On Tuesday, February 5, 2013 1:29:49 PM UTC-8, Tim in Boulder wrote: > > > Last time I looked for it, I couldn't find it, but a while back I read a > PopCap (casual game company) study about prices for their games. They > tried a number of price points: $4.99, $9.99, $14.99, and $19.99, IIRC. > > They found a few strange things. First, they didn't sell enough more at > $4.99 to make it nearly worthwhile. Second, if I'm remembering right, > they ended up selling MORE units at $14.99 than at $9.99. And while the > raw units at $19.99 were lower, the profit curve was best at that point. > I think the number sold at $14.99 and $19.99 were very similar as well; > they may have even sold more at $19.99, but I wouldn't swear to it. >
I don't think that study was done on Android, not that it won't be helpful. I don't see many Android games pricing successfully *above* 4.99. Android users probably don't think in $5 increments. In the top grossing apps, most are freemium. There are a few successful games at $6.99. Of course, I'm sure you know more about the game landscape than me. > There are a lot of variables. I'm sorry I misplaced that link, because I > think that data would be applicable to more than just games. But you > might try a short experiment at $19.99 and see if you keep more than 50% > of your users. :) > I'm willing to try it, when timing is right. I can't get any results with an hour or so ( I certainly wish I had enough traffic for that to matter). I might need a week. I'm leaving the experiments with lower prices to my competitors. They've been trying 4.99 for a while now. They must have considered it a success because they stayed with it. I wouldn't consider it a success because they haven't sold as many units, much less twice as many. Nathan -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss?hl=en. For more options, visit https://groups.google.com/groups/opt_out.
