I agree with Fae. I strongly oppose the proposal, and I somehow used to assume that our opinion would be asked in a structured way.
Cheers Yaroslav On Fri, Sep 6, 2019 at 7:03 PM Fæ <[email protected]> wrote: > If the WMF is going to make statements that are not derived from all > the demonstrable facts, perhaps the community should now respond with > a completely unambiguous RFC on meta so there can be no doubt? > > Something along the lines of: > "The WMF have employed Wolff Olins for rebranding advice, and they > recommend that Wikimedia rebrands itself around the word "Wikipedia" > and projects like Wikimedia Commons are renamed to "Wikicommons" to > ensure marketing of the projects can easily be delivered by the WMF. > Do you support or oppose this rebranding programme?" > > With a straightforward RFC to keep on linking to in every discussion > on every venue, we might then have tangible evidence of whether "There > is considerable support for the branding proposal" or "There is > considerable opposition for the branding proposal" is factual. Rather > than drifting along for months with the debate and unhappiness that > comes from arguing both sides of a mostly political case without > firmly verifiable evidence available or relying on complex and less > credible stats from surveys that are likely to suffer from embedded > bias, especially considering the already banked investment in > consultancy that drives the need to change something, to prove the > spent money had impact and "value". > > P.S. Zack and others, it's best to avoid the word "collaboration" when > communicating with an international group. It has unfortunate history > and gives the impression that you are quoting views from collaborators > rather than holding open collegial discussion. > > Thanks, > Fae > > On Fri, 6 Sep 2019 at 17:19, Diane Ranville <[email protected]> > wrote: > > > > Hi, > > > > I agree with Pine. > > There is a majority of people who actually oppose the rebranding > > proposition. > > I don't quite understand why this is still going forward (except that it > is > > difficult to acknowledge a mistake and take steps backwards - but it is > > sometimes necessary). > > Have other options even been considered? > > > > -speaking in my own name here- > > > > Diane > > > > On Fri, Sep 6, 2019 at 7:35 AM Pine W <[email protected]> wrote: > > > > > Hello Zack, > > > > > > Thank you for the report on Meta. > > > > > > I am troubled by your statement in this email that "There is > considerable > > > support for the brand proposal and general appetite to improve our > > > movement’s branding system." What that statement appears to omit is > that, > > > according to the report on Meta, there is also considerable opposition > to > > > the rebranding proposal. > > > > > > > > > Can you explain why you characterized the proposal as having > "considerable > > > support" without in the same sentence acknowledging what appears to be > > > considerable opposition? > > > > > > > > > Of the three top-level metrics that the report on Meta displays that > > > measure community and affiliate support or opposition regarding the > > > rebranding proposal, one of the three metrics is in favor and two of > the > > > three metrics are opposed. If this was an RfC, and I was using those > > > measures of sentiment to evaluate support and opposition regarding the > RfC, > > > I would probably close the current rebranding proposal as declined. > > > > > > Pine > > > > > > ( https://meta.wikimedia.org/wiki/User:Pine ) > > > > > > > > > > > > On Thu, Sep 5, 2019, 20:49 Zack McCune <[email protected]> wrote: > > > > > > > *Summary* - We want your help with a voluntary, OPT-IN design > process for > > > > movement branding. Please join the in-depth discussion group, or > watch > > > for > > > > updates on Meta-Wiki. > > > > > > > > > > > > Hello all, > > > > > > > > After 4 months of community consultation, spanning dozens of > affiliates, > > > > several mailing lists, community conferences, and Meta-Wiki, I am > pleased > > > > to share a summary of feedback on the proposed 2030 movement brand > > > strategy > > > > [1]. > > > > > > > > From more than 319 comments, representing 150 individual > contributors and > > > > 63 affiliates, we assessed 6 major themes in feedback: > > > > > > > > 1. > > > > > > > > Reducing confusion > > > > 2. > > > > > > > > Protecting reputation > > > > 3. > > > > > > > > Supporting sister projects > > > > 4. > > > > > > > > Addressing (legal, governmental) risks > > > > 5. > > > > > > > > Supporting movement growth > > > > 6. > > > > > > > > The process of change > > > > > > > > Please visit our feedback summary page to learn more [2]. You will > see > > > > examples of comments within each section, along with a rough > indication > > > of > > > > how many of the comments that we received were related to each theme. > > > > > > > > The comments sometimes contradict one another, showing that across > our > > > wide > > > > movement’s experience, different points of view are common (and a > sign of > > > > health!). To visualize these tensions, we have created “polarity > maps” > > > > which are used to help visualize how different arguments coexist in > > > tension > > > > with each other. > > > > > > > > Ultimately, the comments provided from you all are very thoughtful > and > > > > useful guidance on what is needed to make our movement’s branding > > > > successful. One can read the 6 themes above as “criteria” for > assessing > > > > branding systems. > > > > > > > > == Thanks == > > > > > > > > I would like to thank the organizers of Iberoconf, Wikipedia > Education > > > > Summit, and the Wikimedia Summit for inviting us to hold discussions > > > during > > > > their sessions. I would also like to thank my colleagues Elena > Lappen, > > > > Samir Elsharbaty, and Blanca Flores who conducted extensive parts of > this > > > > consultation. To the hundreds of people, and dozens of affiliates > > > > commenting, thank you for reviewing the proposal and offering your > > > > perspectives and insights. > > > > > > > > > > > > == Next steps and staying involved == > > > > > > > > There is considerable support for the brand proposal and general > appetite > > > > to improve our movement’s branding system. Further, we believe that > > > > critical feedback on the proposal offers direct guidance for > precisely > > > what > > > > branding must do to be successful for our movement. We have shared > these > > > > insights and our proposed continuance with the Board of Trustees, who > > > > approved continuing these efforts. > > > > > > > > Acting on community insights, we will be collaborating on formal > brand > > > > naming, visual identity, and brand system design that will use > > > “Wikipedia” > > > > as the central reference point. The resulting system will be OPT-IN > for > > > > affiliates. > > > > > > > > This design process will be guided by a “brand network” – a group of > > > > volunteers who would like to continue advising on brand during this > > > > consultation. Dozens of people have already volunteered, and we > invite > > > you > > > > to join the group. We will use a group on Wikimedia Space to host > this > > > > discussion and the group will be closed to allow candid discussions > and > > > > room for iterations. EVERYONE IS INVITED TO JOIN [3]. If you do not > want > > > to > > > > commit to the in-depth, longer term discussions that will be > happening > > > > within the brand network group, we will still be tracking comments > left > > > on > > > > the project’s Meta-Wiki page [4]. Furthermore, all important ideas > and > > > > updates originating from the brand network discussion will be shared > > > > publicly to mailing lists and Meta-Wiki. > > > > > > > > The development of this proposed identity system will take > approximately > > > 6 > > > > months. As stated, regular updates will be shared to mailing lists, > > > > Wikimedia Space, and Meta-Wiki [4]. Please engage us where you are > most > > > > comfortable! Once complete, community groups will have the power to > > > decide > > > > if/when they opt in to using the new system. > > > > > > > > Yours, > > > > > > > > Zack > > > > > > > > [1] > > > > > > > > > > > > https://wikimediafoundation.org/news/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ > > > > > > > > > > > > [2] > > > > > > > > > > > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/community_review/results > > > > > > > > > > > > [3] https://discuss-space.wmflabs.org/g/brand-network and click the > gray > > > > "Request" button. When your request is approved, you will be able to > see > > > > and access the brand network discussion category on the Discuss Space > > > main > > > > page. > > > > > > > > [4] > > > > > > > > > > > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning > > > > > > > > > > > > -- > > > > > > > > Zack McCune (he/him) > > > > > > > > Director of Brand > > > > > > > > Wikimedia Foundation <https://wikimediafoundation.org/> > > > > _______________________________________________ > > > > Wikimedia-l mailing list, guidelines at: > > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > > New messages to: [email protected] > > > > Unsubscribe: > https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > > <mailto:[email protected]?subject=unsubscribe> > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: [email protected] > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:[email protected]?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > > > > -- > [email protected] https://commons.wikimedia.org/wiki/User:Fae > Personal and confidential, please do not circulate or re-quote. > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
