No you don't.  I have *several* direct burials just inches down.  I 
dug them just the way I said.  There's nothing to freeze?  My 
business IS in the frozen north; Iowa.

At 12:22 PM 10/13/2009, you wrote:

>You must be in the south where the ground doesn't freeze.  Up here in
>the great white north, you need to go down 18 inches.
>
>--C
>
>Mike wrote:
> > When I was a young man, a writer, I was idealistic and ready to
> > conquer the world.  In short order I grew up and lost my
> > idealism.  Since starting this business I have regained some of 
> that idealism.
> >
> > My experience is the opposite.  I usually take care of those
> > customers who need minor help with things THEY consider part of MY
> > network.  I would not have gone overhead unless  there was no way to
> > trench.  Direct burial cable is cheap.  A trench can be made with a
> > power edger with a new blade.  An aerial should be tied to a
> > supporting rope or wire.
> >
> > Most of my customers knew they couldn't get Internet except slow
> > dialup before we came along.  Is it loyalty?  A new company has been
> > selling in my county off of their cellular towers.  I have only lost
> > 2 customers to them.
> >
> > Never underestimate the power of good customer service.
> >
> > Mike
> >
> > At 07:58 PM 10/12/2009, you wrote:
> >
> >> I used to think that but I have found no matter how much you give
> >> away, there is no loyalty! The monthly rate is all most care about.
> >>
> >> On Mon, Oct 12, 2009 at 11:40 AM, Mike <m...@aweiowa.com> wrote:
> >>
> >>> If it is a good customer, I'd either do it for nothing, or for
> >>> materials.  You may just retain that customer for the next two years
> >>> because of your good will.
> >>>
> >>> If he is prepared for $50  and its easy and doesn't take you long,
> >>> you can say give me $20.00 for the cable and the custom ends, and
> >>> we'll call it even.
> >>>
> >>> Either way, you'll make a friend/keep a customer; and they do talk.
> >>>
> >>> Our hourly billing is $60.  Usually to make network settings, get
> >>> virus protection on a machine ...
> >>>
> >>>
> >>> At 09:52 AM 10/12/2009, you wrote:
> >>>
> >>>> Here's the scenario: Customer has an aerial ethernet run from his
> >>>> garage to his home. A tree branch fell and cut the line. I told him
> >>>> we'll replace it for a $50 fee. Does this sound fair?
> >>>> Also, does anyone have a fee schedule they use for billable calls?
> >>>> Thanks!
> >>>> -RickG
> >>>>
> >>>>
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