How about starting with "Zope 3 Toolkit" and then moving to "Zope Toolkit" after a year or so.
This "evolutionary" approach may address some of the issues that have been raised: - there would be no sudden disappearance of "Zope 3", eliminating the idea that the "Zope 3" concept is an evolutionary dead-end - it would use the "Zope 3" brand to introduce the concept of the "Toolkit" This approach is used in the retail industry whenever a brand is being repositioned and the brand owner wants to move as many "customers" as possible to the new brand. It retains the value/goodwill associated with the old brand while building value/goodwill for the new brand. Jonathan ----- Original Message ----- From: "Lennart Regebro" <rege...@gmail.com> To: <srich...@cosmos.phy.tufts.edu> Cc: "Tres Seaver" <tsea...@palladion.com>; "Martijn Faassen" <faas...@startifact.com>; <zope-dev@zope.org> Sent: Sunday, April 19, 2009 5:00 AM Subject: Re: [Zope-dev] Defining Zope 3. > On Sun, Apr 19, 2009 at 04:43, Stephan Richter > <srich...@cosmos.phy.tufts.edu> wrote: >> On Thursday 16 April 2009, Tres Seaver wrote: >>> I would rather that we stop pushing the "Zope 3" brand now, >> >> I would rather keep the name Zope 3. > > That's too bad, as it means that after all this discussion were are > back to status quo on the branding situation: Complete and utter > confusion. Except possibly that we now with the toolkit are in an even > worse position, as it is evident from this thread that we get > confusion not only between Zope 2 and Zope 3, Zope and Zope corp, but > also between Zope 3 and the Zope Toolkit. > > If we keep the name Zope 3, we are still in that confused situation. > It will make it hard to get more people to use the Zope technologies, > no matter which variant we are talking about. > > Obviously, as the Zope 3 release manager it is ultimately up to you do > decide what you call the releases, but I thought I would just do this > last pleading for getting us out of the branding swamp we are in. > > -- > Lennart Regebro: Python, Zope, Plone, Grok > http://regebro.wordpress.com/ > +33 661 58 14 64 > _______________________________________________ > Zope-Dev maillist - Zope-Dev@zope.org > http://mail.zope.org/mailman/listinfo/zope-dev > ** No cross posts or HTML encoding! ** > (Related lists - > http://mail.zope.org/mailman/listinfo/zope-announce > http://mail.zope.org/mailman/listinfo/zope ) > -------------------------------------------------------------------------------- No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.0.238 / Virus Database: 270.12.0/2066 - Release Date: 04/18/09 09:55:00 _______________________________________________ Zope-Dev maillist - Zope-Dev@zope.org http://mail.zope.org/mailman/listinfo/zope-dev ** No cross posts or HTML encoding! ** (Related lists - http://mail.zope.org/mailman/listinfo/zope-announce http://mail.zope.org/mailman/listinfo/zope )
