On Feb 16, 9:44 am, c beck <[email protected]> wrote:
>
> And that assumes the buyer can look at  two applications side by side and
> easily see the difference.   The problem is they probably (based on my
> experience)  skim descriptions and skip to market reviews,  which are the
> usual crap shoot.   I feel I can pretty easily filter out junk,  but
> download statistics I see on some apps (even paid) in the market suggest
> otherwise for a lot of users.
>

It's true that few will read the description before they jump to the
comments.

But there are a few other ways you can send out quality signals to the
casual observer:

The Price: They will see the price before they see the description or
comments. Let the price convey a premium app and let their experience
verify it.
The Logo: A really nice one - they'll see this before they click.
The featured/promo image: Make this stunning to create demand.
The first few sentences of your descriptions - which is all many
people will read.

With luck, you will get more valuable comments from the premium buyers
than the economy crowd. Maybe you will get a few saying its too
expensive, but don't you get some dumb comments anyway?

Once, I got a comment "It's awesome but I wish it were half this
price". But since the person had to buy it in order to make that
comment, the vote with his wallet counted more than the vote with his
comment.

YES, it *is* time to raise app prices, to answer the original poster's
question.

With the following disclaimers:
You are required to evaluate what this means for your own business, my
free advice comes with no warranty.
If you are my direct competitor, I am not legally allowed to discuss
price with you, so I have no advice for you, free or otherwise. I hope
you get it wrong.

Nathan

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