6, 2019 at 7:35 AM Pine W <wiki.p...@gmail.com> wrote:
> > > >
> > > > > Hello Zack,
> > > > >
> > > > > Thank you for the report on Meta.
> > > > >
> > > > > I am troubled by your statement in this email that "There is
> > > considerable
> > > > > support for the brand proposal and general appetite to improve our
> > > > > movement’s branding system." What that statement appears to omit is
> > > that,
> > > > > according to the report on Meta, there is also considerable
> > opposition
> > > to
> > > > > the rebranding proposal.
> > > > >
> > > > >
> > > > > Can you explain why you characterized the proposal as having
> > > "considerable
> > > > > support" without in the same sentence acknowledging what appears to
> > be
> > > > > considerable opposition?
> > > > >
> > > > >
> > > > > Of the three top-level metrics that the report on Meta displays
> that
> > > > > measure community and affiliate support or opposition regarding the
> > > > > rebranding proposal, one of the three metrics is in favor and two
> of
> > > the
> > > > > three metrics are opposed. If this was an RfC, and I was using
> those
> > > > > measures of sentiment to evaluate support and opposition regarding
> > the
> > > RfC,
> > > > > I would probably close the current rebranding proposal as declined.
> > > > >
> > > > > Pine
> > > > >
> > > > > ( https://meta.wikimedia.org/wiki/User:Pine )
> > > > >
> > > > >
> > > > >
> > > > > On Thu, Sep 5, 2019, 20:49 Zack McCune <zmcc...@wikimedia.org>
> > wrote:
> > > > >
> > > > > > *Summary* - We want your help with a voluntary, OPT-IN design
> > > process for
> > > > > > movement branding.  Please join the in-depth discussion group, or
> > > watch
> > > > > for
> > > > > > updates on Meta-Wiki.
> > > > > >
> > > > > >
> > > > > > Hello all,
> > > > > >
> > > > > > After 4 months of community consultation, spanning dozens of
> > > affiliates,
> > > > > > several mailing lists, community conferences, and Meta-Wiki, I am
> > > pleased
> > > > > > to share a summary of feedback on the proposed 2030 movement
> brand
> > > > > strategy
> > > > > > [1].
> > > > > >
> > > > > > From more than 319 comments, representing 150 individual
> > > contributors and
> > > > > > 63 affiliates, we assessed 6 major themes in feedback:
> > > > > >
> > > > > >    1.
> > > > > >
> > > > > >    Reducing confusion
> > > > > >    2.
> > > > > >
> > > > > >    Protecting reputation
> > > > > >    3.
> > > > > >
> > > > > >    Supporting sister projects
> > > > > >    4.
> > > > > >
> > > > > >    Addressing (legal, governmental) risks
> > > > > >    5.
> > > > > >
> > > > > >    Supporting movement growth
> > > > > >    6.
> > > > > >
> > > > > >    The process of change
> > > > > >
> > > > > > Please visit our feedback summary page to learn more [2]. You
> will
> > > see
> > > > > > examples of comments within each section, along with a rough
> > > indication
> > > > > of
> > > > > > how many of the comments that we received were related to each
> > theme.
> > > > > >
> > > > > > The comments sometimes contradict one another, showing that
> across
> > > our
> > > > > wide
> > > > > > movement’s experience, different points of view are common (and a
> > > sign of
> > > > > > health!). To visualize these tensions, we have created “polarity
> > > maps”
> > > > > > which are used to help visualize how different arguments coexist
> in
> > > > > tension
> > > > > > with each other.
> > > > > >
> > > > > > Ultimately, the comments provided from you all are very
> thoughtful
> > > and
> > > > > > useful guidance on what is needed to make our movement’s branding
> > > > > > successful. One can read the 6 themes above as “criteria” for
> > > assessing
> > > > > > branding systems.
> > > > > >
> > > > > > == Thanks ==
> > > > > >
> > > > > > I would like to thank the organizers of Iberoconf, Wikipedia
> > > Education
> > > > > > Summit, and the Wikimedia Summit for inviting us to hold
> > discussions
> > > > > during
> > > > > > their sessions. I would also like to thank my colleagues Elena
> > > Lappen,
> > > > > > Samir Elsharbaty, and Blanca Flores who conducted extensive parts
> > of
> > > this
> > > > > > consultation. To the hundreds of people, and dozens of affiliates
> > > > > > commenting, thank you for reviewing the proposal and offering
> your
> > > > > > perspectives and insights.
> > > > > >
> > > > > >
> > > > > > == Next steps and staying involved ==
> > > > > >
> > > > > > There is considerable support for the brand proposal and general
> > > appetite
> > > > > > to improve our movement’s branding system. Further, we believe
> that
> > > > > > critical feedback on the proposal offers direct guidance for
> > > precisely
> > > > > what
> > > > > > branding must do to be successful for our movement. We have
> shared
> > > these
> > > > > > insights and our proposed continuance with the Board of Trustees,
> > who
> > > > > > approved continuing these efforts.
> > > > > >
> > > > > > Acting on community insights, we will be collaborating on formal
> > > brand
> > > > > > naming, visual identity, and brand system design that will use
> > > > > “Wikipedia”
> > > > > > as the central reference point. The resulting system will be
> OPT-IN
> > > for
> > > > > > affiliates.
> > > > > >
> > > > > > This design process will be guided by a “brand network” – a group
> > of
> > > > > > volunteers who would like to continue advising on brand during
> this
> > > > > > consultation. Dozens of people have already volunteered, and we
> > > invite
> > > > > you
> > > > > > to join the group. We will use a group on Wikimedia Space to host
> > > this
> > > > > > discussion and the group will be closed to allow candid
> discussions
> > > and
> > > > > > room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do
> not
> > > want
> > > > > to
> > > > > > commit to the in-depth, longer term discussions that will be
> > > happening
> > > > > > within the brand network group, we will still be tracking
> comments
> > > left
> > > > > on
> > > > > > the project’s Meta-Wiki page [4]. Furthermore, all important
> ideas
> > > and
> > > > > > updates originating from the brand network discussion will be
> > shared
> > > > > > publicly to mailing lists and Meta-Wiki.
> > > > > >
> > > > > > The development of this proposed identity system will take
> > > approximately
> > > > > 6
> > > > > > months. As stated, regular updates will be shared to mailing
> lists,
> > > > > > Wikimedia Space, and Meta-Wiki [4]. Please engage us where you
> are
> > > most
> > > > > > comfortable! Once complete, community groups will have the power
> to
> > > > > decide
> > > > > > if/when they opt in to using the new system.
> > > > > >
> > > > > > Yours,
> > > > > >
> > > > > >  Zack
> > > > > >
> > > > > > [1]
> > > > > >
> > > > > >
> > > > >
> > >
> >
> https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > > > > >
> > > > > >
> > > > > > [2]
> > > > > >
> > > > > >
> > > > >
> > >
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/community_review/results
> > > > > >
> > > > > >
> > > > > > [3] https://discuss-space.wmflabs.org/g/brand-network and click
> > the
> > > gray
> > > > > > "Request" button. When your request is approved, you will be able
> > to
> > > see
> > > > > > and access the brand network discussion category on the Discuss
> > Space
> > > > > main
> > > > > > page.
> > > > > >
> > > > > > [4]
> > > > > >
> > > > > >
> > > > >
> > >
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning
> > > > > >
> > > > > >
> > > > > > --
> > > > > >
> > > > > > Zack McCune (he/him)
> > > > > >
> > > > > > Director of Brand
> > > > > >
> > > > > > Wikimedia Foundation <https://wikimediafoundation.org/>
> > > > > > _______________________________________________
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> > > --
> > > fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae
> > > Personal and confidential, please do not circulate or re-quote.
> > >
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