On Thu, Feb 16, 2012 at 3:13 PM, Tim Mensch <[email protected]> wrote:

> On 2/16/2012 10:42 AM, Jeffrey Kesselman wrote:
>
>> Id question that 85 cents per user.  Its possible... but doubtful seeing
>> as how Zynga at the time of their SEC filing was managing to squeeze about
>> $3/yr out of their active user base.
>>
>
> I can't say where I got that info, because I don't know if it's public
> knowledge. But it was from an inside source, and the app has spent a lot of
> time in the top five grossing APPs (not just games) on iOS for the past six
> months or so. And it's not even in the top 20 downloads on iOS. It's just
> that it monetizes SO well that it's pulling in a ton of money.
>

So, thats one data point out of how many?  And its a  known outlier as you
yourself say its the one of the top grossing apps.

So basing your economics on its income is a lot like basing your
expectation of a  lottery ticket on the Jackpot amount.

What you really need to asses income value is a distribution of the  income
of a significant sized random sample across the entire space.

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