Just thinking (don't have any research to back my intuition) that Price changes might spur sales.
I would think offering discounts for a limited time, and other things like that. I think it would be worth exploring different price points in your own app. Change it for a week or 2 and track your changes. The people that bought it at a discount price think they got a deal (when the price goes up), which may increase their sense of satisfaction. Bottom line, price changes are not evil - I think it is likely the opposite. I think you should experiment, and see if a particular price point is your particular sweet spot (or maybe a discount model drives sales in your case more). If we are talking in-app purchases, I would offer various levels of service, or purchases as well. -M On Monday, January 28, 2013 5:45:51 PM UTC-7, Nathan wrote: > > I often hear it said in certain forums: In choosing your price start high, > because you can easily lower your price, and you can't really raise it. > > While I do agree with the first two parts, I am not as sure about the > third. After all, no one is stopping you. > > I have pondered the question whether there is a psychological barrier > between, say, $9.99 and $10.99. > I tried that last week. I have no way to truly isolate the change, of > course, so I cannot say whether it has made a difference. Revenue seems > fine. > > Has anyone noticed? Well, just one user felt the need to send me a note: > *Nice price raise. Was about to buy but no thanks now :shady:* > > If I take his word for it, this person makes more in a week than I make in > a year ( no, I don't know how he got access to my tax returns). > So in the opinion of one multimillionaire, changing a price is a shady > business practice. I resisted the urge to say "Well, you should have > grabbed while it was still on sale!" > > In IOS, more people might notice, since there are whole websites and > twitter accounts devoted to tracking price changes in the AppStore. > > But chances are that this tycoon will be the only person who notices and > bothers to send me hate mail. And I can't stay in business planning for > everyone to like me, so I wasn't planning for this to deter me. > > Two weeks from now, few if any people encountering the product for the > first time will ever know that it was priced at $9.99 for two and a half > years. > > So I am really more focused on whether the price itself is right and not > so much on whether a price change is dangerous. Certainly users are not > rational when it comes to price, and a price that looks bigger. > > I still think it is a good idea to start high ( I did) and ideal to never > change the price in either direction, but I am open to the possibility of > changes after the fact. Besides changing the base price, price moves > through in app purchases or related apps can be ways of bringing in more > revenue. > > What's everyone else's thoughts? > > This is an app that requires an ever increasing investment and not one > that we finished a long time ago and never touch. > > Nathan > > -- You received this message because you are subscribed to the Google Groups "Android Discuss" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/android-discuss?hl=en. For more options, visit https://groups.google.com/groups/opt_out.
