On 2/6/2013 4:41 PM, Nathan wrote:
I don't think that study was done on Android, not that it won't be
helpful.
I don't see many Android games pricing successfully *above* 4.99.
Android users probably don't think in $5 increments. In the top
grossing apps, most are freemium. There are a few successful games at
$6.99. Of course, I'm sure you know more about the game landscape than
me.
No, those numbers aren't supposed to be ANDROID numbers. It was at a
time when casual games were being pushed down in price from $19.95 to $5.99.
As far as Android game numbers: There are multiple niches. A Mass-Market
game (Angry Birds, for example) needs to be $1-2 at this point. There
are niche games that go for $9.99-$14.99, though. I've even bought a
few, and I'm planning my next game to be in that niche -- to avoid
needing to compete with the Big Boys in the Mass Market segment. That
way I don't have to advertise to EVERYONE, only people who are already
fans of this kind of niche game, and that's a much easier target.
I'm leaving the experiments with lower prices to my competitors.
They've been trying 4.99 for a while now. They must have considered it
a success because they stayed with it. I wouldn't consider it a
success because they haven't sold as many units, much less twice as many.
Exactly. They can go for the "bargain" niche, but if they're not getting
a market that's 2x bigger, then you're still better off.
Good luck,
Tim
--
You received this message because you are subscribed to the Google Groups "Android
Discuss" group.
To unsubscribe from this group and stop receiving emails from it, send an email
to [email protected].
To post to this group, send email to [email protected].
Visit this group at http://groups.google.com/group/android-discuss?hl=en.
For more options, visit https://groups.google.com/groups/opt_out.
