Quote: "> IT'S OBVIOUSLY MORE THAN "JUST" TECHNOLOGY... "
yes, it is. More to the point, it's about meeting your customer's needs or wants. Not shoving things at them they don't need or want, but genuinely discovering what it is that sparks them to buy in the first place. I desperately need a GOOD VOIP wholesale deal, where I own the customer and do frontline support, it's my own brand (if I brand it) and I merely bulk buy minutes, numbers, and CPE. I can't sell my customers a 400 minute account that costs me 25 bucks a month. They can buy Packet8 for less than most resell deals. I'd rather just bundle a VOIP service in a higher level tier (let's move from 38 / mo to 55 or 60/mo ) of service, but needs to be affordable for me to do. Still, nobody's offering this kind of service, that I can find. Either it is sold as raw products (requiring me to build a whole VOIP system for my customers use) or as higher than retail priced "wholesale" programs. What I really need, then, is someone who does more of the backend stuff (including providing e911) but does so in mass quantity, and doesn't "touch" my customer. I've also found that pc service can be a good side venture, but I'm not convinced that we can actually compete on price with the computer store. If we're busy, it's better value for our time to install and support our own services. Just random thoughts on the topic... North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! ---------------------------------------------------------------------------- - ----- Original Message ----- From: "Charles Wu" <[EMAIL PROTECTED]> To: <isp-wireless@isp-wireless.com> Cc: "'WISPA General List'" <wireless@wispa.org> Sent: Thursday, February 23, 2006 2:45 PM Subject: [WISPA] Sales & Marketing of Unlicensed Wireless Services -- SomeObservations > Generally, we end up debating all day and all night on the lists of "what's > the best radio" or "who's got those cool blue lights" -- however, FWIW, I've > noticed that there seldom is any debate on "useful" topics like sales & > marketing (especially of the product positioning of license-exempt wireless) > > Do we call it wDSL? Wireless? More than Wifi? WiMAX? -- who knows? But fuel > the fire with a few observations > > ----------------------------------------- > <rant> > ----------------------------------------- > > ARPU is an acronym for the Average Revenue per User. This is the average > revenue factored across all customers as if each were charged the same price > -- with some customers charged less and others more. Customer type usually > determines price. In addition, a Network Operator's valuation is a direct > multiple of its ARPU. > > The Marginal Recurring Cost (MRC) as compared to its Service Level / > Marginal Recurring Revenue (MRR) of delivering the following license-exempt > broadband wireless "WiMAX" connections have been calculated as follows: > > Broadband "Lite" Residential Service > (512 / 512 Kb Burstable) > MRR: $24.95 > MRC: $20 > > Best Effort Residential Service > (5 Mb / 512 Kb Burstable) > MRR: $39.95 > MRC: $20 > > Best Effort Business Class Service > (5 Mb / 1 Mb Burstable) > MRR: $149.95 > MRC: $25 > > Dedicated Business Class Service > (5 Mb / 3 Mb Burstable) > (1 Mb / 1 Mb Dedicated) > MRR: $249.95 > MRC: $30 > > Dedicated Business SLA Service > (5 Mb / 3 Mb Burstable) > (3 Mb / 3 Mb Dedicated) > MRR: $449.95 > MRC: $40 > > Looking at the numbers, it's obvious that a higher ARPU increases the > overall health of the bottom line. > > Interestingly enough, all the following service plans are achieved using the > EXACT SAME license-exempt broadband wireless access technology. So why is > the differentiating factor that allows some WISPs to sell that > Canopy/Trango/Alvarion/whatever last mile connection for $300+ month ARPU > while other can barely get $30 / month ARPU? > > IT'S OBVIOUSLY MORE THAN "JUST" TECHNOLOGY... > > ----------------------------------------- > <rant> > ----------------------------------------- > > -Charles > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
