Hello Zack,

Thank you for the report on Meta.

I am troubled by your statement in this email that "There is considerable
support for the brand proposal and general appetite to improve our
movement’s branding system." What that statement appears to omit is that,
according to the report on Meta, there is also considerable opposition to
the rebranding proposal.


Can you explain why you characterized the proposal as having "considerable
support" without in the same sentence acknowledging what appears to be
considerable opposition?


Of the three top-level metrics that the report on Meta displays that
measure community and affiliate support or opposition regarding the
rebranding proposal, one of the three metrics is in favor and two of the
three metrics are opposed. If this was an RfC, and I was using those
measures of sentiment to evaluate support and opposition regarding the RfC,
I would probably close the current rebranding proposal as declined.

Pine

( https://meta.wikimedia.org/wiki/User:Pine )



On Thu, Sep 5, 2019, 20:49 Zack McCune <zmcc...@wikimedia.org> wrote:

> *Summary* - We want your help with a voluntary, OPT-IN design process for
> movement branding.  Please join the in-depth discussion group, or watch for
> updates on Meta-Wiki.
>
>
> Hello all,
>
> After 4 months of community consultation, spanning dozens of affiliates,
> several mailing lists, community conferences, and Meta-Wiki, I am pleased
> to share a summary of feedback on the proposed 2030 movement brand strategy
> [1].
>
> From more than 319 comments, representing 150 individual contributors and
> 63 affiliates, we assessed 6 major themes in feedback:
>
>    1.
>
>    Reducing confusion
>    2.
>
>    Protecting reputation
>    3.
>
>    Supporting sister projects
>    4.
>
>    Addressing (legal, governmental) risks
>    5.
>
>    Supporting movement growth
>    6.
>
>    The process of change
>
> Please visit our feedback summary page to learn more [2]. You will see
> examples of comments within each section, along with a rough indication of
> how many of the comments that we received were related to each theme.
>
> The comments sometimes contradict one another, showing that across our wide
> movement’s experience, different points of view are common (and a sign of
> health!). To visualize these tensions, we have created “polarity maps”
> which are used to help visualize how different arguments coexist in tension
> with each other.
>
> Ultimately, the comments provided from you all are very thoughtful and
> useful guidance on what is needed to make our movement’s branding
> successful. One can read the 6 themes above as “criteria” for assessing
> branding systems.
>
> == Thanks ==
>
> I would like to thank the organizers of Iberoconf, Wikipedia Education
> Summit, and the Wikimedia Summit for inviting us to hold discussions during
> their sessions. I would also like to thank my colleagues Elena Lappen,
> Samir Elsharbaty, and Blanca Flores who conducted extensive parts of this
> consultation. To the hundreds of people, and dozens of affiliates
> commenting, thank you for reviewing the proposal and offering your
> perspectives and insights.
>
>
> == Next steps and staying involved ==
>
> There is considerable support for the brand proposal and general appetite
> to improve our movement’s branding system. Further, we believe that
> critical feedback on the proposal offers direct guidance for precisely what
> branding must do to be successful for our movement. We have shared these
> insights and our proposed continuance with the Board of Trustees, who
> approved continuing these efforts.
>
> Acting on community insights, we will be collaborating on formal brand
> naming, visual identity, and brand system design that will use “Wikipedia”
> as the central reference point. The resulting system will be OPT-IN for
> affiliates.
>
> This design process will be guided by a “brand network” – a group of
> volunteers who would like to continue advising on brand during this
> consultation. Dozens of people have already volunteered, and we invite you
> to join the group. We will use a group on Wikimedia Space to host this
> discussion and the group will be closed to allow candid discussions and
> room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do not want to
> commit to the in-depth, longer term discussions that will be happening
> within the brand network group, we will still be tracking comments left on
> the project’s Meta-Wiki page [4]. Furthermore, all important ideas and
> updates originating from the brand network discussion will be shared
> publicly to mailing lists and Meta-Wiki.
>
> The development of this proposed identity system will take approximately 6
> months. As stated, regular updates will be shared to mailing lists,
> Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are most
> comfortable! Once complete, community groups will have the power to decide
> if/when they opt in to using the new system.
>
> Yours,
>
>  Zack
>
> [1]
>
> https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>
>
> [2]
>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/community_review/results
>
>
> [3] https://discuss-space.wmflabs.org/g/brand-network and click the gray
> "Request" button. When your request is approved, you will be able to see
> and access the brand network discussion category on the Discuss Space main
> page.
>
> [4]
>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning
>
>
> --
>
> Zack McCune (he/him)
>
> Director of Brand
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
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