I often hear it said in certain forums: In choosing your price start high,
because you can easily lower your price, and you can't really raise it.
While I do agree with the first two parts, I am not as sure about the
third. After all, no one is stopping you.
I have pondered the question whether there is a psychological barrier
between, say, $9.99 and $10.99.
I tried that last week. I have no way to truly isolate the change, of
course, so I cannot say whether it has made a difference. Revenue seems
fine.
Has anyone noticed? Well, just one user felt the need to send me a note:
*Nice price raise. Was about to buy but no thanks now :shady:*
If I take his word for it, this person makes more in a week than I make in
a year ( no, I don't know how he got access to my tax returns).
So in the opinion of one multimillionaire, changing a price is a shady
business practice. I resisted the urge to say "Well, you should have
grabbed while it was still on sale!"
In IOS, more people might notice, since there are whole websites and
twitter accounts devoted to tracking price changes in the AppStore.
But chances are that this tycoon will be the only person who notices and
bothers to send me hate mail. And I can't stay in business planning for
everyone to like me, so I wasn't planning for this to deter me.
Two weeks from now, few if any people encountering the product for the
first time will ever know that it was priced at $9.99 for two and a half
years.
So I am really more focused on whether the price itself is right and not so
much on whether a price change is dangerous. Certainly users are not
rational when it comes to price, and a price that looks bigger.
I still think it is a good idea to start high ( I did) and ideal to never
change the price in either direction, but I am open to the possibility of
changes after the fact. Besides changing the base price, price moves
through in app purchases or related apps can be ways of bringing in more
revenue.
What's everyone else's thoughts?
This is an app that requires an ever increasing investment and not one that
we finished a long time ago and never touch.
Nathan
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