On 01/31/2011 08:30 PM, Chris Lang wrote:
I have to take exception to that statement, in 12 years of Internet
Marketing I don't make statements unless I know them to be true.
We have sold $60K of product in a week, I know what I am talking about, and
it's two different animals.
Don't take that as being a JackAss, but there is a big difference between
marketers and IT guys.
You will all find that being marketers is vastly different from being
programmers, and I was a programmer for years too. Know both sides of the
coin that.....
Here's just one sample of what I do at http://www.tuberankings.com, not
trying to sell anything, just showing my qualifications....
Hope I can help you market, and you help me program,
Chris Lang
Business 101: sales pushes the product into the channel, marketing pulls
it through the channel resulting in sales. For the most part Android
apps are "software trinkets." To make money you have to do so by
volume. When someone criticizes a free app or wants more you could be
waiting in the wings to pick up that money "on the table." IOW, make an
app that does all that and charge them accordingly unless it is beyond
your capability, not necessarily programming wise, but resource wise.
I have some free apps so when someone sends an email saying they want it
to do more I point out that I already have an app with those features
.... they can buy.
And all that said "software trinkets" are really a new paradigm and
wrinkle in the industry. The larger game companies are trying to sort
out in this market where they tell me people are not only unwilling to
pay for a $6 game but even a 99 center.
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